JULY 2014 Ad Expenditure Year-on-Year (€ million) +2.7% 677 695 -9% 136 GRAND TOTAL 124 NEWSPAPERS +3% -8% 22 20 191 MAGAZINES 2013 4% 197 91 TELEVISION 2014 3% 95 7.0 RADIO 7.2 CINEMA 3% 57 59 OUTDOOR 12% 172 193 INTERNET Media Inflation 2014 5% 0% 0% 2% 6% TELEVISION RADIO CINEMA OUTDOOR INTERNET -3% Source: ZenithOptimedia Ireland & Core Media, 2014 PRINT TELEVISION RTÉ enjoys record-breaking figures for FIFA 2014 world cup. Audiences in Ireland tuned into the 2014 FIFA World Cup in record numbers, across RTÉ Two television, RTÉ Player and RTÉ.ie. It marked the highest television audience for a World Cup Final since USA ‘94. On RTÉ Two television the 56 live games averaged 335,300 per match (+28% v 2010 world cup). The Final attracted an average of 857,000 viewers, up 13% on 2010 and peaked at 1,280,600 viewers. Engagement via online and mobile was at an all-time high with 2.5m streams in total across RTÉ Player and RTÉ.ie (+257% v 2010). One in three of these streams were on a mobile or tablet device. During the tournament the World Cup accounted for more than half of all views on RTÉ Player. Sky Media adds Investigation Discovery (ID) and Sky Sports 5 to its Irish channel portfolio. Investigation Discovery (ID), Sky’s mystery-and-suspense TV channel was added on July 1st while, Sports 5 will be added From August 12th. Sky Sports 5 is the new home of European football, dedicated to showing: La Liga, Eredivisie, Republic of Ireland, Northern Ireland, Scotland, Wales & European Qualifiers and the Champions League. Sky Media Ireland now represents a total of 33 channels with dedicated Irish advertising feeds including: Sky 1, Sky Atlantic, Dave, Universal, Sky Sports 1HD, Sky Sports News HD, Discovery, Sky News, MTV and Nickelodeon. TV3 announces more schedule changes including a new Documentary Unit and New Primetime Evening Show. TV3’s Midweek will be replaced to make way for a new Public Affairs Documentary Unit. Separately, a new primetime evening show will start broadcasting next January. The new show will feature TV3 news reporters and will be anchored by a new name, yet to be revealed by the channel. In another development, sister channel 3e’s news programme ‘FYI’ is to be replaced with 60 second news bulletins throughout the day. DIGITAL The most popular messaging service among Irish adults isn’t WhatsApp or Viber… According to the latest quarterly report from IPSOS MRBI Skype is still the most popular messaging service in Ireland with more than half of Irish adults (51%) owning an account. Viber is the second most popular messaging at 40%, having steadily grown over the past six months. Facebook Messenger saw the biggest fall by dropping from 39% to 34% between November to May, while WhatsApp saw its userbase increase from 22% to 30% within the same period. Snapchat continues to increase in usage with 21% of Irish adults using it, while Vine usage remains unchanged at just 4%. % Social Messaging Account Owners in Ireland May 2014 51% 40% 34% 30% 21% 17% 4% 1% Nearly 60pc of Irish population access video-on-demand services. Video-ondemand usage in Ireland has reached a tipping point, with consumption growing to almost 60pc of the population, according to a new survey by Behaviours & Attitudes. Overall video-on-demand (VOD) usage, which includes various TV players as well as services like Netflix, has increased 13pc in the last three months and by more than onethird in the last 12 months. The survey places the RTE Player as the #1 VOD service in Ireland with over 46m streams in 2013. Usage of the RTÉ Player has increased by 18pc in the same period, with 1.3m adults having used the service. The survey shows that the majority of users of RTÉ Player are aged under 50 years, with 59pc of its audience aged 25-49. OUTDOOR Dublin city could be set for a make over if plans to put up billboards which double as seats, get the go ahead. Cities in Europe already have billboards with curled up bottoms that are used for public seating. The out-of-home (ooh) advertising market continues its year–on–year growth The 10% YOY growth has been driven by the European and local elections and the World cup. The top ten advertisers for the first half of the year have changed considerably since H1 2013. Mondeléz, owner of Cadbury and Kraft, are the biggest-spending ooh advertiser for the first half of this year, pushing Unilever into second place RADIO Independent Radio Celebrates its 25th Anniversary. The Irish independent radio sector celebrated its 25th anniversary this week after Dublin's FM104 became the first independent radio station to go live on July 24th 1989. Today more than 1,500 people are employed in 34 independent radio stations. 70% of the Irish population, 2.5 million people, tune into independent radio on a daily basis. To celebrate the IBI (Independent broadcasters of Ireland) have launched www.independentradio25years.ie, which charts the history and achievements of independent stations across Ireland over the last 25 years. JULY 2014 CINEMA Wide Eye Media confirms that cinema admissions reached 4.9m for the period January to April 2014, that’s a 1.5% year on year increase. Admissions for April alone are up 20% year on year (1.16m). Per capita admission in Ireland are now at 3.4 visits per year, the highest in the European Union. The Lego Movie, The Wolf of Wall Street and Mrs Browns Boys are the top three grossing films year to date. The growth in cinema screens is continuing with the opening of the Drogheda Arc on the 6th of July and the Odeon Charlestown at the end of September. Wide Eye Media are also launching new digital cinepods in high footfall locations to offer advertisers more engagement with audiences. 35 units will be available to advertisers over 13 sites from August. OTHER NEWS The proposed broadcasting charge set for deferral. The Government’s proposed household broadcasting charge, a replacement for the television licence fee, is unlikely to be introduced next January as originally planned. The charge will apply to all households regardless of whether they possess a television or not. The change from a TV license fee to a household broadcast charge has prompted a debate on where the . funds should be invested with both the Independent Broadcasters of Ireland (IBI) & publishers Landmark Media calling on government to share the funds with all media outlets who fulfil a public service. This would put an end to RTE’s ownership of the funds, which would almost certainly impact on RTE’s investment in indigenous programming. 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