150 YEARS OF DIPLOMATIC RELATIONS BETWEEN JAPAN AND

Press Release
February 6, 2014
©Erich Haesler
©Switzerland Tourism
swiss-image.ch/Giuseppe
Miccichee
©Andy Mettler swissimage.ch
Raclette / ©Switzerland Tourism
SWISSDAYS : 150 YEARS OF DIPLOMATIC RELATIONS BETWEEN JAPAN AND
SWITZERLAND
Feb. 6th-9th ,2014 at Roppongi Hills Arena
“SWISSDAYS” MARKS 150 YEARS OF DIPLOMATIC RELATIONS BETWEEN
JAPAN AND SWITZERLAND
In 2014, Switzerland and Japan celebrate 150 years of diplomatic relations and friendship. President of the Swiss
Confederation, Didier Burkhalter, will launch the “SWISSDAYS,” a multifaceted four day event held at Roppongi Hills
Arena from February 6 to 9, 2014.
The Embassy of Switzerland in Japan is pleased to invite the public to join this 4-day festival featuring Swiss culture,
food, music and scenery. On the program are performances by well-known artists and a demonstration of
“Schwingen”, the traditional Swiss wrestling, during which guests will have a chance to test their skills against real
wrestlers. In the main arena, visitors will have an opportunity to sample authentic Swiss cuisine and drinks, and enjoy
the many attractions on offer at the various promotion and shopping booths set up by Swiss Days’ sponsor
companies.
The main attraction will be the big-screen 3D projection mapping display, which will showcase impressive alpine
panoramas and a side of Switzerland that remains virtually unknown in Japan.
The opening ceremony of “SWISSDAYS” will also feature the inauguration of special commemorative stamps issued
jointly by the Swiss Post and Japan Post.
NB: Listed dates and times are subject to change. Please contact the PR Office for details.
報道関係者の方からのお問い合わせ先
スイス・デイズ PR 事務局（株式会社サニーサイドアップ. 内）
担当：羽佐田・須永・山本
東京都渋谷区千駄ヶ谷 4-23-5 JPR 千駄ヶ谷ビル 7F
Tel: 03-6894-3200 Fax: 03-5413-3050
Mail: [email protected]
SWISSDAYS OVERVIEW
Official Name:
SWISSDAYS (English), スイス・デイズ (Japanese)
Duration:
February 6 (Thur.) through 9 (Sun.), 2014
Venue:
Roppongi Hills Arena
6-10-1 Roppongi, Minato-ku, Tokyo 106-6108
Events:
*
Stages:
There will be live performances by Swiss artists from a variety of genres and a
demonstration of Swiss wrestling “Schwingen”. Every evening, there will be a
demonstration of high-impact 3D mapping technology on the big screen and an
LED-based light show.
*
Refreshments:
A food and beverage area will be stocked with coffee, Swiss wines, and an
extensive menu of other delights. There will also be stalls selling a range of
wares.
* Corporate booths:
Opening ceremony to be held for media on February 6 (Thu.).
SWISSDAYS corporate sponsors will operate booths to advertise their
companies and offer products for sale
Organizer:
Embassy of Switzerland in Japan
Co-organizer:
Swiss Chamber of Commerce and Industry in Japan
Sponsors：
Main partners：
：
Switzerland Tourism
Swiss International Air Lines
Interlaken Tourismus
Switzerland Travel System
Jungfrau Railway Group
Grand partners：
：
The Swatch Group
(Japan) K.K
Nestle Japan
Ltd.,
Novartis Holding
Japan, K.K
Victorinox Japan
Inc.
Reishauer K.K.
Bally Japan
UBS AG
Premier partners：
：
Sika Ltd,
URL:
http://swissdays.jp
Twitter:
@swissdays2014
Support:
Ministry of Foreign Affairs, Minato Ward government
Event organizer:
Eat Creative, Sunny Side Up Inc.
