PARTNERSHIP OPPORTUNITIES 2015

PARTNERSHIP OPPORTUNITIES 2015
www.rugbyontario.com
Contents
Contents
1.
2.
3.
4.
5.
6.
7.
The Rugby Landscape
Digital & Traditional Media
Rugby Community
Provincial Teams
Jersey Branding
Partnership Opportunities
Contact Information
2
1. The Rugby Landscape
1. The Rugby Landscape
Rugby Ontario, founded in 1949:
VISION:
Rugby Ontario’s leadership will continue to make rugby a sport of choice
throughout the province.
MISSION:
To promote, govern and develop rugby at all levels in a safe,
affordable and enjoyable environment.
VALUES:
• Integrity
• Respect
• Accountability
• Excellence
• Rugby for Life
4
1. The Rugby Landscape
High Participation Rates
•
30,000+ active players in the province
•
10,000+ Rugby Ontario Members
•
400+ high schools with rugby programs; this exceeds the rest of
Canada combined
•
25,000+ high school players (50% female participants)
province-wide; this exceeds the rest of Canada combined
•
Rugby is solidified as a mainstream sport in Ontario high schools
Rugby Ontario’s Elite Programs
(Men – Senior & Junior / Women – Senior & Junior)
•
•
500+ elite athletes
Flagship programs:
– Sr. Men – four consecutive Canadian Rugby
Championship titles
– Sr. Women – two National Women’s League titles in the
past three years
5
1. The Rugby Landscape
Rugby in Canada
•
•
80,000+ active players
•
Women’s National Team were Silver
•
Men’s and Women’s National Sevens Teams set to participate in 2015
Men’s National Team consistently ranked within the Top 18 of the World Rugby Rankings, qualified
for 2015 World Cup in England
in Toronto, 2016
•
•
Medalists at 2014 World Cup in France
Pan Am Games
Olympic Games in Brazil
Women’s National Sevens Team finished 3rd on the 2013-2014 IRB Women’s Sevens World Series
Men’s National Sevens Team finished 6th on the 2013-2014 IRB Sevens World Series
Rugby around the World
•
•
•
5 million+ active players in 117 countries
Rugby World Cup – 3rd largest sporting event in the world
Re-entry into 2016
Summer Olympics–Rugby Sevens
6
1. The Rugby Landscape
How Rugby Fans View Sponsors
7
2. Digital & Traditional Media
2. Digital Media - Website
Rugby Ontario Website
670,000+ Annual Views
41% Unique Views
RUGBY ONTARIO
WEBSITE ACTIVATIONS
Logo on Homepage Rotating Banner on
RugbyOntario.com
Logo on Partner Page
Video Message on Homepage
Content Marketing Opportunities
Partnership Press Releases
Logo on Sponsored Program/Event Page
9
2. Digital Media - Website
Rugby Ontario Website
Unique Views
Session Visits
Page Views
2012
79525
204946
576251
2013
111780
280787
652483
Rugby Canada Website
2014
124199
298211
666470
2,000,000+ Annual Views
31% Unique Views
WEBSITE GROWTH 2012-2014
ANNUAL % GROWTH
Unique
Views
Session
Visits
Pages
Views
RUGBY CANADA
WEBSITE ACTIVATIONS
2012-2013
41%
37%
13%
2013-2014
11%
6%
2%
Logo on Homepage Rotating Banner on
RugbyCanada.ca
10
2. Digital Media – Social Media
2000+ Followers
554,000 Annual Views
www.facebook.com/RugbyOntario
3500+ Followers
@RugbyOntario
1200+ Followers
@OntBluesRugby
RUGBY ONTARIO
SOCIAL MEDIA ACTIVATIONS
Facebook (RO)
Twitter (RO)
Twitter (OB)
Distribution of Partnership Press Releases
2012
1000
1000
0
2013
1500
2200
750
2014
2000
3300
1200
SOCIAL MEDIA GROWTH 2012-2014
Integration into Rugby Ontario Content
Logo Recognition
ANNUAL % GROWTH
Content Marketing Opportunities
Social Media Contests
Onsite Event Product/Service Sales Promotion
Photos Posted on Social Media with Logo
Integration
Facebook (RO)
Twitter (RO)
Twitter (OB)
2012-2013
33%
55%
N/A
2013-2014
25%
33%
64%
11
2. Digital Media – Newsletters
MATCHDAY PREVIEW
NEWSLETTER
SUMMARY
DISTRIBUTION
• Latest information on
the upcoming
weekend’s matchups
in top Rugby Ontario
League & Cup
Competitions.
• Each issue features
the Rugby Ontario
Photo of the Week, as
well as the top Rugby
Ontario headlines from
