Transition Rules VUL Protector On Thursday May 1, 2014 the revised VUL Protector will be introduced in most states. The following rules apply to any request for New Business, Term Conversion, or OPAI (Option To Purchase Additional Insurance) Conversion. Please check back with this document periodically for a list of state approvals. TRANSITION RULES In states where the revised product has been approved:   May 1, 2014 (Ready to Sell Date): New Rates for the revised product are in effect for the states that have approved it. All applications signed and dated1 on or after May 1, 2014 will receive New Rates. May 28, 2014 (Transition Period End Date): Last day that an application can be signed to receive the old rates. o If Old Rates are desired for an application dated during the Transition Period, a written request, along with the appropriate illustration version, must be submitted o Note: The underwriting upgrade program will not apply to applications dated during the May 1 through May 28 transition period seeking OLD rates, because the program ended 4/30/14 States that approve the repricing after May 1, 2014 will have their “Ready to Sell Date” and “Transition Period End Date” adjusted. 1 Definition of “application date”:  Agency Prepaid Electronic Assistant (EA, Life Express) - Date on the form of payment and the     Authorization, Acknowledgement and Limited Insurance Agreement form Agency COD Electronic Assistant (EA, Life Express) - Date the Authorization, Acknowledgement, and Limited Insurance Agreement form and Variable Contract Acknowledgement form (if applicable) were signed by the client Agency or Third Party Full Application case - Date the Part 1 of application (ORD 96200) was signed Third Party Prepaid Xpress QuickForm case - Date on the form of payment, the Authorization to Release Information form, and the Limited Insurance Agreement form Third Party COD Xpress QuickForm case - Date the Authorization to Release Information form and Variable Contract Acknowledgement form (if applicable) were signed by the client BACKDATING Normal backdating rules apply, meaning that the new policy date can be backdated up to six months prior to the application date (three months in Ohio). A policy with New Rates can be dated prior to the state introduction date as long as the application meets the requirements in the TRANSITION RULES above. NOT FOR CONSUMER USE. © 2014 Prudential Financial, Inc. and its related entities. NR-00000 Ed. 00/0000 Exp. 00/00/0000 Transition Rules Please Note: You may backdate up to 6 months from the application date to save age and request either Old or New Rates regardless of the state introduction date. INFORMAL/INQUIRY APPLICATIONS Informal/Inquiry applications will not be eligible for Old Rates unless replaced by a live application by the end of the 28 day transition period based on state approval. REGULATION 60 Rates will be determined based on the application date, not the date of Regulation 60 paperwork. No additional time is allowed for Regulation 60 cases. APPLICATIONS WITHOUT OWNERSHIP ARRANGEMENTS Formal applications without ownership arrangements (Preliminary applications, trial application and where a Trust is TBD) must be replaced by a final formal application by the end of the 28 day transition period based on state approval to be eligible for the Old Rates. TERM CONVERSIONS Old or New Rates can be issued if the convertible period ends prior to the state approval date and the application date is after the state approval date but within 31 days of the convertible period end date. Only New Rates can be issued if the term conversion is requested after the state approval date and the application date is outside of 31 days after the convertible period end date. APPLICATION AND POLICY CHANGES Any pending application or unplaced policy can be changed to a policy with New Rates, as long as the request for change is made on or after May 1, 2014, or the state approval date if later. If the application is pending or an unplaced change is requested, Old Rates can be retained unless New Rates are requested. If placed, an existing policy that is within its 90-day New Business Change Period (NBCP) can be changed to New Rates and keep the original policy date if the change request is made on or after the introduction date; or changes can be made up until the end of the NBCP and retain Old Rates. Existing policies that are outside their NBCP or any other policy types cannot be changed to the revised policies. The revised policies will have to be requested through new business and the existing contracts cash surrendered. When requesting "New" rates for VUL Protector 2014 for applications dated prior to 5/1/14, the new variable investment options are available through a reallocation request (ORD 84689) after placement. The new variable investment options are not available through new business for applications dated prior to 5/1/14. The BenefitAccess Rider is available with VUL Protector 2014. The rider can be added in conjunction with a request for New Rates to an application that is pending, unplaced, or within its 90-day New Business Change Period. A written request along with the appropriate Illustration, BenefitAccess Rider Disclosure form, and BenefitAccess Rider Supplement (if using the Full Application process) must be submitted. There is a new Variable product specific BenefitAccess Rider Disclosure form (ORD 115183-2014) that is required as part of the pre-issue process. NOT FOR CONSUMER USE. © 2014 Prudential Financial, Inc. and its related entities. 0253145-00004-00 Ed. 02/2014 Exp.07/22/2015 2 Transition Rules There are several state-specific versions of this disclosure. . Note: Applications dated prior to May 1 that are not yet placed or are within the New Business Change Period may request the New VUL Protector 2014 rates as noted above. However the underwriting upgrade program that was available for applications dated through 4/30/14 will no longer apply NOT FOR CONSUMER USE. © 2014 Prudential Financial, Inc. and its related entities. 0253145-00004-00 Ed. 02/2014 Exp.07/22/2015 3