Metrics that matter - The Higher Education Academy

Metrics that Matter: Student
Expectations and Effective
Educational Practices
Surveys for Enhancement Conference
Birmingham
4 June 2014
Dr Camille B. Kandiko Howson
King’s College London
@cbkandiko
The Student Experience
What do you measure?
Why?
How?
Surface, deep and strategic approaches
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1990s
• Values
• Attitudes
• Satisfaction
Move on to:
• Time on Task
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Contemporary view
• Aspects of teaching
• The broader student experience
• Learners’ lives beyond university
• Institutional support
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Background: Student
engagement (US)
the time and effort students devote to
activities that are empirically linked to
desired outcomes of college and what
institutions do to induce students to
participate in these activities
(Kuh, 2009: 683)
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NSSE Benchmarks
• Academic Challenge
• Learning with Peers
• Experiences with Faculty [Academics]
• The Learning Environment
• High-Impact Practices
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Background: Student
engagement (UK)
The participation of students in quality
enhancement and quality assurance
processes, resulting in the improvement
of their educational experience (QAA
Quality Code, Chapter B5)
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NSS: Purposes 10 years on
• Public information for prospective
students
• QA
• QE
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Student Expectations
Quality Assurance Agency (QAA)-funded
research project explored the views of students
in higher education across the UK in 2012-13,
to investigate their perceptions and
expectations of the quality of their learning
experience and the academic standards of their
chosen programmes of study
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Findings
• How students frame higher education
• Ideology
• Practices
• Purpose
• Students and their course
• Students and the institution
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ED1
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a.not in contact with an actual person, you know, you’re just filling out a survey, that’s really not engaging whatsoever (KCL12)
You are not in contact with an actual person,
you know, you’re just filling out a survey,
that’s really not engaging whatsoever
(International politics, female, researchintensive)
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UK Review of Engagement
• How do students understand the individual questions?
• What do students mean by their response to survey questions?
• How are the questions answered both with and without
prompted response categories?
• How do students interpret the questions as cohesive
benchmarks?
• Do students think these are important questions?
• Do students have suggestions for changes or additional
questions?
• How do students respond to similar questions?
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Methodology: cognitive
review
• ‘Think-aloud’ method (Willis et al 1999)
• Verbal prompts
• Scripted probes
• Different versions of the survey
(question design, format, response
categories)
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Key findings
• Questions rigorous and thought they
reflected important aspects of their
academic student experience
• Positive response to the survey
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Institutions’ feedback to and
from students
• Students were very positive about institutions
exploring the various dimensions of student
engagement with different elements of
student life
• Voiced discontent that institutions did not
seem to do much, if anything, with the various
forms of feedback students provide
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External
comparisons
Marketing
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Pedagogical
enhancement
Institutional
improvement
Metrics
Not only what you measure, but also the
response to the data
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Enhancement context
• Academic-led
• Identify best practice and support local
improvements
• Management-led
• Monitoring and maximising institutional performance
and reputation
• Metrics used in league tables
• Targeting ‘under-performing’ areas
• Student-led (?)
• Relationship-based
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Data for enhancement
• Who is involved?
• What is the process?
• Who does the thinking? Analysing?
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Values
What you measure is a reflection of what
you value; what you value is reflected in
the process
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Teachable moment
Institutions working to make scores go up
on surveys is akin to students studying
for what is on exams
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Engage Students!
• Challenge students
• Support students
• Inform students
• Seek, ask and report on feedback
• Provide opportunities for students
• Hold students responsible
• Work WITH not FOR students
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References
Kuh, G. D. (2009). What student affairs professionals need to know about
student engagement. Journal of College Student Development, 50(6), 683–
706.
Quality Assurance Agency (2012). UK Quality Code for Higher Education. Part
B: Ensuring and Enhancing Academy. Chapter B5: Student Engagement.
Gloucester: QAA.
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Questions?
Dr Camille B. Kandiko Howson
King’s College London
[email protected]
@cbkandiko
Thank you!
Research Assistant: Dr Matthew Mawer
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