2015 forecast here - San Diego Convention Center

SAN DIEGO CONVENTION CENTER
2015 FORECAST
2o15 Projected benefits
Regional Impact
$1,014,700,000
DIRECT ATTENDEE SPENDING
$600,583,229
TAX REVENUES
$21,033,444
Hotel Room NighTs
685,907
Events
(66 conventions)
107
Visitsandiego.com
Record Medical Meeting
Attendance Expected in 2015
66 Conventions to Deliver $1 Billion in Regional Impact
In 2015, the San Diego Convention
Center Corporation is forecast to generate
significant benefits to the region with
another impressive year of city-wide,
corporate, community and private events.
The total regional impact from events held
in the center is expected to eclipse $1
billion, with $600 million in direct attendee
spending and total tax revenues exceeding
$21 million. The center currently has 107
scheduled events at the facility in 2015
with additional short-term events expected
to book in upcoming months. Of these
events, 66 are primary events and are
expected to attract over half a million outof-town attendees.
Convention and meetings
industry research predicts
moderate event attendance
growth in the coming year.
Sixteen medical meetings are forecast to
generate nearly $422 million in total regional
impact in 2015. A record-setting 161,379
people will attend medical meetings at the
center and will provide $8.6 million in tax
revenues for the San Diego region. Some
of the major medical shows convening at
our center in 2015 include The American
College of Cardiology, American Society
of Anesthesiologists, American Society of
Cataract & Refractive Surgery, American
Society for Microbiology and the American
Society of Nephrology.
Convention and meetings industry research
predicts moderate event attendance
growth in the coming year. According to
one recent study, meeting planners’ top
criteria when selecting a host city and
venue is convention center and exhibition
hall size and quality, along with hotel room
availability and capacity. San Diego remains
a top meeting and convention destination
because it offers a world-class facility
ATTENDANCE
(Primary attendees 544,o74)
849,950
MEDICAL events
16
JOBS
12,500
These numbers represent forecasted business in CY15
as of January 2015. Totals are expected to increase as
additional events are booked going forward.
surrounded by more than 11,000 highquality hotel rooms within the downtown
area. The Gaslamp Quarter provides
attendees a meeting destination that is
walkable and offers a wide assortment
of restaurants, nightlife and shops to visit
following their meetings. The convention
center’s close proximity to the San Diego
International Airport and wide assortment
of family-friendly attractions are also a draw
for many visitors considering attending an
event in San Diego.
SAN DIEGO CONVENTION CENTER CORPORATION FY14
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Regional Impact
Sixty-six conventions are forecast to generate $1 billion in regional impact. ComicCon International is once again our top economic generator and medical conventions
continue to bring significant benefits to the economy.
2015 Top 5 Economic Generators
Direct
Hotel
regional
attendee
tax
Room
EVENT
impact
spending revenues Nights attendance
San Diego Comic-con $135,9oo,ooo $8o,429,231 $2,768,o16 59,228 13o,ooo
Realtors Conference $57,4oo,ooo $33,962,5oo $1,168,838 35,299 19,ooo
& expo
EsrI
$5o,5oo,ooo $29,884,355 $1,o28,488 26,589 14,5oo
Cisco Live
$49,1oo,ooo $29,o63,52o $1,243,286 42,288 18,ooo
Anesthesiology 2o15 /
Amer Soc of
$45,3oo,ooo $26,798,56o $922,287 27,812 16,ooo
Anesthesiologists
What is Total regional impact? Total regional impact is the total value of an event to the
local economy including direct and indirect spending.
HOW is Total regional Impact calculated? Total regional impact is calculated using an industry output factor multiplied by direct attendee spending.
Direct attendee spending is determined by multiplying the total number of event attendees by direct spending factor per attendee. The direct attendee spending
factor for conventions is based on average attendee length of stay of just less than four days. However, the figure varies depending on actual event duration and
attendee length of stay. Attendance projections are provided to the Corporation by the event planner or show manager.
How is total regional impact different from total economic impact? Beginning in 2015, the San Diego Convention Center Corporation has
started using a more conservative multiplier to estimate regional impact from events at the facility. The revised Economic and Fiscal Revenue Analysis of San Diego
Visitors conducted by CIC Research yielded an output multiplier of 1.69 in order to more accurately reflect the regional impact from direct attendee spending. The
new multiplier has also been adopted by the San Diego Tourism Authority allowing for a consistent approach across the visitor industry of San Diego.
Medical Meetings Summary
Medical meetings are estimated to generate $421 million in regional impact from 16
events in 2015.The medical meetings market is highly competitive as they typically
have larger budgets, perform well in economic downturns and their attendees often
times extend their stay to enjoy all the host city has to offer.
