Breakthrough innovations in today’s snack packaging Just as snacking is gaining momentum across the globe— with snack sales totaling $374 billion annually1—concern about food safety is also at an all-time high. Today’s snack brands are faced with multiple challenges when it comes to providing packaging that is secure, easy to take on the go and keeps snacks fresh. Evertain® barrier packaging by MWV is a breakthrough innovation—the industry’s first hermetically sealable, airtight paperboard packaging for snacks that require a barrier to oxygen and moisture. respond to consumer demands. With more consumers eating their snacks on the go, it’s no surprise that consumers’ top wishes are for a package that is portable and can be resealed. Evertain meets both these desires and takes convenience a step further, with snack cups that fit inside standard car cup holders—a feature that has been shown to lead to increased snacking occasions. A recent MWV third-party analysis in China showed that 31% of all food safety incidents can be addressed by packaging. Evertain is designed to prevent contamination, offering customizable levels of barrier protection for virtually any kind of snack, from nuts to chocolate to trail mix. Consumers have also become more environmentally savvy with their shopping behaviors. Now, more than ever, sustainability matters. Evertain offers consumers a sustainable packaging option with a snack cup design that is 60% lighter than comparably sized composite and metal cans. Its nestable design helps reduce storage space and trucks needed for transport. And, Evertain fiber is 100% chain of custody certified and sourced from responsibly managed forests. However, brands are not only responsible for maintaining the highest standards of food safety, they must also Learn more about how Evertain is transforming the snack cup category at mwv.com. 1 14MWV1862 Evertain PACE Advertorial_r2_F.indd 1 The Nielsen Global Survey of Snacking, March 2014 10/14/14 3:44 PM