P a rtners Car d 2014

Lauren King
[email protected]
Kristina Cherry
[email protected]
Pa r t n e r s C a r d 2 0 1 4
www.partnerscard.com
404-231-9887
Retail Liaison
Information Booklet
Welcome to Partners Card 2014!
Thank you for participating in this year’s Partners Card
fundraiser! This information booklet will provide all the
information you need for being a retail liaison. We appreciate
your time and dedication to helping make camp possible for
thousands of children facing serious illnesses, disabilities, and
other life challenges.
About Partners Card
Partners Card is one of Camp Twin Lakes’ signature fundraisers.
For seventeen years Partners Card has allowed thousands of
Atlantans to save money while sending kids to camp. Last year
Partners Card raised $319,000, which sent more than 360
camper to camp! Could there be a better reason to Save, Shop, and
Dine?!
How The Card Works
Shoppers purchase a card for $60, which they can use at over
400 Atlanta-area businesses to receive a 20% discount during the
10-day period of October 31 to November 9, 2014. The
generous Partners Card Sponsors underwrite all the costs of the
promotion, in order for 100% of the $60 card purchase go to
benefit Camp Twin Lakes.
Camp Twin Lakes is a
Camp
Twin
Lakes provides
nonprofit organization
that offers
life-changing,
therapeutic,
year round
recreational,
therapeutic, andrecreational
educational and
camp
facing
programs
for
children
medically-supportive camp
serious
illnesses,
disabilities,
and
experiences
for children
with
other life challenges.
serious illnesses, disabilities and
Retail Liaison Job Description
Retail liaisons are dedicated volunteers responsible for 4-10
retail locations in one general area. Their largest responsibilities
is to build solid relationships with their assigned retailers. The
retail liaison is the face of Camp Twin Lakes to the retailer
throughout the promotion.
Interactions with each retailer throughout Partners Card season:
zInitial introduction to participants
zOnce materials have been delivered to stores, make a visit to
follow up to walk them through the
materials
zTouch base with retailers the week before and during
Partners Card week for last minute questions and to
replenish any material needed. Some stores may have higher
demands.
zAs the program ends, arrange with the retailers to have their
payment forms ready to be picked up by the courier and
deliver hand written thank you notes which will be supplied
by CTL.
“When I’m at camp, I am no longer
different from everyone else. At Camp
Twin Lakes, different becomes normal,
and for me, that’s a dream come true.”
-CTL Camper
How Retailers Process a Partners Card Purchase
1. The Order Form is
located on the back cover
of the Card Directory.
2. When someone wishes
to purchase a Partners
Card, the retailer should
have them detach the order
form and fill out their
information.
x Cash: Please staple
or paper clip cash
to the buyer’s
Order Form.
x Credit Cards: We accept all credit cards. Please double
check the boxes to make sure the card numbers are
correct.
x Check: Make payable to Camp Twin Lakes. Please
staple or paper clip the check to the buyer’s Order
Form.
3. Once they have the purchaser’s Order Form and
payment, the Card and Store Directory booklet is
theirs to keep and use to shop!
4. They will place all Order Forms and money in the white
envelope provided and the courier will pick everything back up
after the Partners Card program. Camp Twin Lakes will process
everything at the conclusion of the program.
Please thank them for helping send children to
Camp Twin Lakes!
Retailer FAQ’s
zThe Partners Card is valid ONLY October 31 – November
9, 2014.
zSale merchandise is not included.
zIf any merchandise is excluded from the 20% discount, it is
listed in the Partners Card Directory.
zA shopper may use the card as often as he/she chooses from
October 25 – November 3, 2013.
zA shopper must be present with a signed Partners Card at
the time of purchase.
zSpecial orders are not subject to discount unless permitted
by the store.
zThe 20% discount excludes alcohol at all participating
restaurants.
zGratuity at restaurants should be based on the check prior
to the discount.
zOnly the cardholder can use the Partners Card.
zThe courier will be dropping off Partners Card materials the
first week in October.
zThe store can put their materials up as soon as they would
like.
zThe courier will return on November 12th to pick up all
payments and unsold cards to deliver them back to Camp
Twin Lakes.
zIf a you run out of materials to replenish stores please
contact Camp Twin Lakes at 404-231-9887.
MISSION STATEMENT
Top 10 Reasons to be a Retail Liaison
10. Check out Atlanta’s chicest boutiques (and maybe even
do a little shopping for yourself)!