2015 Medical Conventions
EVENTS
Regional Impact
DIRECT ATTENDEE SPENDING*
16
$421,700,000
$249,618,277
TAX REVENUE
Hotel Room Nights
ATTENDANCE*
$8,590,751
269,991
151,379
medical meetings
account for six
of the top ten
meetings
SAN DIEGO CONVENTION CENTER CORPORATION FY14
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Direct Attendee
Spending
One of the major benefits the
convention center brings to San Diego
is out-of-town visitors who spend
significant sums for accommodations,
dining, entertainment, shopping and
other needs. Event organizers also
spend money for products and services
to organize and produce their events.
More than $600 million is forecast to be
spent in 2015, creating a positive cycle
of economic activity for local San Diego
businesses.
2015 Breakdown of spending factors
Attendees
meals/beverages
Retail Shopping
Lodging
$209,753,822
$73,608,997
Air transportation Local transportation
$46,050,332
$9,066,998
EVENT ORGANIZERS/Exhibitors
Exhibit costs
$165,269,929
admission
$42,108,994
$31,106,830
Auto rental
MISCELLANEOUS
$14,550,329
$9,066,998
$600,583,229
TOTAL
These results are based on information and research provided by Destination Marketing Association International and by San Diego based CIC Research, Inc.
Tax revenues
More than $21 million is expected to
be generated in 2015. Convention
attendees fuel hotel room tax and sales
tax revenues that in turn, help to reduce
the tax burden on local taxpayers. It
also helps the city to pay for services
like police and fire protection, libraries
and parks and beach and street
maintenance.
Tax revenues
help pay for
police and fire
protection
Attendance
Approximately 849,950 guests are forecast to
attend events in 2015. This includes 544,074
primary event attendees as well as 305,876 locals
who are secondary event attendees coming to the
Center for community, consumer and other San
Diego-based events. This year marks our highest
attendance figures since 2008 and current figures
are expected to increase as the year progresses.
JOBS
The direct spending associated with conventions
and meetings rolls into all areas of the local
economy and creates and ecosystem of jobs
in San Diego. There are approximately 12,500
jobs throughout the San Diego region directly
connected to, or indirectly supported by
conventions held in our facility.
HOTEL
ROOM NIGHTS
In 2015, the convention center is forecasting nearly
690,000 room nights to be utilized by convention
attendees as part of the contracted room blocks
arranged in advance by meeting planners. Industry
studies have suggested approximately 30-40% of
attendees stay at hotels not associated with the
contracted hotel room block. The method by
which the San Diego Convention Center calculates
hotel room night numbers, consistent with industry
practices, is based on estimates provided to us by
clients at the time of booking. This does not take
into account the amount of additional rooms that
are booked out of the contracted room nights.
SAN DIEGO CONVENTION CENTER CORPORATION FY14
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2015 ConventionS &
attendance by month
Below is a list of the 66 conventions
and trade shows expected to bring
544,074 attendees to primary events
in San Diego in the upcoming year. The
forecast is based on projections provided
by convention planners at the time of
booking. Consumer and community
events will also attract 305,876 local
and regional attendees. The convention
center continues to pursue additional
bookings throughout the year, so overall
numbers are expected to increase as
the year progresses.
TOTAL
66
Conventions
6
MAR
9
Apr
5
May
Jul
5
Aug
7
Oct
Nov
Dec
07/09/15 - 07/12/15
San Diego Comic-Con International
130,000
01/15/15 - 01/17/15
CAbi Spring 2015 Scoop
3,175
07/20/15 - 07/23/15
ESRI
14,500
01/20/15 - 01/22/15
Private Corporate & Incentive Event
4,000
07/26/15 - 07/28/15
RealWorld User Conference
1,600
01/24/15 - 01/28/15
The Society of Thoracic Surgeons 51st
Annual Meeting
5,000
07/27/15 - 07/29/15
HostingCon 2015
2,200
01/28/15 - 01/29/15
Firehouse World
4,000
08/03/15 -08/06/15
Private Corporate & Incentive Event
2,000
08/11/15 -08/13/15
SPIE Optics + Photonics
