SHRIRAM ENHANCES FOOTHOLD IN SOUTH INDIA

SHRIRAM ENHANCES FOOTHOLD IN SOUTH INDIA,
LAUNCHES AN AUTOMALL IN TRICHY
Trichy, September 26, 2014 – India’s pioneer company in physical bidding, Shriram
Automall India Limited (SAMIL), strengthens its pan-India presence by launching a worldclass Automall in Trichy, Tamil Nadu. Within southern region of the country, SAMIL now
accounts for 14 Automalls and its pan-India presence reaches 40 well-structured Automalls.
As a 100% subsidiary of Shriram Transport Finance Company (STFC), India’s largest asset
financing SBFC, the Company initiated its sojourn with Tamil Nadu by launching Shriram
Automall Chennai in February 2011. Today, this seventh largest state of India
accommodates three huge Shriram Automalls in Trichy, Chennai and Tirunelveli.
Spread across 14.9 acres of land on NH-61, the Shriram Automall Trichy is located at the
center of Tamil Nadu in an industrial area with maximum footfall of transporters. SAMIL will
conduct regular bidding events within this Automall through which people from every corner
of the state can acquire or dispose pre-owned vehicles and equipment. This is a completely
transparent platform for all the transporters, dealers, brokers, banks, NBFCs, end-users and
contractors who look forward to complete legitimacy within their transaction.
“South India is a highly competitive market for the Indian automobile industry. SAMIL
extracts a major share of its business from this region of the country. This is our 40th
Automall in India and we have various other launches lined up for the year”, quoted Mr.
Sameer Malhotra, CEO of SAMIL, who inaugurated the Automall along with Mr. P. Sridharan,
ZBH of STFC and Mr. P Meenakshi Sundaram, RBH, Trichy of STFC.
Shriram Automall Trichy will provide end-to-end solutions, right from parking to disposal,
for pre-owned vehicles and equipment. Be it any need related to them, this Automall is
going to play a role of one-stop platform that meets all the requirements with utmost ease
and comfort. It houses Shriram New Look Refurbishment where the second hand vehicles
are repaired. Through this service, SAMIL makes a major contribution in enhancing the
market value of assets disposed through its bidding platforms. SAMIL’s One Stop Classified
is also present within the Automall premises, which provides real-time information on more
than 20,000 vehicles, across India. This new-age machine will give a pan-India reach to its
customers in Trichy.
Post inauguration, SAMIL gave a glimpse of its initiatives that it has in stock for the people
of Trichy by conducting a live bidding event. More than 550 registrations took place and
people from different locations like, Kumbakonam, Thanjavur, Ponmalai, Thiruthuraipoondi
and Manapparai, took part in the bidding event.
Various pre-owned vehicles were
showcased and maximum disposals took place in the presence of Shriram’s brand loyalists
who made their bid loud and clear. To make the participation of customers extremely easy
in bidding events, SAMIL also distributed Privileged Bidder Cards under Driving Your Trust
Programme. Moreover, Education Scholarship cheques were distributed to the children of
truck drivers who marked their presence in the launch.
SAMIL’s South India Presence
Chennai
Gulbarga
Hyderabad
Vizag
Davangere
Tirunelveli
Mahbubnagar
Cochin
Mancherial
Hubli
Bangalore
Anantapur
Thrissur
Trichy
About STFC
Shriram Transport Finance Co Ltd. is the largest asset financing Small Banking Finance
Company (STFC). The company is a leader in organized financing of pre-owned trucks with
strategic presence in 5-12 year old trucks and a market share of around 25%. It has a panIndia presence with a network of 630 branches, and employs more than 18,000 employees
including 11,243 field officers. The company has built a strong customer base of approx.
1.10 mn. Over the past 34 years, it has developed strong competencies in the areas of loan
origination, valuation of pre-owned trucks and collection. It has a vertically integrated
business model and offers a number of products which include: Pre-owned CV financing,
New CV financing and other loans like accidental repair loans, tyre loans and working capital
finance, etc. For more information please visit www.stfc.in.
About Shriram Automall India (SAMIL)
Shriram Automall India (SAMIL), one-of-its kind facility, is a wholly owned subsidiary of
Shriram Transport Finance Company (STFC). It is India's first ever service provider that
offers various well organized and transparent bidding platforms including physical, online,
one stop classified and negotiated deals, for acquisition & disposal of pre-owned commercial
vehicles, construction & industrial equipment, tractors & agricultural equipment, passenger
vehicles, three wheelers and two wheelers. The company also provides various allied
services including New Look refurbishment services, valuation, parking and finance (through
STFC). It has successfully launched more than 100 bidding locations, including 40 wellstructured Automalls and nearly 70 strategic parking locations, across India. The company
has been awarded ISO 9001:2008 certification for its Quality Management System.
For more information, please contact:
SHRIRAM AUTOMALL INDIA LIMITED
709, Best Sky Tower,
F-5, Netaji Subhash Place,
Pitampura, Delhi-110034
Tel: 011-41414444 Fax:
011-42414444
E-Mail: [email protected]
Website: www.samil.in

Download Report