16-17 April, 2015 | Marriott Parkview Hotel Shanghai BOOK NOW Day 1 - Thursday, 16th April 2015 Registration 8:00am-9:00am Opening Remarks 9:00am - 9:15am Paul Beckley, Senior Vice President-Digital Marketing Division, dmg events Asia Pacific Opening Keynote: Crafting brands for life in a connected world 9:15am-10:00am David Porter, Media Director, Unilever North Asia Keynote 10:00am - 10:45am Tom Eslinger, Worldwide Director Digital & Social, Saatchi & Saatchi Networking Coffee Break 10:45am-11:05am TRACK 1 - MOBILE Mobile Advertising - Dive Into Programmatic TRACK 2 - CONTENT TRACK 3 - DATA & ANALYTICS Master the Art of Storytelling in Content Marketing Integrating all the marketing aspects - DMP Richard Cotton, Creative Excellence Director, Coca-Cola China Sidney Song, General Manager, Data Solutions, VivaKi Reaching Mobile Gaming Audiences – How Big Data Enables Big Engagement Building Brands for a Connected Age Data-driven success: making rope out of thread Paul Longhenry, SVP - Strategy, Corporate and Business Development, Tapjoy Eric Thain, Head of Brand and Communications China, Red Bull The Global Location Advertisisng Marketplace - Using Location To Drive Real World Results The Future of Creative Communications Using Big Data & Analytics to Create Consumer Actionable Insights Yang Cao, General Manager APAC, xAD Zaheer Nooruddin, Head of Digital Innovation, Asia, Golin Olivier Maugain, Director - Financial Advisory Services, Data Analytics, Deloitte 11:05am - 11:35am Clement Huang, Chief Product Officer, Madhouse Inc. 11:35am - 12:05pm 12:05pm - 12:35pm James Duan, CMO, GEO Technologies Lunch & Expo Visit 12:35pm - 2:00pm 2:00pm - 2:30pm Mobile O2O Maestros Workshop 2:30pm - 3:00pm Nishtha Mehta, Executive Consultant | Trainer | Mobile & Technology Evangelist Social Content Will Displace Broadcast Content Data and Insights for the Changing Commercial World Pete Lin, Managing Director, We Are Social Min Yoo, General Manager, China & Korea, YouGov Building innovative B2B content strategies Big Data Analytics for One-To-One Marketing Kevin Gentle, Digital Strategy Director, Labbrand Opple ( TBC ) Using Business Intelligence Audit to Achieve Seamless Brand – Stakeholders Teamwork and Boost Performance Jacquelyn Wu, Marketing Director, Campbell Swire China Luis S. Galan, CEO, 2 Open Coffee Break - Expo Hall 3:30pm - 3:50pm Mobile O2O Maestros Workshop 3:50pm - 4:20pm Nishtha Mehta, Executive Consultant | Trainer | Mobile & Technology Evangelist Understanding Consumer preferences of mobile advertising in China 4:50pm - 5:10pm Content Creation Management - Building A New Process For Content Marketing Success Using Analytics to Drive Pipeline Velocity and increase Lead Conversion to opportunity Paul Toohey, Director, Marketing Analytics, HewlettPackard Moderator：TBC Panelist：Sohu Video ( TBC ) Ray Grieselhuber, CEO & Founder, Ginzamarkets, Inc Alvin Foo, Head of Airwave,OMG China Richard Cotton, Creative Excellence Director, Coca-Cola China Bhasker Jaiswal, Managing Partner - Business Intelligence, OMD China Eric Thain, Head of Brand and Communications China, Red Bull Transition Break before Keynote Keynote 5:10pm - 18:00pm Tan Rahman, Global Digital Head, HUAWEI ( TBC ) 18:00pm - 18:30pm YANG Bo, Senior Digital Project Manager, Volkswagen Group China Shengyu Fu, CTO, WEDO Content Strategy Master Course 3:00pm - 3:30pm 4:20pm - 4:50pm Johnson&Johnson ( TBC ) Networking Party www.adtechchina.com Love in first sight? Let your data drive your next big hit Michael Kustreba, Managing Director, APAC, Epsilon 16-17 April, 2015 | Marriott Parkview Hotel Shanghai BOOK NOW Day 2 - Friday, 17th April 2015 Registration 8:00am-9:00am Opening Remarks 9:00am - 9:15am Keynote 9:15am-10:00am Hugo Barra, VP, Xiaomi Global ( TBC ) Keynote 10:00am - 10:45am Facebook ( TBC ) Networking Coffee Break 10:45am-11:05am TRACK 2 - VIDEO TRACK 1 - PROGRAMMTIC BUY TRACK 3 - E-COMMERCE Programmatic - New Norm of Digital Opening Remark: Youku David Chen, Managing Director, VivaKi China Anthony Ho, Head of Marketing Services, Mondelēz International Beyond Top Tiers: Reach the New Chinese Consumer Using Video To Create Demand 11:05am - 11:35am Edward Bell, Chief Executive Officer, FCB Greater China 11:35am - 12:05pm 12:05pm - 12:35pm Leveraging Programmatic Media for Brand Advertisers – A Practical Guide Star Wars: Rebuilding the Value of Video Jimmy Hu, Managing Director, Chinapex Frankie Fu, Vice President, Sales Operation , Youku & Tudou Go Smart to Go Big - Data Strategies To Turn Eyes Into Buys Measuring Video Effectiveness With Analytics Across screens Ivan Zhou, Commercial Director - Great China, Sociomantic Bhasker Jaiswal, Managing Partner - Business Intelligence, OMD Labs China Mobile Video Ad: Anytime, Anywhere, Strong Interactive How online players leading the brand by Mobile + O2O Charlie Wang, Digital Partner, Mindshare Qianyi Wei, Senior Director-Big Data Center, Sohu JD.com ( TBC ) Claire Chung, Vice President- International Business Development, Shangpin.com Cross Channel Targeting and Measurement Panel: The Future of Video Advertising How luxury brand embraces e-commerce in the new era of digitalization Stephanie Kao, Senior Marketing Manager, Anta Mykim Chikli, CEO, ZenithOptimedia China Jun Yuan, Head of Accuen, OMG China Chen, Digital Marketing Manager, Intel China Ling Key Programmatic Trends to Look Out in 2015 and Beyond Frankie Fu, Vice President, Sales Operation , Youku & Tudou Panel: The Changing Agency Model and the Client of the Future in the Changing Programmatic Landscape The ROI of Customer Loyalty in eCommerce 3:50pm - 4:20pm Moderator: David Chen, Managing Director, VivaKi China Jun Yuan, Head of Accuen, OMG China 4:20pm - 4:50pm Transition Break before Keynote Discruption and Innovation Brian Swords, Managing Director, TBWA/Shanghai 18:00pm - 18:30pm Ed Dean, Co-founder and Innovative Director, JETT customer experience Coffee Break - Expo Hall 3:30pm - 3:50pm 5:10pm - 18:00pm Always online = never offline = a whole new world Sohu Viddeo ( TBC ) Bhasker Jaiswal, Managing Partner - Business Intelligence, OMD China 4:50pm - 5:10pm DROUIN Cyril, CEO & Senior eCommerce Consultant, BysoftChina How should brands approach programmatic OTV? 2:00pm - 2:30pm 3:00pm - 3:30pm E-Commerce Market Entry Strategies – How to successfully launch your e-Commerce business in China Lunch & Expo Visit 12:35pm - 2:00pm 2:30pm - 3:00pm From Retailer to E-Tailer: What's customer experience? Transforming into customer-centric retailing Networking Party www.adtechchina.com