BRINGING THE BEST OF NEW YORK TO THE BEST OF NEW YORK GOTHAM magazine is the premiere glossy publication chronicling the upscale New York City lifestyle. It features sophisticated, fashion-forward content providing a peek inside the exclusive world of high society and revealing the best the city has to offer. Covering fashion, philanthropy, arts, culture, real estate, cuisine, celebrity, entertainment, and beauty, GOTHAM magazine knows the pulse of Manhattan. DISTRIBUTION/READERSHIP Eight times a year, 65,000 copies of GOTHAM (Audited by AAM, formerly ABC) are printed and distributed*, throughout New York City, targeting residents and visitors. Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Gotham is the ONLY magazine guaranteed to reach the sophisticated and affluent audience in New York City. HIGH PROFILE EVENTS AND PHILANTHROPIC DATABASES PREMIER IN-FLIGHT/IN-CAR PLACEMENT 2% 2% 29% 37% TARGETED RETAILERS, RESTAURANTS, AND SPAS EXCLUSIVE ESTATE/HOME DELIVERY 30% *Distribution subject to change based on strategic oppor- IN-ROOM HOTEL/RESORT PLACEMENT tunities, reader and market needs HOUSEHOLD INCOME $200K+ 99% Cultural/ Entertainment $250K+ 60% Went to a music or dance performance 77% Went to a museum 56% FEMALE MALE 51% AVERAGE AGE 50.1 49% LIQUID ASSETS 750K+ 99% $1MM+ 88% $2MM+ 59% Dine out one or more times per week 65% Attend live theater 47% Attend an art gallery 34% Finance Gotham Reader Spending on Goods and Services 122% more likely** to drive a prestige luxury or prestige sporty vehicle 87% more likely to shop at luxury retailers Purchase fine jewelry 54% Made home improvements 31% Purchased a watch 23% more likely to be willing to pay more for high quality hotel accomodations 17% more likely to be asked for purchasing advise by others 32% Actively invest in stocks/ bonds/mutual funds 41% more likely to use a personal money manager 59% Plan to buy a vacation/ second home 12% Travel 115% more likely to have flown abroad in first class, past three years Plan to travel abroad 62% more likely to have made three+ personal trips via airplane 89% Niche Media’s distribution model is designed to ensure we reach the most affluent and active consumers in each of our markets. We invest significantly in independent primary research as well as secondary data from multiple research providers. Statistical information gathered from Claritas, part of the Nielsen Company, a world-leading demographic research information and media company. Claritas ensures access to consumers with household incomes in excess of $200,000 and liquid assets of more than $750,000. Demographic information is based on the direct mail program. **Propensity of Gotham readers to engage in a given behavior as compared to the rest of the New York DMA. Where you can find us... Astor Wine & Spirits Fred’s at Barneys New York Oscar De La Renta Atlantic Aviation Frederic Fekkai Palm Audi of Manhattan Gucci Ralph Lauren Balthazar Herve Leger Reebok Sports Club BCBG Hotel Gansevoort Regency Restaurant Bice Hugo Boss Saks Fifth Ave BMW of Manhattan Intermix Sam Brocato Salon Bobby Van’s Italian Wine Merchants Scoop Botega Venetta John Barrett Salon Serafina Bric’s Juicy Couture Soho Sanctuary Bumble & Bumble Kimara Ahnert Spice Market Calypso Krizia St. Regis Cartier L’Express Stella McCartney Catherine Malandrino La Perla STK Chanel Le Cirque Stuart Weitzman Cipriani Restaurant Group Lincoln Center Susan Ciminelli Day Spa Coach Lord & Taylor The Bryant Park Hotel Da Silvano Louis Vuitton The Core Club David Barton Gym Manhattan Automobile Company The Lowell David Yurman Marina Rinaldi The Mercer Dennis Basso MCF Rare Wine The Sports Center at Chelsea Piers Di Modolo Mercedes-Benz of Manhattan Theory Diane von Furstenburg Michaels Restaurant Tribeca Grand Hotel Dos Caminos Milos Tribeca Grill Dream New York Missoni Tribeca Health and Fitness Drybar Montmartre Trump Soho Dylan Prime Moschino Union Square Wine Elie Tahari Nellos Victor Hugo Equinox Nicole Miller Waldorf Astoria Escada Nobu Restaurant Group Warren Tricomi Eva Scrivo Salon NY Health and Raquet Wempe Fairway Oak and Steel Whole Foods Market FC Chocolate Bar Oasis Day Spa Fendi On the Ave Hotel Four Seasons Grill Oscar Blandi • Distribution subject to change based on strategic opportunities, reader and market needs Calendar ISSUE SPACE RESERVATION MATERIALS AVAILABLE 1 WINTER December 9, 2013 December 16, 2013 January 20, 2014 2 SPRING (SPRING FASHION) January 13, 2014 January 20, 2014 February 24, 2014 3 MAY/JUNE March 14, 2014 March 21, 2014 April 25, 2014 4 SUMMER May 16, 2014 May 23, 2014 June 27, 2014 5 SEPTEMBER (FALL FASHION) July 7, 2014 July 14, 2014 August 18, 2014 6 OCTOBER (MENS) August 19, 2014 August 26, 2014 September 30, 2014 7 NOVEMBER September 19, 2014 September 26, 2014 October 31, 2014 8 DECEMBER/JANUARY October 20, 2014 October 27, 2014 December 1, 2014 Rates PRINTED AND DISTRIBUTED: 65,000 AAM-AUDITED AD SIZE FULL SPREAD HALF PAGE QUARTER PAGE COVER 2/PAGE 1 COVER 3 COVER 4 1X $21,425 $40,790 $12,875 $8,550 $47,900 $25,000 $37,450 3X $19,290 $36,710 $11,590 $7,695 6X $17,360 $33,040 $10,430 $6,930 8X $15,620 $29,735 $9,395 $6,235 • All rates are net • Premium positions +25% • Calendar, availability, and rates subject to change based on strategic opportunities, reader and market needs FOR MORE INFORMATION, contact Katherine Nicholls, Publisher, at [email protected] or 646-839-1687 or your local Gotham representative. 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