9. While you’re out checking on your stores is a great time
to stop by one of the restaurants on the card; some of the
best eateries in town!
We provide year-round camp experiences for children with serious illnesses,
disabilities, and other life challenges to help each camper grow in their
confidence and experience the joys of childhood.
OUR VISION
Camp Twin Lakes will be a vital network of closely aligned partners who
collaborate to provide year-round transformative camp experiences that deeply impact our campers and their families.
8. It’s a great way to get involved without too much of a
time commitment!
7. Meet some incredible people and be an integral part of a
17 year old program!
6. Make it a girl’s day! What could be better than chatting
with friends while visiting some of Atlanta’s best shops?
5. Not in Atlanta? No Problem! There are Partners Card
participating retailers all over North Georgia.
4. Just one hour of shopping with your Partners Card burns
almost 200 calories!
3. All Retail Liaisons are entered into a drawing to win great
prizes at the Partners Card kick-off: including restaurant gift
certificates, retailer gift cards, and much more!
2. As a Retail Liaison, you will receive emails with insider
information about sales at Participating Retailers year-round!
1. Help change lives and send amazing kids to
Camp Twin Lakes!
For more than 20 years, Camp Twin Lakes has provided
life-changing camp experiences to thousands of Georgia’s
children with serious illnesses, disabilities, and other life
challenges.
Camp Twin Lakes provides week-long summer camps and
year-round weekend retreats at three fully-accessible and
medically-supportive campsites, and through hospital-based
Camp-To-Go programs across the state of Georgia.
Camp Twin Lakes collaborates with nearly 60 nonprofit
organizations, each serving a different population, to create
customized programs that teach campers to overcome obstacles
and grow in their confidence and capabilities.
Annually, Camp Twin Lakes serves more than 9,000 campers,
leverages support from 3,500 volunteers, and subsidizes 80% of
the direct camp costs ($800) for every camper served.
Could there be a better reason to save, shop, and dine?
What does the Retailer Receive?
Each Retailer will receive a Partners Card box during the
first weekend in October. Their box will contain all of
their materials and the information they will need for the
program based on whether they are selling cards or not.
Items listed below in blue are only given to Card Selling
Retailers.
z1 Partners Card Poster: should be displayed in the
front window so that customer know they are a
participating retailer. The poster will be in the materials box
in a tube for protection.
z40 Trifold Brochures: we would like for the stores to
give one to every customer. The brochure just explains the
program and which retailers are participating.
zA Plastic Brochure holder: all brochures can be placed
in here and placed next to the register.
zPartners Card Folder: contains all the information the
retailer will need for the program.
zPartners Card Directories: this is the thicker glossy
booklet with the card on the back cover to be punched out.
zWindow Cling: “Buy Your Partners Card Here”
zLarge White Envelope: This is where the store will
keep up with all payments they receive and will place
everything in to be returned to CTL via the courier.
Tips on Dealing with Retailers:
Tip #1 Try to stop by when the store will be less busy;
like a mid-week morning.
Tip #2 Ask for the manager or the person listed on
their Participating Retailer contract. This person will be
the most knowledgeable about Partners Card.
Tip #3 If the contact person isn't in, ask when they will
be in and see if you can set up a meeting with him or
her.
Tip #4 If the retailer isn’t busy when you drop by, ask
them to pull their box out and go over the contents
with them.
Tip #5 Always thank them for their participation in
Partners Card without their support, Partners Card
would not be a success!
Retail Liaison 2014 Timeline
September 26– 30
Give the Store a Ring
Call each of your assigned
stores to introduce
yourself and inform them
that their materials will be
delivered via courier the
first weekend of October.
October 6– 12
Pay a Visit
Visit each of your
assigned stores at
some point during the
week to ensure they
have received all
materials.
October 3-5
Delivery Days
Courier will be
delivering materials
to the Retailers.
October 31
Partners Card Begins!
Start your shopping!
October 26– 30
Check in #1
Call each retailer to check
that they are fully stocked
and ready to begin the
promotion.
November 9
Partners Card Ends!
Last day to save 20%!
November 3– 7
Check in # 2
Check in with retailers after
their first weekend to ensure
they have enough materials to
last through next weekend.
November 12
Payment Pick Up
Courier will return
to pick up all
payments in the
white envelope
provided.

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