the past week.
• Weekly
• May to October
MATCHDAY RECAP
COACHING
REFEREE
• Latest information on
the past weekend’s
matchups in top Rugby
Ontario League & Cup
Competitions.
• Sent out at the
beginning of each
month, rugby coaches
and subscribers can
expect a one-stop shop
for all things coachingrelated: news, updates,
resources, coaching
videos, and a listing of
all upcoming coaching
courses across the
province.
• Sent out at the
beginning of each
month, rugby referees
and subscribers can
expect a one-stop shop
for all things refereerelated: news, updates,
resources, referee
videos, and a listing of
all upcoming referee
courses across the
province.
• Monthly
• January to December
• Monthly
• January to December
• Each issue features
the Rugby Ontario
Photo of the Week, as
well as the top Rugby
Ontario headlines from
the past week.
• Weekly
• May to October
TARGETED AGES
18-35
18-35
25-55
18-50
ANNUAL ISSUES
25
25
12
12
REACH PER
ISSUE
2,500
2,500
600
400
POTENTIAL
ANNUAL VIEWS
62,500
62,500
7,200
4,800
12
2. Traditional Media – Magazines
RUGBYca Magazine
•
Official Magazine of Rugby Canada
and the only Rugby specific magazine
in Canada.
•
Reaches the game’s affluent,
educated and dedicate fan base
through direct mail to households,
schools and clubs across Canada.
•
RUGBYca publishes three issues per
year – Summer, Fall and Winter.
•
Select Rugby Ontario Partnerships
receive three half-page ads per year
(one per issue).
100,000+
READERSHIP
PER ISSUE
13
2. Traditional Media – Television
Broadcasting Rugby Locally
•
Rugby Ontario’s partnership with local television
provider Rogers TV brings rugby to Ontarians
across multiple regions.
•
This partnership entails broadcasting ‘Rogers
Rugby Games of the Week’ from two Rugby
Ontario top-tier club games.
•
One-day broadcasting tape delay of ‘Rogers
Rugby Games of the Week’.
RUGBY ONTARIO
TELEVISION ACTIVATIONS
On-air mentions during ‘Rogers Rugby Games of the Week’
Logo recognition during ‘Rogers Rugby Games of the Week’ on-air mention
15 second ad during ‘Rogers Rugby Games of the Week’
14
3. Rugby Community
3. Rugby Community
Match Competitions
•
•
•
•
•
•
Rugby Ontario Men’s Cup Day
Rugby Ontario Junior Cup Day
Rugby Ontario OWL Sevens
Magnificent Sevens Festival
Ontario vs. BC Junior Test Series
Ontario High School Sevens
Championships
• Rugby Ontario Minor Festival Day
Non-Match Events
• Rugby Ontario Hall of Fame
Induction and Awards Dinner
• Rugby Ontario Golf Tournament
• Rookie Rugby School Festivals
• Rugby Ontario High Performance
Conference
Rookie Rugby
• In 2015, Rugby Ontario in
conjunction with Rugby Canada will
launch Rookie Rugby
• The program designed to increase
participation and grow the game at
a grass roots level amongst
schools and communities
16
3. Rugby Community
Match Competitions
MATCH COMPETITION
DATE
LOCATION
Rookie Rugby Festival
June
Barrhaven
Rookie Rugby Festival
June
Lindsay
Rookie Rugby Festival
June
London
Rookie Rugby Festival
June
Brantford
Rookie Rugby Festival
June
Toronto
July 18
Markham
Rugby Ontario Minor Festival Day
August 23
Markham
Rugby Ontario Men’s Cup Day
October 24
Markham
Rugby Ontario Junior Cup Day
August 30
Markham
Rugby Ontario OWL Sevens
October 17
Markham
October
Markham
July 23-26
Ottawa
Magnificent Sevens Festival
Ontario High School Sevens Championships
Ontario vs. BC Junior Test Series
17
3. Rugby Community
Match Competitions
RUGBY ONTARIO MATCH COMPETITION ACTIVATIONS
On-site Event Activation Space
Naming Sponsor for Rugby Ontario Match Competitions
On-site Event Product Sales
On-site Event Product Sales/Service Promotions
On-site Product Sampling/Demonstration
Full Page Ad in Event Programs
On-field Event Signage
On-field Contest/Promotion
Coupon Distribution
18
3. Rugby Community
Non-Match Events
NON-MATCH EVENT
DATE
LOCATION
Rugby Ontario Golf Tournament
