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Time to go to online
in Russia
The growth of Internet penetration in Russia
What will you get joining Russian
E-commerce Market?
The monthly number of Internet users, Mln.
120,0
100,0
80,0
60,0
• More than a third (45+%) of Russian citizens (65% of adult
people) are Internet users at the moment. It’s almost
70 mln people. The growth of penetration will stay high in
2014-17.
• More than a half of these people have at least 1 online
shopping experience.
• Russia stands at the first place in Europe by the number
of Internet users.
• Russia is the fastest growing country in Europe in case
of on-line.
40,0
24,8
30,0
34,9
2008
2009
43,3
52,9
59,5
73,8
66,9
79,9
the key triggers of sales in the nearest future.
89,7
93,3
96,3
98,6
2016
2017
2018
2019
2020
20,0
-
2007
2010
2011
2012
2013
2014
2015
The Annual Internet Penetration in Russia, %
100%
80%
80%
72%
60%
40%
20%
0%
54%
22%
2007
2008
2009
2010
2011
Russia without Moscow, %
2012
2013
2014
Moscow, %
The annual growth of Internet users, Mln.
73,8
80
60
59,5
64,4
68,4
59,9
51,5
36,9
40
Looking at Russian E-Commerce in 2013 every offline
re¬tailer should consider this important channel as one of
85,2
46,4
20
0
Russia
Germany
2012
2014
UK
France
Source: RBK
Purchasing power in Russia in 2013 is 33 million online customers
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The development of e-commerce in Russia
• The market has doubled during the last 3 years and it’s
expected to reach 25 billion Euro in 2015
• Currently an annual turnover is 13 billion Euro
• Apparel and footwear is almost 15% of this sum 1.8 billion Euro
• The market of e-commerce is the fastest growing segment in Russia. It develops 10 times faster than offline
market. Nowadays the growth is 25% per year and it will
continue to grow for the next few years
The volume of e-commerce in Russia, Bln. Euro
1200
1000
800
600
400
200
0
5
6.9
2009
2010
12.2
15.2
2012
2013
9.6
2011
2014
2015
% Growth (2011-2012)
200%
150%
150%
100%
100%
50%
0%
• The “Apparel and Footwear” segment increased by
150% for the previous year. This is the fastest growth
across all segments of Russian e-commerce
• “Apparel and Footwear“ segment is ranked the second
(in terms of volume and growth) of all segments in ecommerce after “Digital Devices“ at the moment
24.9
18.8
37%
6%
Digital
devices
Apparel,
shoes
Home devices Goods for
children
70%
Cosmetics
57%
35%
30%
Food
Goods for
Cars
Goods for
Sport
0,3 0,4
0,2 0,23
0,14 0,21
Food
Goods for
Cars
Goods for
Sport
% of growth (2011-2012)
Segments of e-commerce in Russia, Bln. Euro
80
1,6 1,7
1,2
60
40
0,5
20
-
Digital
devices
Apparel,
shoes
0,55
0,7
Home devices
• We assume “Apparel and Footwear“ segment to become
#1 in e-commerce in 2014-2015.
0,2
0,6
Goods for
children
2011
0,2
0,5
Cosmetics
2012
Source: RBK
Right now it is the best time to go on-line in Russia!
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Our Investors
We have raised € 83 million investments lifetime
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KupiVIP E-Commerce Services
Who We Are?
KupiVIP E-Commerce Services is a leading innovative company at Russian market.
We are the biggest player in the segment of Full Cycle E-Commerce Outsourcing
We are the part of KupiVIP holding – one of the biggest online players in Russia
What We Do?
KupiVIP ECS provides smart solutions in creation and maintenance of e-stores,
from website development to parcels delivery. All our services are in-house:
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Contemporary online marketing services
Powerful and scalable in-house IT platform (Website and ERP)
Professional photo production
Call-center 24x7
B2C warehouse operations
Russian and CIS logistics
• Deep Analytics and Data Mining
• Best-in-class Business Management
We know everything about Fashion, we know everything about E-Commerce
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KupiVIP.ru Holding
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SHOPPING
CLUBS
Discount private sales
websites
E-COMMERCE
SERVICES
Service platform
for international
e-Commerce for brands
& retailers
15 million members
25 000 new registrations every week
70% repeat buying rate
10 orders per customer lifetime
Premium & upper premium fashion segment
#1 in Russia with 70% + market share among
private sales websites
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≈ 3 000 brand partners
15 supported Full-Cycle e-shops
500 events/month
1200 employees
Offices in 5 countries
Revenue: € 200 + MLN EUR/year/2012
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Our Portfolio
www.karenmillen.ru
Launch date: 01 October 2013
www.oasis-online.ru
Launch date: 01 April 2014
www.motivi.ru
Launch date: 01 October 2013
www.tom-tailor-online.ru
Launch date: 02 May 2012
www.mexx.ru
Launch date: 16 April 2012
www.mir.nintendo.ru
Launch date: 18 Jan 2013
www.carlopazolini.com
Launch date: 01 April 2014
www.shop.the-alba.com
Launch date: 29 Nov 2012
www.shop.snq.ru
Launch date: 28 Nov 2012
And more. Overall 15 Partners
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Our Portfolio
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Our Wins
• We opened Full-Cycle E-Com Outsourcing business for Russia
• 15 e-shops launched in 36 months of activity
We are #1 in case of volumes
in this segment and plan to
stay the biggest
Average monthly turnover
in 2013 is 3 Million Euro
More than 1 Million delivered orders for partners’
online shops
Become successful in Russian E-Commerce with Player #1!
