CeBIT 2016 NEW: Marketing & Sales Solutions

CeBIT 2016
NEW: Marketing &
Sales Solutions
14–18 March 2016
cebit.com
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Marketing & Sales Solutions
CeBIT ─ Global Event for Digital Business
Digitization offers companies numerous new options for interacting with the customer. Big Data and
Business Intelligence, for instance, make extensive data analysis possible, resulting in more efficient
product development and enhanced customer service.
Companies can gain a substantial competitive advantage by learning more about their customers’
interests and engaging in a more thorough dialog. Companies which use digital channels to do this
will be more effective in winning over new customers. Accordingly the role of Sales, marketing and
after-sales service is changing, with a corresponding impact on corporate digitization strategies.
This is why the amount of investment earmarked for digital systems and solutions over the next
2–3 years is growing, at the following rates:
- 12.8% more in Sales*
- 8.6% more in Marketing*
*Source: Accenture/Pierre Audoin Consultants (PAC)
Managing directors and decision-makers from Sales & Marketing,
After-sales Service, Communications and IT all want to be
up-to-the-minute on all aspects of the digital transformation process.
As a result, CeBIT has set up a special display sector on the topic,
offering a range of participation options to reach out and inform visiting professionals.
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Marketing & Sales Solutions
About the new display sector
The new “Marketing & Sales Solutions” display sector combines information and display opportunities
for Digital Marketing, Sales and After-sales Service at a single tradeshow. Hall 4 presents the new Marketing
& Sales Solutions area next to companies like SAP, Deutsche Telekom or Microsoft.
The offerings range from software from established market leaders to new solutions from startups.
The thematic setting, which includes the areas of eCommerce, ERP, HR, Finance and Controlling,
generates strong synergies for reaching your key target groups.
The target audience includes CMOs, CIOs, CDOs¸ CSOs (Sales), IT Professionals and decision-making
specialists from the relevant departments.
Marketing & Sales topics
Marketing Automation/E-mail Marketing
 Campaign Management
 Web Content/Experience Management
 Web Analytics
 Data Analytics / BI, CI & Data Science
 CRM and Marketing Operations
 After-sales Service
 Lead Generation
 Event Management
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Marketing & Sales Solutions
Advantages compared with other trade fairs
Ability to directly reach specialists from sales, marketing and after-sales service as well
as IT decision-makers from enterprises, particularly small and medium-size enterprises
(SME).
Solutions models for practical implementation are in the spotlight here.
All of the relevant aspects of the value-added chain are showcased here: Mobile
Solutions, Big Data, Social Business, the Cloud, Security, IoT… all fleshed out with
technical details.
CeBIT takes place in March, before many companies have finalized their annual
budgets.
For decision-makers, there is no other comparable event.
More than 10,000 trade visitors from Sales & Marketing with an interest in making new
investments attended CeBIT in 2015 to find the appropriate solutions for their
companies.
Generate new leads! Showcase your solutions!
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Marketing & Sales Solutions
How will CeBIT attract the right visitors?
Successful visitor promotion is guaranteed by:

A 5-day conference program, featuring themes like: “Digital
Transformation of Marketing, Sales & Service”, “Content
Marketing as a Component of Digital Strategy” and “Mobile
& collaborative concepts for CRM & Service”
Key speakers include Dietmar Dahmen, Prof. Dr. Peter
Gentsch (Hochschule Aalen), Dr. Torsten Schwarz
(marketing-BÖRSE), Tim Walters (Digital Clarity Group)

Exhibitors with exciting best-practice examples and
effective solutions represent a strong visitor magnet.

“CeBIT Digital Insights” for decision-makers from Sales &
Marketing, Advertising and PR
 Once a month internationally
 Twice a month in Germany
 One press release a month for Germany and abroad

Evening get-together for exhibitors, visitors and partners

Co-promoters:
BITKOM, BVDW digital industry
association, German Dialog
Marketing Association (DDV),
the German Media and Marketing
Association (BVMM), the German
Marketing Association (DMV)
and more

Media:
Mediengesellschaft Ulm, t3n,
acquisa, W&V, horizont,
marketing-BÖRSE, and more
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Marketing & Sales Solutions
Expand your showcase at the event
Digital Marketing & Experience Arena @ CeBIT
 informative topics
 interesting speakers
 lively discussion
 best-practice
examples
 effective solutions
http://www.cebitdigitalmarketing.de/english/
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Marketing & Sales Solutions
Digital Marketing & Experience Arena @ CeBIT
Topics at the
Digital Marketing & Eperience Arena
Monday
Tuesday
Next Generation
Marketing, Sales &
Service
Digital Customer
Experience im Fokus
Wednesday
(R)Evolution von
CRM & Marketing
Operations
Thursday
Gestaltung der
Digital Business
Transformation
Friday
Bausteine des
digitalen Marketing
Management
Guided Tours
11:30 a.m.
Mobile CRM
Digital Experience
Next Generation
CRM
Marketing Technology
Conversion
Optimierung
Marketing Technology
Lead Generation
Digital Customer
Service
E-Mail-Marketing &
Marketing Automation
Social CRM
01:30 p.m.
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Your participation options
Individual
withand
own
stand structure
 The idealstand
stand area
a tradeshow
appearance tailored exactly to your needs
 Wide range of technical services and supporting marketing services
from € 236 per sqm
Standard price
e.g. 12 sqm of floor space with two open sides (corner Stand)
€ 4,470
Turnkey stand based on “fair package” offer
 Reduce your organizational overhead to a minimum and select one of our attractively priced fair packages.
These already include the costs of stand construction, basic services, lead generation and catering
services as well as numerous marketing services. Calculate the cost of your favorite package at
www.cebit.de/en/fairpackage
12 m² basic fair package, two open sides (corner stand)
€ 6,249
Group pavilions
 Group pavilions on various Sales & Marketing themes as well as the topic of BI & Data Management
 Numerous services for your trade fair showing already included in the price
Prices from € 5.900
Abteilung / Verfasser / Datum
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Marketing & Sales Solutions
Exhibitors 2015
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Marketing & Sales Solutions
Testimonials
Martin Hubschneider, CEO of CAS Software AG
“CeBIT’s clear focus on business applications makes it the ideal venue for
IT innovations, trends and networking. As a long-term exhibitor and
manufacturer of CRM and xRM solutions, we are delighted at the joint
development and deepening of specific IT topics like customer centricity
or the digitization of small and medium-sized enterprises.”
Armin Rausch, Head of Marketing, Noxum GmbH
“The IT sector at CeBIT 2015 was brimming with optimism and clear ideas
for the future. Noxum set its focus on Industry 4.0, showcasing its
information management solutions. We view valid and available product
information in the coming period as a significant factor in any kind of
communication between machines, equipment, factories and people.
CeBIT did a fine job this year of recognizing trends, spotlighting this topic
complex and engaging major players like Partner Country China. Our hats
go off to Deutsche Messe for this edition of CeBIT!”
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Your contacts
CeBIT Marketing & Sales Solutions
Martina Clausen (Project Director)
Deutsche Messe
[email protected]
Tel. +49 511 89-33148
www.cebit.de/de/marketing-sales
CeBIT Marketing & Sales Solutions
Florian Risse (Project Director)
Deutsche Messe
[email protected]
Tel. +49 511 89-33751
www.cebit.de/de/marketing-sales
Digital Marketing & Experience Arena
Susanne Bach (Senior Conference u. Partner Manager)
Kongress Media GmbH
[email protected]
Tel. +49 89 2000-1556
www.cebitdigitalmarketing.de/

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