FORD FIREWORKS PRESS RELEASE

Contact: Heather George, lovio george, 313.832.2210 x14, 248.417.5773 (mobile), [email protected]
Bridget Burns, lovio george, 313.832.2210 x29, 313.218.2505 (mobile), [email protected]
FOR IMMEDIATE RELEASE
THE FORD FIREWORKS TO LIGHT UP THE DETROIT SKYLINE ON MONDAY, JUNE 23
DETROIT (6 June 2014) – The Ford Fireworks will light up the sky, Monday, June 23, at 10:06 p.m., with views
of the Detroit River in downtown Detroit. Created and produced by The Parade Company, this annual event now
in its 56th year, attracts hundreds of thousands of spectators for one of the most anticipated summer nights in
Detroit.
“We are extremely grateful for Ford Motor Company’s continued support of The Parade Company and look
forward to working together on this Detroit tradition,” said Tony Michaels, president and CEO, The Parade
Company. “Ford consistently strives to make the Detroit region stronger. This partnership speaks volumes of
their commitment to our community.”
Ford Motor Company and Ford Motor Company Fund have a long history of supporting The Parade Company.
In 2013, Ford introduced its new float, Driving A Brighter Future, during the America’s Thanksgiving Parade®
presented by Art Van. Ford has served as the official vehicle of America’s Thanksgiving Parade® presented by
Art Van since 2011, and Ford Executive Chairman Bill Ford and his wife, Lisa, have previously served as parade
grand marshals. 2013 marked the inaugural year that Ford Motor Company served as the title sponsor of The
Ford Fireworks.
“Ford Motor Company is honored to partner with The Parade Company to support one of Detroit’s signature
annual events,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “Ford is deeply
committed to our community, and we are proud to be a part of bringing people together to celebrate our great
city.”
The Parade Company will bring in Zambelli Fireworks Internationale to feature more than 10,000 pyrotechnic
effects visible for miles along the Detroit River. This year’s show will be choreographed by the worldrenowned Patrick Brault, who has designed pyrotechnic displays internationally, including the 2010 Winter
Olympics in Vancouver.
The Parade Company’s multiyear partnership with Ford includes presenting sponsorship of The Parade
Company’s Official Rooftop Party during The Ford Fireworks. It also includes title sponsorship of one of
Detroit’s premier events, Hob Nobble Gobble at Ford Field, and a strong presence in America’s
Thanksgiving Parade® presented by Art Van.
The Ford Fireworks can be viewed on WDIV-Local 4’s live broadcast beginning at 8 p.m. News/Talk 760
WJR will do a special radio simulcast throughout the event and provide up-to-the-minute traffic and weather
information throughout the day. For more information on The Parade Company events, visit
www.theparade.org.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes
automobiles across six continents. With about 183,000 employees and 65 plants worldwide, the company’s automotive
brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For
more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
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About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade
Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The
Parade Company is celebrating 88 years of Parade tradition in Detroit. The mission is to fund, create and execute the
best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade
volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit including The Ford
®
Fireworks and America's Thanksgiving Parade presented by Art Van. Follow The Parade Company on Facebook
and Twitter.
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