MAR 4156: INTERNATIONAL MARKETING INSTRUCTOR: Dr. Tom Ainscough OFFICE: PNM 101B PHONE: (727) 873-4897 FAX: (727) 873-4192 EMAIL: [email protected] CLASSROOM: Online/Exams in DAV 102 TIME: Online/Exams Tuesdays at 9:30 AM OFFICE HOURS: Online/Tuesdays 2:00-5:00 PM Course Prerequisites: MAR 3023 or permission of instructor. Course Description: A study of procedures and problems associated with establishing marketing operations in foreign countries. Includes the institutions, principles and methods involved in the solution of these business problems as well as the effects of national differences on business practices and buyer behavior. Course Objectives: This course is designed to introduce students to international marketing. It examines the interdependence of product, price, distribution and promotion in an international context. After taking this course, students will: Understand the global environment in which marketers operate and understand its effects on marketing strategy. Understand the distinctive preferences and behaviors of a variety of cultures and subcultures and how these differences affect marketing strategy. Understand the cultural impacts of marketing and advertising decisions. Required Text: Lascu, D.N. (2008), International Marketing, 3rd ed., Cengage. ISBN: 9781426628467 Grade Composition: Item Points Item Points Exam 1: 200 Cases: 100 Exam 2: 200 Total: 500 Grading Scale: Final grades are based STRICTLY on the following point scale: Grade Points Grade Points Grade Points A+ ≥ 483 A 482 – 463 A- 462 – 448 B+ 447 – 433 B 432 – 413 B- 412 – 398 C+ 397 – 383 C 382 – 363 C- 362 – 348 D+ 347 – 333 D 332 – 313 D- 312 – 298 F 297 ≥ Tentative Schedule Week Date Topic(s) Lecture Readings Project Due 1 1/10 Course Introduction – – – 1/24 Introduction to International Marketing 2 1 1, 2 3 1/31 The International Environment 2 3 4 1/7 International Culture 3 4 5 2/14 International Trade 4 5 6 2/21 International Retailing 5 12 1 2 7 2/28 International Pricing 6 16 3 8 3/6 Exam 1 9 3/20 Global Competitive Strategy 7 6, 7 4 10 3/27 International Market Entry 8 8 11 4/3 Global Product Decisions 9 9, 10 12 4/10 Global Promotional Strategy 1 10 13 13 4/17 Global Promotional Strategy 2 11 14 14 4/24 Exam 2 15 5/1 Final Exam 5 6 †Readings may be completed anytime during the week assigned. ‡Projects are always due on or before 11:59:59 PM on WEDNESDAY nights, US Eastern Time. Exams: There will be two midterm exams and an optional final exam. The best two of three will be counted. All exams will be given in class and must be completed within 60 minutes from the beginning of class, regardless of when you arrive. Exams are handed out in a specific order. If you arrive late for class, you must find a seat at the end of a row before you will be allowed to begin the exam. If an end-of-row seat is not available, you must wait until one becomes available. Your exam time will not be extended while you wait. Exams are not comprehensive. Each exam will cover approximately one-half of the course material. Questions will come from the text and lectures, but more weight will be given to the lectures. Exam grades may be curved, if necessary. If an exam turns out to be exceptionally difficult, or if many students are unable to finish within the allotted time, the curve will take this into account. Exam grades are posted as soon as they are completed—there is no need to call or email. Questions about exam grades must be cleared up within three weeks after the exam date. Make Up Exam Policy No makeup exams will be given, however a student may substitute the final exam for any missed midterm exam. No exams will be given early or late for any reason. If you miss an exam, you must take the final exam. If you take all three, the lowest of the three grades will be dropped. You cannot lower your final grade by taking the final exam. Mini Projects: Mini projects MUST be submitted through Blackboard on or before the date noted in the syllabus. Do NOT email your projects to the instructor. Emailed projects will receive 0 points! I repeat: DO NOT email your projects for ANY REASON WHATSOEVER. For example, emailing projects: WILL NOT prevent them from receiving 0 if you waited until the last minute and USF systems happen to be down. WILL NOT help you if you pressed the submit button before you finished. What you submitted through Blackboard is what will be graded, even if you submitted nothing at all. You will have at least 10 days to complete each mini project. DO NOT wait until a few hours before the project is due to submit it.If you cannot submit a project by the deadline—regardless of the reason—you will not receive project points for that project. There are NO exceptions to this policy, EVEN IF THE USF SERVERS ARE DOWN! Submit early to avoid problems. Emailed questions regarding late projects will receive the reply, "Please see the syllabus in regard to this issue." Students may complete up to five mini projects during the term. Each project will receive 0, 1, 2 or 3 project points as follows: 0 points = Unacceptable o The project is too short, poorly written, incomplete and/or instructions were not followed. 