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Understand Zone 2014
The French
P vilion
Meet 9 dynamic companies from across the
market-research industry
London – Great Hall Olympia – 25-26 June 2014
Welcome to
Visit us on stands FP1 to FP8
The French Trade Commission-UBIFRANCE in London
promotes trade development between France and the UK.
It offers a wide range of services to French companies, to
assist them with their commercial development in the UK.
The Trade Commission organizes French pavilions at trade
exhibitions and B2B events in the form of conferences and
networking opportunities.
Visit our stand for further information about the French
Pavilion.
MAP
Can’t find us?
Call Isabelle on +44(0)7 758
208 795
9 companies from across the
market-research industry on
stands FP1 to FP8
FRENCH PAVILION
1
FRENCH
P VILLION
Agalma
Stand FP3 – Page 4
Agalma brings together different kinds of knowledge in order to offer more
innovation, agility and effectiveness in your market research.
BIME Analytics
Stand FP4 – Page 5
BIME is a powerful cloud-based Business Intelligence application that turns
disparate data sources into valuable insights.
Cyble Marketing
Stand FP2 – Page 6
Cyble Marketing’s multicultural team is able to decrypt the perceptions and
reactions of the French multi-ethnic population.
EFG Worldwide
Stand FP1 – Page 7
EFG Worldwide is positioned as a one-stop shop to meet the requests of
market research companies and consulting firms offering world-wide
coordination and production of quality fieldwork.
KP/AM
Stand FP7 – Page 8
KP/AM analyses customer experience and produces the very first customer
journey map out of your clients verbatims.
Reference Fieldwork
Stand FP8 – Page 9
Reference Fieldwork is expert in all forms of product tests: cosmetic,
organoleptic, sniff tests, preference mapping, pack tests, shopper
studies…
Solutions Terrain
Stand FP6 – Page 10
Solutions Terrain uses highly qualified human resources and the latest
technological tools to conduct your research.
Symbial
Stand FP8 – Page 11
Full market research designed to find and increase your clients in France with
your new product.
YSEOP
Stand FP5 – Page 12
Yseop is next generation Artificial Intelligence enterprise software that analyzes
structured data and explains what it means in plain language.
2
Index
Analytics
Consultancy
Fieldwork
AGALMA
BIME
YSEOP
AGALMA
SYMBIAL
Cyble Marketing
EFG Worldwide
Solutions terrain
SYMBIAL
Cyble Marketing
Automation
CRM
YSEOP
YSEOP
KP/AM
Cyble Marketing
Behavioral sciences
Communities
Big data platforms
AGALMA
SYMBIAL
BIME
YSEOP
Data solutions
B2B lists
BIME
YSEOP
BIME
Cyble Marketing
Data capture
Behavioural
marketing
Mobile marketing
Cyble Marketing
SYMBIAL
Data capture
Online panels
Big data platforms
Field marketing
BIME
SYMBIAL
Cyble Marketing
Experiential agency
SYMBIAL
Communities
AGALMA
SYMBIAL
YSEOP
Mystery shopping
Design & creative
BIME
Content marketing
AGALMA
SYMBIAL
Solutions terrain
EFG Worldwide
KP/AM
Cyble Marketing
Cyble Marketing
AGALMA
SYMBIAL
KP/AM
Cyble Marketing
AGALMA
SYMBIAL
Cyble Marketing
Reporting software
SYMBIAL
Cyble Marketing
B2C lists
Focus groups
AGALMA
EFG Worldwide
Solutions terrain
SYMBIAL
Cyble Marketing
AGALMA
EFG Worldwide
SYMBIAL
Solutions terrain
Cyble Marketing
Cyble Marketing
Market research
AGALMA
Cyble Marketing
Cyble Marketing
Full service agency
Qualitative
Quantitative
SYMBIAL
Online Qualitative
AGALMA
Solutions terrain
SYMBIAL
Cyble Marketing
Performance
marketing
SYMBIAL
Cyble Marketing
Personalization
YSEOP
BIME
YSEOP
Sensory
Cyble Marketing
Shopper insights
AGALMA
SYMBIAL
Cyble Marketing
Social media
monitoring
BIME
Social media
research
BIME
SYMBIAL
Cyble Marketing
Software
BIME
Viewing Facilities
EFG Worldwide
Cyble Marketing
Technology
BIME
YSEOP
Cyble Marketing
Telemarketing
SYMBIAL
3
N°FP3
ADDRESS
16 rue du Thillard
94 170 Le Perreux sur Marne, France
Tel: +33 (0)
www.agalma-etudes.com
CONTACT
Laurent YVART- CEO
[email protected]
Philippe BUSCHINI- CTO
[email protected]
Building Knowledge to Feed Value
We transform weak signals in major business opportunities
through advanced technology and original methodologies,
combining social sciences and mathematical models.
