KEK: dKC&¹·WAY¥K? Top-Notch Italian Processing and Packaging in China BOEFYIJCJUJPOTQBDFBUPUBMPGTRVBSFNFUFSTBO increase of over 15 percent compared to the previous edition, occupied by top-notch Italian companies NFNCFSTPGUIFOFUXPSLCama Group, Clevertech Srl, MBF S.P.A., P.E. Labellers, PFM Group, Ronchi Mario These companies were joined by MBF & PE Bottling and Packaging (Guangzhou) Co., LTD, a joint venture between MBF, P.E. Labellers and Chinese Guangzhou YiBo Packaging & Equipment founded in 2012 to promote and sell full bottling lines in Asian and Pacific markets. “Ipack-Ima, producer of the project, is committed to this initiative consistently with our philosophy to become our exhibitors’ global partner in their internationalization efforts, says Ipack-Ima CEO Guido Corbella. “The importance acquired by our group, and its increasing representativeness in the field of technology enabled us to become a hub for supply-chain companies and a strategic player in the network supporting internationalization. Our experience as coordinator of the Enterprise Network started in 2012 and is now in its third year. It was clearly a winning choice” Corbella concludes. The top Italian packaging and processing technology once again lands in China on the stage of PROPACK CHINA – increasingly recognized as central Asia’s standard setting exhibition in the industry. For the second year the enterprise network “PROCESSING & PACKAGING: THE HIGH TECH ITALIAN WAY” took part in the show TUBHFEJO4IBOHIBJGSPN+VMZth to 18th. The network’s participation grew both in terms of number of companies An increase of over 15 percent compared to the previous edition The Tetra Pak Innovation Lab The Tetra Pak Innovation Lab in Modena, Italy, is a research and development facility focused on improving the consumer experience of packaging. It does this through qualitative research. The lab features two research areas that simulate a modern retail environment and a home kitchen as well as separate interview and observation rooms. Consumers can be observed interacting with and discussing packaging in this environment by Tetra Pak’s skilled research specialists, package designers and technicians. The company uses this insight to develop new products and refine existing concepts. Over the past four years, the Tetra Pak Innovation Lab has developed over 4,000 new concepts and several have been brought to commercial development. The HeliCapTM closure for example came from the realization that consumers wanted easier to open, one-step opening and resealable caps and that a cap of this design could help customers to stand out from their rivals. Similar, the Tetra Gemina® Aseptic package was designed from the realization that consumers wanted elegant packages that were a dream to pour from – the geometry of the slanted top was calculated to achieve the best possible product flow. Finally, the Tetra Top® with Separable Top is an innovation £WWÂA~[: The Tetra Gemina® Aseptic package that enables consumers to detach the plastic top from the carton sleeve, allowing them to be recycled separately and created through observing consumers recycling in a kitchen environment. 35 _¹T³Y7tjG