Football for Hope Siyakhona Media Skills The Football for Hope Siyakhona Media Skills programme is led by FIFA and Sony and aims to bring media skills to young community leaders around the world. Launched in South Africa in 2009, the initiative has reached over 400 young leaders in more than 40 disadvantaged communities. It gives these young talented people the opportunity to take part in digital photography and video courses and learn practical, vocational skills. Ultimately, the goal is to provide them with relevant skills for jobs in the media and communications sector. Siyakhona, the title of the programme, means “we can do it” in the common South African languages of Zulu and Xhosa. The name was chosen because the project was launched in South Africa. In order to make Siyakhona a reality, FIFA and SONY work closely with community-based organisations to define training modules and select young leaders; with local media trainers to deliver courses and consult the trainees; and with local SONY distributors to provide the necessary equipment. The equipment provided includes handycams/camcorders, α/DSLR cameras and memory cards. Over the past years, young trainees have shot countless photos of how football helps them in their daily lives and impacts their communities, produced community-focused films to raise awareness of particular social issues, and some even generate their own revenue through short term contract work. In 2014, Siyakhona projects will be implemented in 14 communities around the world, of which three will be in Brazil. Please find the list of the participating NGOs in the table below. Country NGO and project description for 2014 Australia Football United will develop the digital media skills of approximately 70 participants, partly to document the organisation’s efforts to travel to Brazil for the Football for Hope Festival 2014, as well as produce photos and video clips for the promotion of Football United programmes. Brazil Fundacao Esportiva Educacional Pro Crianca e Adolescent – EPROCAD will train three staff members and 30 young leaders in communications and media skills. The aim is to improve the quality and depth of documentation on the activities of these young leaders and the organisation. Brazil Formacao – Centro de Apoio a Educacao Basica will train young people in remote areas to research and capture the impact of football in communities through photos and film. Brazil Grupo Ruas e Praças will train 21 street children and vulnerable youth on video production, photography, editing and web communication. India Magic Bus will strengthen their already extensive use of digital media to communicate their sport for development programme to various stakeholders. March 2014 Football for Hope 1 Country NGO and project description for 2014 Israel The Peres Center for Peace runs a programme in which Israeli and Palestinian children come together regularly to play football, receive peace education and get to know each other. However, due to travel restrictions, they cannot visit each other at home. The media skills programme will train them to document their daily lives and show each other what it is like at home. Kenya Moving the Goalposts will train staff members, volunteers and participants to tell their story and the story of others through digital media. The training will be provided by a former beneficiary who has become a professional photographer himself. Lesotho Kick4Life will train participants to capture live sporting events and football-related activities. With these additional skills, the young talented people will strengthen the organisation’s capacity to deliver its programmes. Nigeria Search and Groom will train staff and volunteers to report on their daily activities and document different aspects of the communities they are working in. A national TV channel will broadcast the best videos and photos each week. South Africa Africaid – Whizzkids United will train 30 young participants to use media to promote health. Their task will be to document the organisation’s activities and produce health promotion material for schools, the regional health department and other organisations. South Africa loveLife will train 11 young talented people to produce documentaries profiling the views of the youth on the 20 years of South African democracy. At public screenings, young people will be able to see these documentaries and exchange about their own development. Tanzania Iringa Development of Youth Disabled and Children Care will train ten young leaders from underprivileged backgrounds to capture stories about the challenges faced in their communities. Uruguay Gurises Unidos will use digital training to improve the access of underprivileged communities to advance information and communication technologies in order to achieve “digital inclusion”. Zambia Kalim Sports Council will train ten youngsters from five communities to better document and promote the organisation’s work and the field of development through football in Zambia. March 2014 Football for Hope 2