Course Outline New Format 2009

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Innovation Management
Name of Course
WBB 10202
Course Code:
Norazmi Omar
Names of Academic
Teo Siew Hway
Staff:
Rationale for inclusion of the course in the program:
This course is to help students to understand the complex process of innovation which
depends on people and their interactions; to stimulate new thinking rather than prescribe
some definitive methodology; to understand the issues involved in being an innovator and
the culture for supporting innovation; understand the critical issues that organizations need
to develop to support innovation; to be able to develop a marketing strategic planning and
able to do qualitative and quantitative market analysis; to understand the process of product
development and market testing and to understand commercialization strategy i.e. marketing
mix and future plan. These teaching components would benefit the students in becoming
future entrepreneurs.
Semester 1
Semester and
Year 3
Year Offered
Total Student Learning Time Face to face (F2F):
46 hours
(SLT):
80 hours
Total guided and
independent learning
(non F2F) :34 hours
L= Lecture
L
T
P
T=Tutorial
P=Practical
14h
28h
O=Others
2
Credit Value:
WBB 10102
Prerequisite:
Learning Outcomes:
Upon completion of this course students should be able to:
O
34 H
4h
1. Explain the importance of innovation in organization (MQA L01).
2. Analyse the different types of innovation, products classes and the impact of the
industry. (MQA L01)
3. Distinguish the steps in the innovation process. (MQA L06)
4. Assess the key challenges to innovation. (MQA L06)
5. Develop a viable innovative project. (MQA L08)
10
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Transferable skills
Skills
Managerial and
Entrepreneurial Skills
Creativity and Problem
Solving Skills
11
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Development of the skills
Students are required to
work in groups to prepare
their project.
Students are expected to
solve innovation related
problems.
Skills assessments
Project
Project
Teaching-learning strategy
Teaching and learning will be via lecture, tutorial, practical and discussion. Students are also
required to do their own self-study either through guided questions or assignments.
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Assessment strategy:
CLO1: Quiz
CLO2: Quiz
CLO3: Final Exam
CLO4: Final Exam
CLO5: Project
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Synopsis
The concept of innovation as a management discipline focuses on achieving the
organizational vision. It searches for unique opportunities in determining whether they fit the
organizational strategic direction. The process involves evaluating opportunities and their
rate of success.
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Mode of Delivery
Lecture, Tutorial, and Discussion
14
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Assessment Methods and Types
Quiz
Project
• Written Report
• Poster Presentation
Final Exam
Total
15
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10% (CLO 1,2)
30% (CLO 5)
20% (CLO 5)
40% (CLO 3,4)
100%
Mapping of the Course to the Program Aims
Course
PEO
1
√
Innovation Management
PEO
2
PEO
3
PEO
4
PEO5
√
Generic statements of the PEO are given in Appendix 1
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Mapping of the CLO to MQA Learning Outcomes (MQA LO)
MQA
LO1
1
2
3
4
5
CLO 1
CLO 2
CLO 3
CLO 4
CLO 5
MQA
LO2
MQA
LO3
MQA
LO4
MQA
LO5
MQA
LO6
MQA
LO7
MQA
LO8
X
X
X
X
X
MQA Learning Outcomes
MQA LO 1 :
MQA LO 2 :
MQA LO 3 :
MQA LO 4 :
MQA LO 5 :
MQA LO 6 :
MQA LO 7 :
MQA LO 8 :
Knowledge in Specific Area -Content
Practical Skills
Social Responsibility
Values, Ethics and Professionalism – Integrity /Ethics
Communication, Leadership and Group Working Skills
Problem Solving and Scientific Skills
Information Management and Life Long Learning
Management and Entrepreneurship
NOTE :
‘CLO to PLO mapping’ of any programme could be derived by mapping the programme
‘PLO to MQA LO’
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Content outline of the course and the student learning time per topic
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Topic
1.
Perspectives on Innovation
1.1
1.2
1.3
1.4
1.5
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2.2
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3
9
1
2
2
5
1
2
2
5
1
2
2
5
2
4
2
8
1
2
2
5
2
4
3
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Culture dimensions
Types of organizational culture
Components of organizational culture
Innovation & Marketing
10.1
10.2
10.3
10.4
5
Internal Sources
External Sources
Organizational Culture
9.1
9.2
9.3
2
People
Intellectual Property (IP)
Technology
Marketing and distribution
Time
Customer and suppliers
Production and Operation
Finance
Source of Innovation
8.1
8.2
2
The steps in Innovation Process
Organizational resources
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
1
Process considerations
Process model
Innovation process design
6.1
5
Mission
Vision
Objectives
Strategy
Structure
The Innovation process
5.1
5.2
2
4
Top-down and Bottom-up innovation
Independent innovation
Dynamic tensions in innovations
Organization Infrastructure
4.1
4.2
4.3
4.4
4.5
2
SLT
Types of Innovation
Product Classes
Genesis of Innovation
3.1
3.2
3.3
1
0
Non
F2F
1
The factors that affect innovation
Creativity versus innovation
The Innovation Continuum
Sources of Innovation
Innovation culture and myths
Innovation Types and Product Classes
2.1
L
1
F2F
T
P
2
Product
Price
Place
Promotion
3
10.5
10.6
10.7
11.
People
Process
Physical
Types of Market
11.1
11.2
11.3
11.4
Group Presentation
Written test
Assignment
Exam
TOTAL Student Learning Time (h)
Reference:
1
2
2
5
3
2
3
3
34
4
3
3
5
80
Consumer market
Business market
E-commerce market
International market
1
1
14
28
2
4
Main:
Smith, D. (2010).Exploring innovation. 2nd Edition. Boston: McGraw-Hill
Higher Education
Additional:
1. Tidd, J., Bessant, J. R. (2009). Managing innovation integrating
technological, market, and organizational change. 4th Edition. NJ:
Wiley.
2. Hisrich, Robert D., Peters, M. P. Shepherd, D. A. (2010).
Entrepreneurship.8th Edition. New York: McGraw Hill.
3. Kuratko, D.F. (2009) Entrepreneurship theory, process, practice. 8th
Edition. Australia: South-Western Cengage Learning, 2009.
4. McDaniel, C., Lamb, C.W, Hair, J. F. (2011). Introduction to
marketing. 11th Edition. Mason, Ohio: South-Western Cengage
Learning.
5. Kotler, P., Armstrong, G. (2010). Principles of marketing. 13 th Edition.
N.J: Prentice Hall.
6. Gaynor, G.H. (2002). Innovation by design what it takes to keep your
company on the cutting edge. New York: AMACOM
7. Trott, P. (2007). Innovation management and new product
development. 5th edition. Harlow, England; New York: Financial
Times/Prentice Hall.
8. Kotler, Philip, Keller, K. L., Swee, H.A., Leong, S.M., Tan, C.T.
(2009). Marketing management an Asian perspective 5th Edition.
Singapore: Prentice Hall
9. Azahari Jamaludin, Abd Razak Mohd Yusoff, Mohd Hazli, Mohd
Rosli, Salwah Che Mat, Zawiah Abdul Majid. (2011). Introduction to
entrepreneurship. Selangor: Oxford Fajar,
10. Azahari Jamaludin , Abd Razak Mohd Yusoff , Hamidon Katan ,
Jimisiah Jaafar, Mohd Fauzi Zainol Abidin, Mohd Hazli, Mohd Rosli,
Mohd Radzi Zainuddin, Rosnizza Ramlan, Salwah Che Mat, Zawiah
Abdul Majid. (2013).Technopreneurship. Selangor: Oxford Fajar
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