AARJSH - Asian Academic Research Associates

AARJSH
VOLUME 1
ISSUE 20
(FEBRUARY 2014)
ISSN : 2278 – 859X
A Peer Reviewed International Journal of Asian
Academic Research Associates
AARJSH
ASIAN ACADEMIC RESEARCH
JOURNALOFSOCIAL
SCIENCE&HUMANITIES
MARKETING EFFICIENCY AND PRICE STRUCTURE OF POTATO
IN SELECTED LOCATION OF BANGLADESH
MOHAMMAD SHAMSUL HOQ*;MD. IMRAN OMAR**;MD. ABDUL MATIN***;
MORSALINA KHATUN****
*Scientific officer Bangladesh Agricultural
Research Institute, Joydevpur, Gazipur-1701.
** Scientific officer Bangladesh Agricultural
Research Institute, Joydevpur, Gazipur-1701.
***Pricipal Scientific Officer, Agricultural Economics Division,
Bangladesh Agricultural Research Institute, Joydevpur, Gazipur-1701.
****Scientific officer Bangladesh Agricultural
Research Institute, Joydevpur, Gazipur-1701.
Abstract
The present study was undertaken to analysis the marketing efficiency and price structure in
terms of marketing cost and margin, growth, and seasonal price variation of potato marketing.
The study was conducted in four districts namely Bogra,Comilla, Dinajpur and Munshigonj of
Bangladesh. Both primary and secondary data were used for the study. Six performance
indicators were used for measuring marketing efficiency. The performance indicators revealed
that the marketing chain II, Farmer-Retailer- Consumer was the most efficient chain in the study
areas. Chain III and chain IV were not relatively efficient in the agricultural marketing sector in
potato producing regions. Growth rate of real prices, area, yield and production increased over
the period due to increase demand of the people. Seasonal price variation of potato was the
highest in Bogra and the lowest in Comilla. Average price was the lowest in February and the
highest in December. About 80% farmers stated that low price of harvest period and inadequate
cold storage facilities were the major problems in the study areas. In order to ensure better price
and assured market to the potato growers, cold storage facilities should be increased with lower
preservation cost in the areas.
Keywords: Potato, Marketing efficiency, Seasonal price variation and price spread.
Asian Academic Research Journal of Social Sciences & Humanities
www.asianacademicresearch.org

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