ADVANTAGE ADIRONDACKS Advancing Economic Opportunities Across the Adirondack Park DECEMBER 2014 A Project of the Adirondack Partnership www.adirondackstrategies.com [email protected] FOCUS OF ADVANTAGE ADIRONDACKS Outline a strategy that views environmental and economic sustainability as mutually dependent and reinforcing; Build on recent local and regional planning initiatives; Inform and advance REDC strategies; Drive for implementation with a tactical, practical and achievable strategy. WORKSHOP OUTCOMES Focus on leadership and capacity Leave the conference with action teams; Offer the strategy as guiding work to steer direction; Not a blueprint which needs to be followed to the letter in order to work; Focus on which tasks are important, where a difference can be made. GOOD NEWS FOR THE PARK PEOPLE-AND-PLACE BASED ECONOMY Accepts current rural realities: communities reinventing themselves to compensate for changing markets; Relies less on land development, large labor pools, the sheer number of jobs created and products marketed; GOOD NEWS FOR THE PARK PEOPLE-AND-PLACE BASED ECONOMY Relies more on corporate, community and individual wealth, wage growth and product value; Overcoming current deficiencies in broadband and cellular service is a bottom-line requirement. STABILIZE THEN REVITALIZE The strategy recognizes that rural communities nationwide are compensating for changing markets and demographics including: Aging of the population; Decline in year-round population; Decline in young families (and young workforce;) Some Park communities need to stabilize before they can revitalize. COLLABORATION Collaboration is the “Silver Bullet” Across the country and around the world places are reinventing themselves to think regionally and act locally through evolving strategic collaborations. Programs like Common Ground and others establish the Park as a model of success and provide a springboard for action. NEW ECONOMY REQUIRES NEW MINDSET Place matters more than location. Corporate image is important; Place based amenities like scenic beauty, environmental quality and healthy lifestyle are draws for business and workforce; BUT lack of reliable broadband and cellular coverage, hamlet vacancy, and quality workforce housing are issues. NEW MINDSET Innovation is critical. Creating an environment where small businesses can envision new ideas is critical; Commercialize products and add-value; Build on infrastructure like Innovation Hot Spot. NEW MINDSET Bigger is not necessarily better. Focus on value of growth rather than scale; Also distributed workforce and telework; Expansion often through consolidation rather than new business starts; Workforce can live wherever they want as long as they can connect. NEW MINDSET Talent drives decisions. Attracting and retaining talent is critical; Partnerships with educational partners to promote “brain gain;” Stimulating a culture of lifelong learning and the Park’s longstanding entrepreneurial spirit. MILLLENNIALS MATTER Millennials or “Generation Y” make up 80 million U.S. residents born between 1980 and 2000; Biggest potential target for year-round residents and new visitors; Seek a simpler life in small amenityrich communities. They are: environmentally aware; civic minded; 100% “connected;” health conscious; and consumers of “green” and locally sourced and sustainably produced food and products. NEW ECONOMIC MEASURES Wage and payroll growth; Increased business revenues; Health and wellness statistics; Alternate energy consumption; Educational attainment; Real estate values for year round properties; Level of private capital investment and leverage; Availability of cultural and recreational assets; and Increasing school enrollment. GOALS Goal One: Inspire a culture of entrepreneurship with a globally competitive workforce and rich business base. Higher education partnerships; Leadership Adirondacks; Job satisfaction strategy; Adult education; Entrepreneurship K-12+; Path for new entrepreneurs; “Brain gain” student retention; Park-wide small business support; Teleworking; LEND local. GOAL ONE BREAKOUT Facilitator: Jim Herman Session Topic: Develop a Park-wide Adirondack Small and Microenterprise Business Program. Parkwide training, technical assistance and support program; Component for targeted audiences; Succeeding in the Park; Small business succession planning. Small