ACTIVITY
Market research, Qualitative,
Semiotics, Quantitative, indepth interviews, Focus
groups, Content marketing,
Business Model Design,
Analytics, Communities, Social
media research, e-reputation,
Digital influence…
SECTOR
Insurance, Luxury, Cosmetics,
Airlines, Energy, Retail, HighTech, Food, Telecom,
Pharmaceuticals…
CLIENTS
Cartier, L’Oréal, Yves Rocher,
Bourjois, Le Printemps, LG,
ERDF, GDF, MMA, Georgia
Pacific,
Mapa
Spontex,
Corsairfly, ORPI, Biogaran,
Candia, Madrange, Antiflirt,….
TYPE OF COMPANIES
SOUGHT IN THE UK
Clients,
Market
agencies…
Agalma was founded in 2006 with one major goal: to increase
the value of Market Research. Our team is a melting pot of
rare profiles with an international background (sociologist,
semiotician, mathematician, economist…). We put together
these different types of knowledge in order to bring more
innovation, agility and effectiveness to Market Research. We
re-invent Market research and break the rules, combining indepth understanding of clients’ behaviour and brand or
business model design. Megatrends may not be sufficient to
anticipate changes; Agalma is able to pick up weak signals, to
provide insights that matter and to build efficient strategies.
Our Mission: to generate breakthrough growth for our clients.
Reputizer is our latest tool
designed to enhance or
defend
e-reputation of
brands, with 3 steps:
monitoring
the
web,
analysing lexicographic and
semantic contents, building
the digital influence strategy
and deploying it on the web.
research
4
N°FP4
ADDRESS
1, Place Francis Ponge
34000 Montpellier, France
Tel: +33 (0)4 67 41 60 64
www.bimeanalytics.com
CONTACT
Nicolas COUDRET- Director
Marketing
[email protected]
Sam Bowden- Sales Executive
[email protected]
Cloud-based, BIME is a powerful Business Intelligence application that turns disparate
data sources into valuable insights.
ACTIVITY
Software
Vendor.
Business Analytics
Cloud
SECTOR
IT
CLIENTS
Inside Aviation – Addaction Ramsden International-Alex
and Alexa - RGA London -The
Foschini Retail Group (Pty) Ltd
- Ancoris Limited - Tribal DDB
London - Vifor Pharma.
TYPE
OF
COMPANIES
SOUGHT IN THE UK
Webmarketing dpt, Marketing
analytics,
Web
agencies,
Business analytics partners
These days, marketers are confronted with using multiple
marketing tools: Google Analytics, Facebook, YouTube,
Omniture, the list goes on. The problem is, it’s time-consuming
analyzing each one of them, let alone trying to find
correlations. With BIME Analytics, a business analytic in
software as a service mode, you can reveal valuable insights
hidden beneath your data sources. The tool creates stunning
dashboards overseeing all your marketing activities in realtime, with rich sharing options. One tool to rule them all
Cloud-based, there’s no costly implementation. Intuitive,
there’s no steep learning curve. Adaptable, for any browser or
mobile device. Affordable, from startup to fortune 500.
They’ll be presenting the new
BIME version :
Cutting-edge
userexperience,
so
insanely
intuitive your grandma could
use it! This time business
intelligence
becomes
available to the masses!
5
N°FP2
ADDRESS
10, rue de Nancy
75010 Paris, France
Tel: +33 (0)1 43 38 78 78
www.cyble.com
CONTACT
Nando CITO – Managing Partner
[email protected]
Richard COWLAND – Head of International
Operations [email protected]
Benjamin SCHMITT- Project Manager
[email protected]
Cyble Marketing’s multicultural team is able to decrypt the perceptions and reactions of
the French multi-ethnic population.