5,000
08/16/15 -08/18/15
Isagenix
4,000
08/25/15 -08/26/15
Navy Gold Coast
1,200
08/31/15 -09/03/15
International Desalination Association
World Congress 2015
1,500
FEBRUARY
AUGUST
02/02/15 - 02/03/15
Restaurant Facility Management
Association
1,000
02/03/15 - 02/05/15
Private Convention with Trade Show
4,500
02/10/15 - 02/12/15
West 2015
3,000
02/16/15 - 02/18/15
Energy Utility & Environment Conference 1,500
02/17/15 - 02/17/15
Private Convention with Trade Show
250
02/19/15 - 02/21/15
Ignite ‘15: National Association of
Secondary School Principals Annual
Conference
2,000
02/22/15 - 02/26/15
IPC APEX EXPO 2015
6,500
02/26/15 - 02/28/15
American Association of School
Administrators National Conference
2,700
03/03/15 - 03/04/15
Johnstone Supply Spring Sales Meeting
& Trade Show
1,000
09/10/15 - 09/12/15
U.S. Psychiatric and Mental Health
Congress
3,000
03/05/15 - 03/07/15
The Endocrine Society’s 97th Annual
Meeting & Expo
8,000
09/16/15 - 09/18/15
International Council of Shopping
Centers
5,000
03/14/15 - 03/16/15
American College Of Cardiology 64th
Annual Scientific Session & Expo
20,000
09/18/15 - 09/21/15
03/23/15 - 03/25/15
Society of Toxicology 54th Annual
Meeting
6,500
Interscience Conference on Antimicrobial
Agents and Chemotherapy & International 16,000
Congress of Chemotherapy Joint Meeting
APhA2015 - American Pharmacists
Association
09/27/15 - 09/30/15
7,500
Council of Supply Chain Management
Professionals
2,600
03/27/15 - 03/30/15
03/31/15 - 04/01/15
CASBO 2015 Annual Conference &
California School Business Expo
2,000
04/02/15 - 04/03/15
The National Indian Gaming Association
3,000
10/01/15 - 10/03/15
Private Convention with Trade Show
3,500
04/08/15 - 04/09/15
BD West
1,500
10/06/15 - 10/07/15
Private Convention with Trade Show
2,570
04/09/15 - 04/10/15
Academy of Managed Care Pharmacy 25th 3,000
Annual Meeting & Expo
10/7/15 - 10/11/15
Infectious Disease Week
8,000
10/13/15 - 10/15/15
Energy Storage North America Expo
1,100
04/09/15 - 04/11/15
Council For Exceptional Children Annual 4,000
Convention
10/18/15 - 10/20/15
Mortgage Bankers Association
3,000
04/15/15 - 04/17/15
RFID Journal LIVE!
2,500
15,000
2015 National Minority Supplier
Development Council Conference &
Business Opportunity Fair
3,000
04/18/15 - 04/21/15
American Society of Cataract and
Refractive Surgery Symposium & Congress
10/19/15 - 10/19/15
04/25/15 - 04/28/15
Pediatric Academic Societies Annual Meeting 8,379
10/25/15 - 10/28/15
American Society of Anesthesiologists
16,000
04/27/15 - 04/29/15
ERE Recruiting Conference Spring 2015
700
04/27/15 - 04/29/15
L-NGV2015 San Diego Conference &
Exhibition
2,000
05/02/15 - 05/06/15
International Trademark Association
137th Annual Meeting
7,000
11/03/15 - 11/07/15
American Society of Nephrology Kidney
Week 2015
11,000
05/11/15 - 05/13/15
Private Corporate & Incentive Event
3,000
11/13/15 - 11/16/15
2015 REALTORS® Conference & Expo
19,000
05/18/15 - 05/21/15
American Association of Critical-Care
Nurses
9,000
11/20/15 - 11/22/15
American Council on the Teaching of
Foreign Languages
5,000
05/27/15 - 05/29/15
American College of Sports Medicine
5,000
05/29/15 - 05/30/15
Rock ‘n’ Roll Marathon & Half Marathon
60,000
06/08/15 - 06/11/15
Cisco Live 2015
18,000
12/02/15 - 12/03/15
Private Convention with Trade Show
2,400
06/24/15 - 06/26/15
Pacific Coast Builders Conference
15,000
06/25/15 - 06/27/15
McKesson ideaShare
4,500
12/03/15 - 12/05/15
California School Boards Association
Annual education conference
4,500
06/30/15 - 07/02/15
American Society of Mechanical Engineers 1,500
Energy 2015
12/04/15 - 12/06/15
CVC West
3,000
12/07/15 - 12/10/15
Antibody Engineering
700
12/10/15 - 12/11/15
The Channel Company - Nexgen Cloud
Conference & Expo
2,000
12/13/15 - 12/15/15
American Society for Cell Biology
10,000
SEPTEMBER
October
November
JUNE
4
Sep
5,000
MAY
4
4
Jun
Private Convention with Trade Show
APRIL
8
FEB
JULY
01/11/15 - 01/12/15
MARCH
5
JAN
January
3
6
December
*Attendance projections are provided to the corporation by the event planner or show manager.
Medical meetings highlighted in this color.
SAN DIEGO CONVENTION CENTER CORPORATION FY14
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