June
TBD
Hall of Fame Induction & Awards Dinner
November
Toronto
Rugby Ontario High Performance Conference
November
Toronto
RUGBY ONTARIO
HALL OF FAME & AWARDS ACTIVATIONS
Awards Presenting Sponsorship
Logo & Company Name on Award
Sponsor Rep Presenting Award
Logo in Awards Program & Hall of Fame Program
Logos on Posters/Presentation at Venue
Logo Integrated Into Uploaded Photos on Website/Social Media
19
3. Rugby Community
Rookie Rugby
WHO IT WILL REACH
2015
Targeted Communities in Ontario
19
Year-End Festivals Participation
750
Ontario Clubs to Adopt Rookie Rugby
25
Ontario Club Program Participation
1,650
Ontario Schools to Adopt Rookie Rugby
50
Ontario School Program Participation
2,500
Total Kids Introduced to Rugby in 2015
4,900
ROOKIE RUGBY SUPPORTING SPONSORSHIP ACTIVATIONS
Brand Integration: Inclusion in Marketing Communications
Right to Promote Partnership
Rookie Rugby Kit Branding: Online Coaching Material
Web & Social Media: Logo on Rugby Canada and Rookie Rugby Websites, Logo Integration into Uploaded Articles and News
Match Day Rights: Ad & Inclusion in Rookie Rugby Program Advertising
On site Event Activation at Rugby Ontario Rookie Rugby School Festivals
RUGBYca Magazine: Advertising in each issue (three per year), Rookie Rugby Program Advertorial (Supporting)
20
4. Provincial Teams
4. Provincial Teams
Recent Successes
•
Senior Men – [2014] National Champions (fourth straight national title)
•
Senior Men – [2014] First Canadian Provincial team invited to play a Pro Rugby team
(Edinburgh Rugby, Scotland)
•
Senior Women – [2014] National Champions
•
Under-20 Women – [2013] National Champions
•
Under-19 Men – [2014] National Champions
•
Under-18 Men – [2013] National Champions
•
Under-18 Women – [2013]
National Champions
•
Under-16 Women – [2014]
National Champions
22
4. Provincial Teams
Men’s Provincial XVs Program
•
Senior Program (60 athletes)
– Competes in a National League against three other
Provincial/Regional teams
•
Under-19 Program (30 athletes)
– Competes in a National Championship against four other
Provincial/Regional teams
•
Under-18 Program (75 athletes)
– Train & competes in a summer long development program
with top athletes by invitation & attends National Camps
•
Regional Under-17 Program (75 athletes)
– Train & competes in a summer long development program
with top athletes by invitation & attends National Camps
•
Regional Under-15 Program (75 athletes)
– Four regional centres in Ontario; focus is on the athlete’s
skill development, inter-provincial play
23
4. Provincial Teams
Women’s Provincial XVs Program
•
Senior Program (30 athletes)
– Competes in a National Championship against other
Provincial teams
•
Under-20 Program (25 athletes)
– Competes in a National Championship against other
Provincial teams
•
Under-18 Program (30 athletes)
– Competes in a National Championship against other
Provincial teams
•
Regional Under-16 Program (60 athletes)
– Four regional centres in Ontario; focus is on the athlete’s skill
development, inter-provincial play
24
5. Jersey Branding
5. Jersey Branding
Provincial Player Jerseys
Total Jerseys Worn = 925
TEAM
SR Men
U19 Men
LOCATION
MATCHES
ATHLETES
TOTAL
JERSEYS
Calgary
2
25
50
Markham
1
25
25
Ottawa
1
25
25
Regina
4
25
100
Kingston
2
25
50
GTA
3
25
75
Ottawa
1
25
25
GTA
3
25
75
Kingston
2
25
50
GTA
3
25
75
Ottawa
1
25
25
GTA
3
25
75
Quebec
2
25
50
Kingston
2
25
50
GTA
3
25
75
Ottawa
1
25
25
GTA
3
25
75
U18 Men
U17 Men
U16 Men
U15 Men
SR Women
U18 Women
U16 Women
26
5. Jersey Branding
Provincial Player Jerseys
AVAILABILITY OF JERSEY BRANDING
MEN’S JERSEYS
LOCATION
SR
U19
Front of Jersey
U18
U17
WOMEN’S JERSEYS
U16
U15
SR
U18
U16
Only Available Through a Rugby Ontario Title Partnership
Back of Jersey - Top
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Back of Jersey - Bottom