ACTIVITY
Qualitative, quantitative and
ethnographic research
SECTOR
Automotive, home appliances,
IT,
consumer
electronics,
healthcare,
media
and
communication
CLIENTS
90%
are
international
companies, positioned within
the top 10 of the retrospective
industries as well as fast
growing SMEs who want to
improve their position in the
French market
TYPE
OF
COMPANIES
SOUGHT IN THE UK
Companies seeking help and
advice in putting market and
research data in the context of
market reality in order to
understand today’s status and
predict their medium and longterm evolutions
An independent market research institute, Cyble Marketing
has been operating on both French and International
markets since 1974. Its objective is to provide clients with
information and better recommendations to understand their
markets better and in further depth, anticipate market trends
and address future developments.
Because each marketing issue is specific, the company offers
tailor made research rather than standardized projects. Their
commitment is to develop a long term « win-win »
relationship with clients based on responsiveness, mutual
trust, quality and cost competitiveness.
The core team includes experts specialized in each aspect of
market research. They are in a position to ensure maximum
quality and effectiveness at every stage of the research
process, including recruitment, fieldwork and analysis.
The Paris venue can
host a large variety of
quantitative
and
qualitative protocols
and offers Focus
Vision streaming.
6
N°FP1
ADDRESS
89 Avenue Aristide Briand
92120 Montrouge, France
Tel: +33 (0)1 46 73 31 96
www.efgworldwide.com
CONTACT
Cécile Plunian - General Manager
[email protected]
Iiris Siebenberg-Sacchet Communication &
Development Manager
[email protected]
EFG, Your Research Gateway to the World!
EFG Worldwide, subsidiary of the Paris based MV2Group, is
totally dedicated to providing qualitative and quantitative
fieldwork worldwide covering 88 countries through local
partners.
ACTIVITY
Market Research and Data
Collection Worldwide
SECTOR
High-Tech/Telecom, Consumer
Products,
Medical/Health,
Automotive,
Retail,
Banking/Insurance, Finance
CLIENTS
Numerous Market Research
and Consulting companies with
an
international
business
scope.
TYPE
OF
COMPANIES
SOUGHT IN THE UK
Qualitative and quantitative
Market Research Agencies
looking for a partner to
conduct
qualitative
and
quantitative data collection
worldwide.
An international leader in the provision of fieldwork, EFG
Worldwide is positioned as a one-stop shop to meet the
requests of market research companies and consulting firms
offering world-wide coordination and production of quality
fieldwork.
EFG Worldwide has its own large fieldwork capacities:
European call centre in Paris with 700 CATI stations and 50
additional ones in China, 9500 interviewers thoughout
Europe, 3 fully equipped viewing facilities in Paris and 1 in
Shanghai, China.
EFG Worldwide capitalizes on MV2 Group’s 39 years of
international experience.
Why EFG?
No Fieldwork, No Research !
- Proprietary call centres
with native speakers in
Europe, Asia and
the
Americas
- Telephone, F2F, Internet
- Focus groups, IDIs
- Dynamic desk research
- Creative Research
7
N°FP7
CONTACT
Laurent GARNIER- Managing
Director
[email protected]
ADDRESS
117, rue de Courcelles
75017 Paris, France
Tel: +33 (6) 2307 1934
www.kpam.fr
Expert in verbatims in-depth treatment, KP/AM is analysing customer experience and
produces the very first customer journey map made out of your clients verbatims.
ACTIVITY
Market Research, verbatim
analysis and customer journey
map.
SECTOR
Retail, Insurance, Energy,
Telco, Banking, Car Industry,
Transportation, Airlines, etc…
CLIENTS
Axa,
Ikea,
Air
France,
Mercedes-Benz,
Toyota,
Orange, Total group, Canal
Plus, Sony, etc…
TYPE
OF
COMPANIES
SOUGHT IN THE UK
Company
Research
Departments,
Customer
Experience Managers, Market
research agencies, commercial
partners.