business mentoring; Adirondack Teleworks Project; Attract environmentally aware businesses; County economic development capacity. Goal Two: Promote a sustainable and connected rural life and quality infrastructure. Community attachment; Broadband completion Parkwide; Community capacity building; Affordable housing; Accessible health care; Revitalized hamlets; First responder incentives; Resilient infrastructure; Adequate water and wastewater; Brownfield redevelopment. GOAL TWO BREAKOUT Facilitator: Cali Brooks Session Topic: Energize efforts Park-wide to restore hamlets as the heart of community life and centers for economic activity. Inventory hamlet resources; Invest heavily in hamlets, including Adirondack Hamlet Design Guidelines; Aging residents’ and visitors’ needs. GOAL TWO BREAKOUT Facilitator: Jackie Hakes Session Topic: Expand access to water and wastewater (especially in designated hamlets) maintain and improve local roads, bridges, stormwater and other facilities to the highest possible standard for a rural region. Pilot affordable alternate wastewater treatment systems; Invest in local infrastructure; Retrofit “complete streets;” Support NYS DOT Corridor Assessments; Allow expansion or increased density in designated hamlets. Goal Three: Reinvent traditional industry in forest products, natural resources and agriculture. Build local mentality/incentives – ADK Green Building Fund; Grow local mentality/incentives – Made in the Adirondacks Tax Credit; Wood pulp/pellet commercialization/NYS rebates; Forest product small business; Scale up small farms; Promote value added products; Support local/regional land planning. GOAL THREE BREAKOUT Facilitator: Ross Whaley Session Topic: Advance commercialization and use of alternate energy sources, especially biofuel and specifically wood pellet/chip boilers for residential and commercial heating sources. Rebates for wood pellet boilers; Model Neighborhood Demonstration Project; Market demand for chips, wood pellets, and boilers; Solar and small hydro-electric energy. Goal Four: Advance the Park as a world class destination. Anticipate growth in “millennial” visitors and “geotourists.” Implement Adirondack Trail Towns Initiative; Implement a tourism ambassador program; Upgrade and diversify lodging Enhance world class sports recreation facilities; Expand ADK recreation portal; Unify tourism marketing. GOAL FOUR BREAKOUT Facilitator: Jack Drury Session Topic: Energize support, finance and implement an Adirondack Trail Towns Initiative. Plan framework for Adirondack Trail Towns Initiative; Identify lead organization/partners and local organizational structure; Local amenity trail design and infrastructure; Trail Towns business certification; Regional marketing; Merchant Rewards Card. FEEDBACK FROM BREAKOUT GROUPS: What steps need to be accomplished immediately to jumpstart this strategy? What steps can be accomplished in the near term (1-3 years?) Can this strategy be replicated Park-wide? Are there good models to follow? What resources are needed to accomplish this strategy? Are they available? Are any obstacles anticipated? What are they? Who will lead this strategy through completion? NEXT STEPS Complement implementation strategy for ADVANTAGE ADIRONDACKS; Solicit final input; Complete Priority Project implementation; Do. Do. Do.; Report implementation plans for key initiatives at Local Governmental Day Conference; Integrate into REDC process for 2015. THANKS TO THE PROJECT ADVISORS Peter Aust Steve Bagetis Carol Calabrese Garry Douglas William Farber Kim Finnigan Kate Fish Mark Hall Carol Hart Alan Hipps Leslie Irwin James McKenna Sue Montgomery Corey Rob Riley Nick Rose Zoë Smith Brian Wells Evelyn Wood THANKS TO OUR FACILITATORS Cali Brooks Jim Herman Ross Whaley Jack Drury Jackie Hakes Alan Hipps THANKS TO OUR STATE PROGRAM MANAGERS Dylan Walrath, NYSDEC Andy Labruzzo, NYSDOS RIVER STREET PLANNING & DEVELOPMENT TEAM Margaret Irwin & Monica Ryan – River Street Planning Adele Connors – Adworkshop Jason Drebitko – ConsultEcon Bruce Hoch – DCG CorPlan Jackie Hakes – MJ Engineering Jeffrey Ciabatti – Toole Design PROJECT MANAGERS Emily Kilburn & Caroline Hotaling View ADVANTAGE Adirondacks www.adirondackstrategies.com Comment at the website or at: [email protected] A Project of the Adirondack Partnership
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