1 point = Fair o The project is passable and all instructions were followed, though somewhat below expectations. o One point is approximately equal to a C grade. 2 points = Good o The project is well written and the instructions were followed exactly. It meets expectations. o Two points is approximately equal to a B grade. o PLEASE NOTE: Most projects fall into this category. 3 points = Excellent o The project is well written and substantially above and beyond expectations. o Projects at this level must include at least 3 external references. (Course materials are not considered to be external references.) o Three points is approximately equal to an A grade. 4 points = Outstanding o The project is extremely well written and in the top 5-10% of all projects submitted. o Projects at this level must include at least 5 external references. (Course materials are not considered to be external references.) o Four points is equal to 100%. Each student must complete the projects individually, and in his or her own words. Overall project grades will be assigned based on the total number of project points that have been accumulated: 20 project points = 100 13 project points = 86 6 project points = 72 19 project points = 98 12 project points = 84 5 project points = 70 18 project points = 96 11 project points = 82 4 project points = 60 17 project points = 94 10 project points = 80 3 project points = 45 16 project points = 92 9 project points = 78 2 project points = 30 15 project points = 90 8 project points = 76 1 project points = 15 14 project points = 88 7 project points = 74 0 project points = 0 Final Grades: Grades will not be arbitrarily changed nor will extra credit assignments or projects be given to individuals at the end of the term UNDER ANY CIRCUMSTANCES because this would not be fair to the rest of the class. If you need a specific grade to graduate, avoid probation, or keep a scholarship, YOU are responsible for earning that grade. FINAL COURSE GRADES ARE NOT NEGOTIABLE. FINAL GRADES WILL BE CHANGED ONLY IF AN INCORRECT GRADE RESULTED FROM A MATHEMATICAL ERROR OR OTHER MISTAKE. You are always welcome to bring errors to my attention, of course. Contacting Your Instructor: The best way to reach me is via email through the course web site. I always answer email if I receive it. If you do not receive a response to your email within 72 hours, PLEASE email me again. You will always get an answer to your question, however if the answer to your question is in the syllabus, my answer may be "Please see the syllabus." In addition, for a number of privacy and other reasons, I cannot distribute grades via email. Academic Dishonesty: See USF Policy on Academic Dishonesty and Disruption of Academic Process at www.ugs.usf.edu/catalogs/0607/adadap.htm Because of the University’s commitment to academic integrity, plagiarism or cheating on course work or on examinations will result in penalties that may include a grade of “0” for the specific exam or course work and a grade of “F” or “FF” for the course. Dishonesty on examinations and quizzes or on written assignments, illegal possession of examinations, information obtained from the examination paper or otherwise from another student, collaboration with other students in cheating, alteration of grade records and illegal entry to or unauthorized presence in an office are instances of cheating. All work that is submitted as part of academic requirements is assumed to be the product of the student submitting it unless credit is given with proper footnoting and bibliographic techniques, or as prescribed by the course instructor. This assumption applies to quizzes of whatever length, examinations, and to all work handed in, such as papers, reports, presentations, solutions to problems, tapes, films, and computer programs, unless excepted by the instructor. Any incident of academic dishonesty will be reported to the dean of the college. Definitions and punishment guidelines for Plagiarism, Cheating, and Student Disruption of the Academic Process may be found at the web address listed above. Further, any student who lies to the instructor, engages in deceit, or fabricates stories in order to secure personal gain may be punished by failure on an exam, paper or project, failure in the course, and/or expulsion from the university. The University of South Florida has an account with an automated plagiarism detection service which allows instructors to submit student assignments to be checked for plagiarism. The instructors reserve the right to 1) request that assignments be submitted as electronic files and 2) electronically submit assignments to the service. Assignments are compared automatically with a large database of journal articles, web articles, and previously submitted papers. The instructor receives a report showing exactly if or how a student’s paper was plagiarized. For more information, go to learn.usf.edu. Students with Disabilities: Please notify your instructor during the first week of class if you have a learning disability or require special assistance with this course. Confidential personal and learning assistance counseling are made available to students through the Division of Student Affairs.