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IT Solutions
IT Solutions
• Development website from scratch using our or your design. Replica of your European e-store.
• Integration with your Website and any ERP (SAP, Axapta, Navision, 1C, any in-house platform)
• Mobile application for all main platforms (iPhone and Android), as well as Mobile website
Fast launch
24/7/365 IT support
of all critical services
Maximum business
flexibility
High availability
of IT services
Continious development
of e-commerce
platform functionality
Security
tested
All contemporary IT trends specially for You
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Warehouse
Warehouse operations and storage.
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All B2C standards.
Best-in-class dedicated E-Commerce processes
20 000 sq. m. warehouse’s storage area.
Delivery of orders in 24 hours in Moscow
Closed secure zones with cameras and guards.
Quality Assurance and Return Management
Integration with all Federals Courier Services
Branded packaging
400 employees
Fulfillment as it should be.
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Delivery
KupiVIP E-Commerce Services courier
service in Moscow and Saint Petersburg
Exclusive network of local agents
in Russia
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160 VW Caddy Branded Cars
More than 8000 delivered orders per day
Free try-ons
Ability of Partial Cancellation
Ability to order a courier for return
More than 70 cities
More than 1000 satellites
Covering 90% of Russia
Cheaper than most of competitors.
More Effective than most of competitors.
The highest (80) % of delivered orders.
• Door-to-Door courier delivery service
1. Integration with all major Federal Networks
2. Delivery to Kazakhstan and Belorussia
3. 30 Pick Up points all over Russia
All courier services accept Cash-On-Delivery, in
Moscow you can pay by credit card when order is
delivered.
The best solution in complicated Russian logistic
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Customer Service
Call-Center
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Available
24h/7d per week
400 employees
Dedicated team for your project
2 locations (Moscow, Smolensk)
360* customer support
Inbound and outbound calls
Order by phone
Individual phone number for each project
Free 8 800 regional number
Telemarketing
Professional Complaints Service
On-line chat and e-mail ticketing system
First contact with
the client in 10 minutes
We Care About Your Customers
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Photo Production
• 16 photo studios
• 24 hours production
• Full cycle content creation (photo, texts, postproduction, shop-management)
• 3D Photo production
• Own Model Agency. Latest update - 6 models
signed contracts at NY Fashion Week 2013
• 25 000 photos/day
• Virtual Fitting Room
Better Look – Better Sales
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Marketing
Online Marketing
Services
Media-plan creation
and execution
Context ads
(Yandex, Google)
Affiliate programs
and Re-targeting
E-Mail
marketing
SMS
& Mobile marketing
SEO
CRM & Database
management
PR & Copywriting
We will drive your online business.
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Ways of Interaction
or you can choose any of these services separately
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Your Participation
All you need for operating your
online shop is just:
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The widest possible assortment
A dedicated E-Commerce Manager from your side.
Budget for online marketing
Full integration with your Brand, very close work
with offline stores
All other work will be done by us!
It’s a great chance to have one more important and
effective channel for online sales.
Time to go to online in Russia
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Business Management
• Experience of 15th launched projects and the biggest shopping club in Russia
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The best project managers in Russian e-com are yours now.
We are not simply outsourcers. Our aim – is to make your project profitable.
We are partners and are ready to share some your risks.
Our target is not to MAINTAIN e-store, but to devolop it continuously.
Working with us you’ll receive not only services, but also professional consulting.
We care about your PnL and margin, working together with your managers.
Vladimir Kholiazikov
CEO KupiVIP.ru Holding
Miroslav Zubachevsky
Managing Director KupiVIP ECS
Oskar Hartmann
President KupiVIP.ru Holding
Vitaliy Popkov
Deputy MD KupiVIP ECS
Dmitriy Kholomtsev
Deputy MD KupiVIP ECS
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Contacts
Miroslav Zubachevsky
Managing Director at KupiVIP E-Commerce Services
+7 926 206 55 63
[email protected]
Maxim Danilov
Head Of Sales at KupiVIP E-Commerce Services
+7 926 012 15 03
[email protected]
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