FOR IMMEDIATE RELEASE ANNUAL ‘LA POUTINE WEEK’ IS BACK TO HEAT THINGS UP! In Montreal, Quebec City, Toronto, Ottawa, Sherbrooke and New York Montreal, QC January, 2015 – La Poutine Week is back again for its delicious 3rd instalment! It’s bigger than ever before with participating restaurants putting forth their best poutines in Montreal, Quebec City, Toronto, Ottawa, Sherbrooke and even New York City! Between February 1st to 7th each restaurant will be putting up their most unique and epic poutine for public consideration. La Poutine Week is a fun contest that invites restaurants in different cities to compete for the best poutine. Each participating restaurant must create a special poutine especially for La Poutine Week. Poutine lovers are encouraged to taste and then vote for these never-before-seen poutines on the website www.LaPoutineWeek.com. At the end of the week several poutine winners are announced, such as the Judges’ Choice, Most Popular, Healthiest and the “Imposter” (i.e. not a real poutine!). Created by local entrepreneurs (who also run Le Burger Week in September) Na’eem Adam and Thierry Rassam, La Poutine Week festival first made its successful debut in 2012 with 30 Montreal restaurants taking part. Other cities quickly jumped on board and now the mission is to get as many restaurants involved across Canada and abroad. “Our model encourages people to experience new places and visit different parts of the city. Our mission is to stimulate businesses in cities based on this fun, delicious and adventurous idea”, co-founder Adam explains. "Every participating restaurant has greatly benefited from our festival." In fact, restaurants have been known to run out of food and make record sales during La Poutine Week. “We are getting closer to our goal to grow this festival into the biggest and most fun food festival in the world. If you have poutine only once a year, it's the opportunity to try what's best out there”, says Rassam. Luckily for our waistlines, La Poutine Week will be crowning the top poutine ‘eaters’ with gym passes and positive health related prizes. Check out the website and the Facebook page for upcoming surprises and events. Media Contact: Na’eem Adam, co-founder [email protected] www.LaPoutineWeek.com #LaPoutineWeek / @LaPoutineWeek FOR IMMEDIATE RELEASE Co-Founders Thierry Rassam and Na’eem Adam (left to right) A delicious Poutine made up of fries, cheese curds and gravy
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