J5WE ALL SCREAM FOR ICE CREAM! MARKETING MIX WEBSITE COMPARISON For this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are: http://www.mayfielddairy.com/ http://www.bluebell.com/home./ http://www.benjerry.com/ Blue Bell Product (describe packaging) Product How many flavors does each brand offer? Product Does the company sell other products besides ice cream? If so list. (not counting Tshirts or anything with the company name on it) Product Mayfield Ben and Jerry’s The packaging reminds the customer and consumer of rural, old times. 50 different flavors Golden color stands out to the customer and consumer. Fun and bright packaging that draws attention. 38 different flavors 55 different flavors Frozen yogurt, sherbet Milk, cottage cheese Cakes, chocolates, Greek yogurt “We eat all we can and sell the rest.” “It’s ice creamier!” “Be one in a million!” Yes. vanilla bean, Dutch chocolate, and mint chocolate chip N/A N/A Athens, Tennessee Waterbury, Vermont What is the slogan? Product Does the company identify its top flavors? If so, list the most popular flavors. Place Brenham, Texas Where are the dairies Broken Arrow, that make the ice Oklahoma cream located? Sylacauga, Alabama Place K-mart, Target, Southern stores What stores are these Wal-Mart, Blue Bell products sold in? country stores Price Chopper, Wal-Mart Place By truck By truck Price $2.24/pint How much does each product cost? You may have to fill in this question later by researching prices at a store. $3/ pint $3.89/ pint Promotion How did you like the website? List strengths and weaknesses of each Strengths Easily accessible Strengths Stands out because of color Strengths Games, and colorful website Weaknesses Old style doesn’t appeal to everyone. Weaknesses Boring Weaknesses Yes No Yes Yes (3/10) (Don’t have flash) Yes (3/10) (Don’t have flash) Yes (6/10 By truck How is ice cream transported to the stores? Promotion Not as easily accessible. Does the website offer any coupons? Promotion Does the company provide a tour of its facilities? Take one tour of each company. Rate the tour from 1-10 Promotion Does the website include recipes? Yes No No Promotion N/A N/A Ben and Jerry’s Foundation N/A N/A (Can’t access website due to flash player issues) (2) Does the company support any causes or charity? Promotion Does the website offer games? If yes, List the types of games offered- then rate them on a scale of 1-5 for amount of fun. 1 being boring 5 being really fun! Explain that while all companies use the same Four P's to determine their marketing mix, they have different strategies and target markets.
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