Expert in verbatims’ in-depth treatment, KP/AM has been
offering the finest analysis on the market for the past 10 years.
KP/AM analyzes various sources of verbatim: all in-coming
customer messages (letters and emails of complaint,
telephone conversations), responses to the open-ended
questions from all kinds of surveys, social network/internet
forums/blog posts.
These analyses can be conducted in 9 different languages
including English, French, German, Spanish, Dutch and
Japanese.
KP/AM is introducing a brand new offer: a customer journey
map, made out of its own verbatims, providing quantitative
measurements of frequency and customer satisfaction impact
(positive and negative) at each step.
This allows the precise identification of key moments of the
customer journey and how to boost customer satisfaction
throughout their brand experience.
This is the most customer oriented way to build your customer
journey map as it is 100% made from your clients’ verbatims.
It is simple, efficient, visually striking and it takes only 4 weeks
to produce
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+104
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3,6%
baseline
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-52
-41
-44
-48
-98
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-131
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8
N°FP8
REFERENCE FIELDWORK
17 rue Eugène Varlin
75010 Paris, France
Tel: +33 (0) 1 -70-38-95-62
www..reference-fieldwork.net
CONTACT
Philippe Labrunie. Field Director
[email protected]
Roselyne Méchin. Field Manager
[email protected]
French fieldwork experts in product tests
Reference fieldwork conducts fieldwork for French and
international research agencies, as well as for manufacturers.
ACTIVITY
Quantitative Fieldwork
SECTOR
Market Research
CLIENTS
Doxa, Eurofins, Ferrero, Harris
Interactive,
Institut
des
mamans, Imperial Tobacco,
Ipsos, Lieberman Research
Worldwide, Numsight, Opened
Mind, Opinion, Perceptions
and Realities, Repères, TNS,
Vivaki Advance ….
TYPE
OF
COMPANIES
SOUGHT IN THE UK
Market research agencies,
Quantitaive
Fieldwork
agencies, Manufacturers.
They insure the gathering of any kind of data through product
tests or concept tests, sniff-tests, price, packaging, advertising
tests, shoppers research…
The company delivers a results chart along with
recommendations at a very competitive price thanks to its stateof-the-art techniques.
Whatever your project, they advise you with the most relevant
methodology and they are ISO 20252 certified for fieldwork,
guaranteeing quality for data-gathering.
Web Panel
panelists
with
30,000
18 portable sensory cabins
for
strictly identical test
conditions whatever the
place or time
9
N°FP6
ADDRESS
9 rue du Quatre Septembre
75002 PARIS, France
Tel: +33 (0) 1.70.98.34.30
www.solutions-terrain.com
CONTACT
Nicolas MOYNET – MD
[email protected]
Corinne VIDAILLAC – Sales Director
[email protected]
Solutions Terrain is a reliable and cost effective field & tab French market research
agency.
ACTIVITY
Fieldwork for quant and qual
research, coding, data entry,
transcriptions, translations
SECTOR
FMCG,
Health,
Beauty,
Household
appliances,
Children, High Technology
products, Media, Banks &
Insurance
CLIENTS
TNS Sofres, BVA, A+A, Audirep,
Strategir, Update France,
Future Thinking, Demoskopea,
People
Reesearch,
IMR
Frankfurt, ADP, Block de Ideas
TYPE
OF
COMPANIES
SOUGHT IN THE UK
Solutions Terrain is a leading specialist in fieldwork research.
It is a reliable and cost effective field & tab French market
research agency based in Paris and Toulouse.
Solutions Terrain uses highly qualified human resources and
the latest technological tools to conduct your research.
We have been conducting national and international fieldwork
research for the past 10 years using our internal CATI centres,
our F2F network of professional interviews and fully equipped
venues for both quant & qual research as well as our trusted
international field partners.
Our clients recognize our understanding of the market,
flexibility and adaptation to market changes, dedication to
projects, and commitment to find the appropriate solution for
a successful research.
Solutions Terrain owns 2 call
centres with up to 120 CATI
Voxco stations and offers
cost effective multi-country
research.