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Sleeve - Right

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Sleeve - Left
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Tryout T-Shirt – Back
 All Team Branding Sold Together
Shorts – Leg – Front
 All Team Branding Sold Together
Training Top – Front
 All Team Branding Sold Together
FRONT
BACK
FRONT
BACK
27
5. Jersey Branding
Provincial Referee Jerseys
Number of Referee Jerseys
160
Number of Matches
1846
WHERE JERSEYS ARE WORN
Number of Weeks
21
Number of Matches Per Week
88
Referees Per Sr League Matches
3
Eastern Ontario
Sr League Matches
170
Niagara Region
Referee Jerseys for Sr League Matches
510
Number of OUA Matches
136
Number of OCAA Matches
134
Referee Per Match for all Other Matches
1
Referee Jerseys for all Other Matches
1676
Southwest Region
12%
19%
59%
9%
Greater Toronto Area
Total Number of Referee Jerseys Worn = 2456
28
6. Partnership Opportunities
6. Partnership Opportunities
Why Ontario Rugby?

Ability to Offer & Deliver Unique Customized Activations

Generate Traction and Stand Out in a Sport with
Comparatively Fewer Sponsors

Passionate, Committed, Receptive, Affluent and
Professional Community

Raise Awareness, Engage Consumers, Drive Revenues
Through our Events, Marketing & Advertising

63% Growth (6,300 to 10,000) in the Past 10 Years;
30
6. Partnership Opportunities
Why Ontario Rugby?
International Rugby Sponsors include:
31
6. Partnership Opportunities
Partnership Benefits Overview
CATEGORY
TITLE
PARTNER
PREMIER
PARTNER
EVENT
PARTNER
Long Term Association with Rugby Ontario

Category Exclusivity

Rugby Canada Selected Pre-Event Marketing Integration

Rugby Canada Selected Event Marketing Integration

Rugby Canada Selected Match Day Rights

Rugby Canada Tickets & Merchandise

Naming Sponsor for Rugby Ontario Match Competitions


Jersey Branding


Non-Match Event Sponsor (Awards, Hall of Fame, Golf)


Rugby Ontario Tickets & Merchandise

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Rugby Ontario Pre-Event Marketing Integration

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Rugby Ontario Event Marketing Integration
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Rugby Ontario Match Day Rights
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32
7. Contact Us
7. Contact Us
Contact
We encourage you to contact Matt Doherty, Manager of Partnerships
with any questions, comments, or suggestions.
Address:
3 Concorde Gate Suite 307
Toronto ON Canada M3C 3N7
Phone:
416 426-7153 (Direct)
Email:
[email protected]
facebook.com/rugbyontario
twitter.com/rugbyontario
www.rugbyontario.com
34

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