Automotive

TOMORROW’S CAR, TODAY
Rob Csongor, VP, GM of Automotive
Deep Engagement
in Automotive
Simulation
Styling and Design
Car Computer
Computer Aided Design
Marketing and Sales
Computer Aided Design
Simulation
VIDEO
Photorealistic Rendering
Marketing and Sales
Car Computer
NVIDIA Automotive Growth – By the Numbers
Unit Forecast Based on Design Wins
5
30
4
25
3
Millions
Millions
Unit Shipments (Cumulative)
2
20
15
10
1
5
0
FY2011
FY2012
FY2013
FY2014
FY2011
Brands
FY2012
FY2013
FY2014
Models
140
25
120
20
100
15
80
10
60
40
5
20
0
0
FY2011
FY2012
FY2013
FY2014
FY2011
FY2012
FY2013
FY2014
Tomorrow’s Car Computer is a
Visual Super Computer
Evolution of the Car
Computer
The modern car is becoming an
extremely powerful visual computer
These visual computers need massive
processing and extensive software
based architecture
Within 10 to 15 years, every car will
have one
Car makers need a car computer
platform partner, not a chip supplier
NVIDIA
UNIFIED CAR COMPUTER
Tomorrow’s Car, Today
Photorealistic Digital Clusters
The World’s 1st Car Supercomputer
Advanced Driver Assistance Systems
4K Infotainment
NVIDIA Unified Car Computer
Value to Car Makers & Tier 1 Suppliers
One Deep Software Stack
Apps
Middleware
A ndr oid
Linux
QNX
VxW o r k s Integ rity
System Software
Tools
Scalable Architecture
Unique User Experiences
New Visual Computing Experiences
Augmented Reality HUD
Photorealistic Materials
High Fidelity Navigation
4K Experience
Natural Language
Processing
Intelligent Driver Assist
Human Interactions
High Speed Connectivity
Automotive Software is
the Decisive Competency
80% of the R&D development cost of
the automotive computer system is
software engineering & expertise.
*30M+ Lines of code
65+ ECUs
20+ Bus systems
* Source: Daimler Public Presentation, Sept 2012
Software Matters
Over a decade of automotive
software development
420+ Jetsons being developed
on in the automotive
ecosystem
Automotive Apps
Infotainment, NAV
Digital Cluster
Advanced Driver Assistance Systems
300+ developer technology
engineers & artists at NVIDIA
to support developers
Middleware
UI Composer
Android
Linux
VisionWorks
QNX
VxWorks
System Software
3rd Party Eco-System
Integrity
Tools
1,900,000+ CUDA toolkit
downloads, including
computer vision and audio
processing research
Years of development
experience with all key OS
platforms
Visual Car Computer
Upgradability
“ You don’t want to show old things in the
car. You want to be state of the art -and that’s why you need this
technology.”
— Mathias Halliger, Head of Architecture for Audi’s
Launch of new Audi A3
Multimedia Interface, Automotive News
March 10, 2014
VIDEO
Audi’s Innovation Roadmap
FPK
SmartDisplay
Tegra 3
Tegra 4
zFAS
Tegra K1
Top to Bottom BMW Group
Tesla Innovation
“ Model S feels and drives like the future.
It’s a rolling testament to the potential of
automotive innovation, and a massive
leap forward for an industry struggling to
stake a claim in the 21st century.
”
Wired Magazine
- Damon Lavrinc
Tomorrow’s car computer is a visual super
computer
NVIDIA
Automotive
Growth Drivers
Photorealistic graphics, computer vision, and
compute are the key enabling technologies for
these car computers, will require significant
processing capabilities
80% of the R&D cost of developing these car
computers and their applications is software
technology & expertise
Tomorrow’s cars will be connected and
upgradeable, perfectly suited for an SDR modem

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