Moscow – Vladivostok Race across Russia “The Trans-Siberian Extreme” 22.7. - 4.8. 2014 www.ra-ru.com Moscow – Vladivostok 24h Non-Stop – Bicycle Race against the time 2 bikers – one is always on the road Start: 22nd July 2014 – Red Square, Moscow www.ra-ru.com Moscow - Vladivostok RARU 2014 – a new challenge After the successful project RARU 2013, when 4 Austrian bikers drove the 9208 km non-stop from Moscow Red Square to Vladivostok to the FEFU University on Russky Island in 13 days 2 hours and 59 minutes, we want to take this year the next challenge. RARU 2014 is a World Record Project, a race against the time, non-stop, 24 hours per day. In RARU 2014 only 2 bikers, one Austrian and one Russian Triathlete in a team will manage the 9200 km, one of the 2 athletes will be on the bicycle, each of them 12 hours per day. www.ra-ru.com Race across Russia 2014 Moscow - Vladivostok A Cooperation between Austria and Russia www.ra-ru.com Race across Russia 2014 Moscow - Vladivostok The two Triathletes Andreas Fuchs www.ra-ru.com Anatoly Nesterov Race across Russia 2014 Moscow - Vladivostok Route The route leads from Moscow to Yaroslavl, Perm, Ekaterinburg, Omsk, Novosibirsk, Krasnoyarsk, Irkutsk, Ulan-Ude, Chabarovsk, always along the Trans-Siberian Railway to Vladivostok, which is more than 9.200 km, 75.000 meters accumulated altitude and 7 time zones. www.ra-ru.com Race across Russia 2014 Moscow - Vladivostok The cars Volkswagen Commercial Vehicles provides for project “Race across Russia” 2014 four Volkswagen Multivan 2.0 TDI with automatic transmission. All vehicles are additionally equipped with luggage boxes on the roof. Two of the four vehicles are equipped with the «Good Night» package, allowing the 3 seater rear row seat easily turn into a cozy bedroom. These two vehicles are additionally equipped with mountings for transporting bicycles on the back door. For photo and video-team the Volkswagen Crafter mediatrak is provided, equipped with everything you need, a platform for photographers and cameramen, additional heater, professional lighting equipment, a special area with a table and additional equipment for electrical power supply on board. www.ra-ru.com Race across Russia 2014 Москва - Владивосток www.ra-ru.com Race across Russia 2014 Moscow - Vladivostok Media and PR activities • PR work in print media, Internet an social media – before, during and after the race • Press conferences: 1st PRC April 3rd in Hotel Nikol´skaya Kempinski, 2nd in June, 3rd the day before the race on July 23rd, the 4th after the race • Local PR work during the race: Perm, Ekaterinburg, Novosibirsk, Krasnoyarsk, Irkutsk, Chabarovsk and Vladivostok in partnership with Volkswagen and the Russian Triathlon Federation • PR support by local and regional politics www.ra-ru.com Race across Russia 2014 Moscow - Vladivostok Media and PR activities • Facebook Fan-Page – 2013 over 200.000 reached https://www.facebook.com/www.raceacrossrussia.ru • TV and Radio with permanent news • Media work will concentrate on Russia and on international level especially in Austria and Germany • Documentary photo book after the race • Homepage www.ra-ru.com and www.raceacrossrussia.ru in 3 languages www.ra-ru.com Race across Russia 2014 Successful media work 2013-2014 • TV reports in Russia and Austria – national and regional • Permanent reports on NTV Plus by Vasily Salovyov, who was part of the RARU 2013 team • Reports in Austrian TV, ORF, Servus TV and Puls 4 • 20.000 downloads of RARU APP from Apple store and Google play • Facebook reach of more than 200.000 • Interview in the Prime Time of Russia Today • 90 minutes documentary film by CCC Film • 15 minutes documentary film by NTV Plus www.ra-ru.com Race across Russia Successful media work At the occasion of the Olympic Games in Sochi President Vladimir Putin visited the Austria House to congratulate Austria for the first gold medal. RARU manager Paul Bruck presented a RARU book to the president. Mr. Putin signed a book as memory. The book signing was in all media and on TV! See Kremlin news: http://news.kremlin.ru/news/20192 http://tvzvezda.ru/news/sport/content/201402100107-15he.htm www.ra-ru.com Race across Russia Sponsors 2013 www.ra-ru.com Race across Russia Sponsors 2014 www.ra-ru.com Race across Russia Project Management & Organization CONTACT mail: [email protected] Bruck Consult 1010 Vienna, Boesendorferstrasse 1 DI Katharina Bruck IP-Tel.: +43 720 010 331 Mobile: +43 676 83088 105 Mail: [email protected] www.bruckconsult.com OOO Most Management 127055 Moscow, Institutsky per 2 DI Paul Bruck, MBA Tel.: +7 495 646 60 61 IP-Tel: +43 720 010 330 Mobile: +7 916 579 32 89 Mail: [email protected] or [email protected] www.bruckconsult.com www.ra-ru.com www.raceacrossrussia.ru www.raceacrossrussia.at Triathlon Federation Russia 19992, Moscow, Lushnetskaya nab. 8, office 205, 207 Tel./Fax: +7 495 771-76-29 Mail: [email protected] Homepage: www.ftr.org.ru www.ra-ru.com
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