Market research agencies,
Fieldwork agencies, R&D or
marketing department
10
N°FP8
SYMBIAL
Louis Vuitton Building
101, Avenue des Champs Elysees
75008 Paris, France
Tel: +33 (0) 1 56 52 90 50
www.symbial.fr
CONTACT
Frederic TAMBUTET - CEO
[email protected]
Full market research designed to find and increase your clientele in France with your new
product
ACTIVITY
Market research, qualitative
and quantitative studies, digital
products
and
services,
consumer panels
SECTOR
E-business, transport, financial
services,
communication,
pharmaceuticals, personal care
CLIENTS
Digital
start
ups,
large
companies such as L’Oreal,
Orange, Gdf Suez Cofely, Keolis,
Eiffage, Thalys international
TYPE
OF
COMPANIES
SOUGHT IN THE UK
• End-clients looking for a
French market
• Sectors: innovative companies,
financial services and insurance,
energy and environment, health
and pharmacy, beauty, retail,
transport
• Potential Market research
company partners in the UK
Symbial marketing company helps its clients to find the right
solution from Insights to products, through to quantitative and
qualitative studies in France and worldwide.
We use specialized consumer panels in order to collect and
analyze their experience into experimental innovative product
launches.
Since 2014, SYMBIAL offers a living lab solution using several
genuine digital technology consumers panels. Furthermore,
our partners, the French competitive cluster - Pole TES (esecure transactions) - and Opinea access panel, provide us
with software and social networks, which enables our clients
to experiment with their innovation through powerful living
labs, and to monitor their results.
The
market
research
company Symbial is located
at 101, Champs Elysees in
Paris and in Old Broad Street
in the City of London.
Our call centre is located in
Granville, Normandy.
11
N°FP5
ADDRESS
4-5 Bonhill Street
London, EC2A 4BX
www.yseop.com
CONTACT
Arden Manning – Director of UK
Business Development
[email protected]
Matthieu Rauscher, Consultant
[email protected]
Yseop is a next generation Artificial Intelligence enterprise software that analyzes
structured data and explains what it means in plain language. Yseop writes, just like a
human being, but at the speed of thousands of pages per second, boosting performance
and deploying personalized marketing content at scale—and in multiple languages
(English, French, Spanish, German, etc.)
ACTIVITY
Sales, Inbound Marketing,
Automation, personalized oneto-one marketing, CRM
SECTOR
E-commerce,
Marketing,
Finance, Travel, Retail Banking
CLIENTS
In production with 35,000
users. Over 30 Fortune 1,000
companies as customers.
TYPE
OF
COMPANIES
SOUGHT IN THE UK
E-commerce retailers, financial
services companies, retail and
investment banks.
Yseop provides bootstrap applications for marketing, sales CRM
performance, BI and analytics, customer self-care and expert
guidance, which clients or partners customize to their exact
business needs and context. On average, it takes between 30 to
90 days to deploy an application.
Yseop takes traditional reporting on data and statistics to the next
level by automating the reporting process. Yseop transforms data
into easy to understand language. Whereas traditional BI tools
produce dashboards that the reader is left to interpret on their
own, Yseop actually explains what data means in clear, concise
and compliant language. Yseop can write anything from market
research, executive summaries, financial reports, personalised
stock portfolio assessments, etc. Yseop reduces reporting costs,
frees up your analyst’s time to do other tasks and allows you to
generate fully compliant and accurate reports with data only
minutes old.
Originally developed and commercialized in France, Yseop now
has offices in London, New York, Paris, Lyon and Dallas, Texas.
LIVE EXAMPLES
Yseop writes an executive summary document from over 4,000
metrics (meta data) on the fly in English or Spanish. Test out the
application here:
In cosmetics, test live the application Yseop built for L’Oréal
USA, “Diagnose My Hair”: -Start and choose the “Female” path.
12
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13
UNDERSTAND ZONE 2014
CONTACT
Isabelle Tibayrenc
Senior Trade Development Adviser
Tel: 0207 024 3643
[email protected]
Mathilde Desponts
Trade Development Assistant
Tel: 0207 024 3654
[email protected]
French Trade Commission – UBIFRANCE London
Haymarket House, 28-29 Haymarket, London SW1Y 4SP
Tel: 0207 024 3610 – www.ubifrance.fr