2.4 Assessment Booklet - Young Enterprise Trust

[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
LION FOUNDATION YOUNG ENTERPRISE SCHEME
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TASK 4: INDIVIDUAL
ASSESSMENT BOOKLET
CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT
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AS 90846 (2.4)
STUDENT NAME:
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TEACHER:
OVERALL RESULT:
SIGNATURE:
DATE:
N/A
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[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
INSTRUCTIONS
This booklet will be completed in class under supervised assessment conditions.
You will have access to all the work you have completed and the evidence you have gathered.
FOR
ACHIEVED
•• identify the aim of the research
•• plan and design the research
•• collect and record sufficient primary data relevant to the aim of the research
•• present the data using a range of appropriate methods
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•• draw a conclusion from the research
•• state business knowledge relevant to the conclusion
•• state a Māori business concept(s) where relevant to the conclusion
•• state the strengths and/or weaknesses of the research.
FOR MERIT:
•• identify the aim of the research
•• plan and design the research
•• collect and record sufficient primary data relevant to the aim of the research
•• present the data using a range of appropriate methods
•• draw a conclusion from the research
•• integrate business knowledge relevant to the research to support the conclusion
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•• integrate a Māori business concept(s) where relevant to support the conclusion discuss
ways to improve the market research process.
•• identify the aim of the research
•• plan and design the research
•• collect and record sufficient primary data relevant to the aim of the research
•• present the data using a range of appropriate methods
•• draw a conclusion from the research
•• include business knowledge relevant to the research to support the conclusion
•• include a Māori business concept(s) where relevant to support the conclusion
•• provide reasoned explanations of the strengths and/or weaknesses of the research and
how this impacts on the validity of the findings/conclusions.
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FOR
EXCELLENCE
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[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
Task 4: Task four has 3 parts.
4.1: Market Research conclusions.
•• The conclusion must relate to the original aim of the research.
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•• A conclusion gives the reader an outline of the findings i.e. what does the research tell us. It should
identify the key points in the findings and suggest how this information could be used by the business.
You may make recommendations as to possible actions or changes for the business based on the
conclusions.
•• You should use figures and percentages in your conclusion.
•• Integrate your business knowledge, for example business terminology, definitions, terms and concepts.
•• Integrate Maori Business Concepts where relevant.
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CONCLUSION
1#
[3]
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[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
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CONCLUSION
2#
[4]
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[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
[5]
[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
Task 4: Task four has 3 parts.
4.2: Evaluation of market research process
•• Fully explain a minimum of two strengths of your research process.
•• How have these strengths contributed to the validity of your conclusions.
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•• Fully explain a minimum of two weaknesses of your research process.
•• How have these weaknesses affect the validity of your conclusions.
Note:
Think about how your market research has met your original aim and the use your conclusions have for your
business.
Validity is concerned with how reliable and accurate the data you have collected is. Would you, for example,
want to make decisions about your YES product or service based on your results.
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Strengths of our market research process:
[6]
[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
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How these strengths have impacted on the validity of our conclusions:
Weaknesses of our market research process:
[7]
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[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
How these weaknesses have impacted on the validity of our
conclusions:
[8]
[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
Task 4: Task four has 3 parts.
4.3: Improvements to market research process
•• Discuss in detail at least two ways to improve your market research process. E.g. from planning,
collection or collation
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Improvement One:
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•• If possible, try to link these to the weaknesses you have identified. Can you explain how you could
overcome these weaknesses by improving your research process?
[9]
[CONDUCT MARKET RESEARCH FOR A NEW OR EXISTING PRODUCT]
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Improvement Two:
[ 10 ]

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