AGENDA II CONGRESO INTERNACIONAL del Derecho de los Mercados Protección al Competencia consumidor desleal Propiedad industrial 5 y 6 de march 2015 @sicsuper Superintendencia de industria y comercio www.sic.gov.co II CONGRESO INTERNACIONAL del Derecho de los Mercados Competencia desleal Thursday, March 5 TIME TOPIC - SPEAKER 8:00 a.m. a 8:30 a.m. Registrations 8:30 a.m. a 9:30 a.m. Opening act Dr. Pablo Felipe Robledo Del Castillo Superintendent of Industry and Commerce 9:30 a.m. a 10:15 a.m. Conference: Application and legitimation in unfair competition processes Mrs. Silvia Barona Vilar Professor at the University of Valencia 10:15 a.m. a 10:30 a.m. Coffee Break 10:30 a.m. a 11:15 a.m. Conference: Infringements of industrial property rights (Case study: Apple vs Samsung) Mr. Albert Keyak USPTO 11:15 a.m. a 12:00 m. Conference: Misleading advertising (International Experience) Mr. Michael D. Panzera Federal Trade Commission (FTC). AGENDA II CONGRESO INTERNACIONAL del Derecho de los Mercados Protección al consumidor Thursday, March 5 TIME TOPIC - SPEAKER 12:00 m. a 1:00 p.m. Panel No. 1: Allowance prescribed in the infringement of trademark rights processes. Speaker: • Judge from the US. • Rodrigo Marré. Chile. Partner at the firm Mackenna, Irarrázaval, Cuchacovich and Paz Lawyers • José Meythaler. Ecuador. Partner at the Legal Study Larreátegui, Meythaler & Zambrano Abogados. • Horacio Rangel Partner at the firm Rangel y Rangel Lawyers. Moderator: Felipe García Pineda, Deputy Superintendent for Jurisdictional Affairs 1:00 p.m. a 2:00 p.m. Lunch 2:00 p.m. a 2:45 p.m. Conference: Preliminary interpretation of industrial property right in infringement processes Mr. Luis José Diez Canseco Núñez President of the Andean Court of Justice AGENDA II CONGRESO INTERNACIONAL del Derecho de los Mercados Propiedad industrial Thursday, March 5 TIME TOPIC - SPEAKER 2:45 p.m. a 3:30 p.m. Conference: Precautionary measures in unfair competition processes. Mrs. Silvia Barona Professor from the University of Valencia 3:30 p.m. a 3:45 p.m. Coffee Break 3:45 p.m. a 5:00 p.m. Panel No. 2: Effects of declaring the recognition of a brand in a judicial process Speaker: • Judge from the US. • Mr. Luis José Diez Canseco Núñez President of the Andean Court of Justice • Mr. José Luis Londoño Deputy Superintendent for Industrial Property Moderator: SIC Representative AGENDA II CONGRESO INTERNACIONAL del Derecho de los Mercados Competencia desleal Friday, March 6 TIME TOPIC - SPEAKER 8:30 a.m. a 9:15 a.m. Conference: Alternative dispute resolution mechanisms within the framework of consumer law Michael D. Panzera Federal Trade Commission (FTC) 9:15 a.m. a 10:30 a.m. Conference: Damages and interests for patent infringement cases (Case study: Apple vs Motorola) Mr. Albert Keyak USPTO 10:30 a.m. a 10:45 a.m. Coffee Break 10:45 a.m. a 11:30 p.m. Conference: Analysis of the infringement of nontraditional and weak brands. Mr. Horacio Rangel Partner at the firm Rangel y Rangel Lawyers 11:30 a.m. a 12:15 p.m. Conference: Consumer protection in e-commerce Mr. Daniel Peña Valenzuela Partner at Peña Mancero, Lawyers. AGENDA II CONGRESO INTERNACIONAL del Derecho de los Mercados Protección al consumidor Friday, March 6 TIME TOPIC - SPEAKER 12:15 p.m. a 1:30 p.m. Panel No. 3: Abuse of rights by the consumer Speaker: • Judge from the US. • Jorge Enrique Sánchez Medina Deputy Superintendent of Consumer Protection. • Michael D. Panzera Federal Trade Commission (FTC). Moderator: SIC Representative 1:30 p.m. a 2:30 p.m. Lunch 2:30 p.m. a 3:15 p.m. Conference: Punitive measures in the Consumer Statute Mr. Alejandro Giraldo Deputy Superintendent for the Control and the Verification of Technical Regulations and Legal Metrology. AGENDA II CONGRESO INTERNACIONAL del Derecho de los Mercados Propiedad industrial Friday, March 6 TIME TOPIC - SPEAKER 3:15 p.m. a 4:00 p.m. Conference: Cancellation of industrial property rights by court decisions Dr. Albert Keyak USPTO 4:00 p.m. a 5:00 p.m. Panel No. 4: Unfair Competition under Decision 486 of 2000 of the Andean Community of Nations Speaker: • José Meythaler. Ecuador Partner at the Legal Study Larreátegui, Meythaler & Zambrano Abogados • Emilio José Archila Peñaloza Director of economic law of the Universidad Externado de Colombia. • Luis José Diez Canseco Núñez President of Andean Court of Justice Moderator: SIC Representative 5:00 p.m. a 5:30 p.m. Closing remarks: Mr. Felipe García Pineda Deputy Superintendent for Jurisdictional Affairs AGENDA