Lindt & Sprungli
Japan Co., Ltd
150YearsofDiplomaticRelationsbetweenJapanandSwitzerland
TheEmbassyofSwitzerlandinJapanwillcommemoratethe150thanniversaryoftheEstablishmentof
diplomaticrelationsbetweenSwitzerlandandJapanwitharangeofoutstandingculturaleventsthroughout
2014.Formoreinformationontheseevents,pleasechecktheEmbassywebsiteandFacebookpage.
http://swiss150.jp
https://www.facebook.com/SwissEmbassyTokyo
報道関係者の方からのお問い合わせ先
スイス・デイズ PR 事務局（株式会社サニーサイドアップ. 内）
担当：羽佐田・須永・山本
東京都渋谷区千駄ヶ谷 4-23-5 JPR 千駄ヶ谷ビル 7F
Tel: 03-6894-3200 Fax: 03-5413-3050
Mail: [email protected]
■Introduction of special postage stamps commemorating 150 years of diplomatic relations
Japan Post, Co., Ltd., and Swiss Post Ltd. will issue special postage stamps on February 6, 2014, to commemorate the 150th
anniversary of diplomatic relations between Switzerland and Japan.
Title:
Release date:
Special postage stamps to commemorate 150 Years of
Diplomatic Relations between Japan and Switzerland
Thursday, February 6, 2014
For Japan:
Category:
Sale price:
Photos provided by:
Number issued:
Available at:
80-yen postage stamps
800 yen per sheet
Swiss Post, Hideaki Tanaka, Switzerland Tourism
12 million (1.2 million sheets)
Post offices nationwide
For Switzerland:
Categroy:
CHF 1.00 (Mont-Fuji) Priority Mail in Switzerland
CHF 1.90 (Samnautal) Priority Mail International
(i.e. from Switzerland to Japan)
Sale price:
Photos provided by:
Number issued:
Available at:
CHF 11.60 per sheet
Picture by Robert Bösch – Swiss Alps, Samnauntal
Mont-Fuji provided by Japan Post
Stamp design by Stefanie Haeberli
2 million stamps (250’000 sheets)
In Switzerland – Philatelic Sales in St. Gallen, Zürich, Basel,
Bern, Lausanne, Lugano
Worldwide - www.post.ch/philashop
In Japan
Japan Philatelic Agency
3-1-9 Kamitakaido Suginami-ku,
Tokyo 168-0074
http://www.agcy.co.jp/
■“150 Years Anniversary of the Establishment of Diplomatic Relations between Switzerland and Japan”
Special Light up celebration of the Tokyo Tower
Feb. 6 marks the day when the Treaty of Amity and Commerce was signed.In regard to the celebration of the “Swissdays”, Tokyo
Tower will light up a diamond veil as a motif of the Swiss flag.
Date:
Time:
Organizer:
Management:
Design:
Feb. 6 (Thu)
Sunset (17:13)-24:00
Embassy of Switzerland in Japan
Tokyo Tower
Motoko Ishii Design Office
■3D PROJECTION MAPPING “TOP OF EUROPE”
17:00/18:00/19:00/19:50 Thursday, February 6.
*10minutes each, please note that the above schedule is subject to change without notice.
A spectacular 3D projection mapping will be shown several times during
the event. With the title “TOP OF EUROPE” the projection will take
viewers on a journey from Japan to Switzerland. From the town of
Interlaken nested between the lakes of Brienzersee and Thunersee,
spectators will be shown the sights and sounds of the Jungfrau whilst
climbing to Jungfraujoch and the Sphinx Observatory, 3,571meters
above sea level.
NB: 3D projection mapping will start after the opening ceremony.
報道関係者の方からのお問い合わせ先
スイス・デイズ PR 事務局（株式会社サニーサイドアップ. 内）
担当：羽佐田・須永・山本
東京都渋谷区千駄ヶ谷 4-23-5 JPR 千駄ヶ谷ビル 7F
Tel: 03-6894-3200 Fax: 03-5413-3050
Mail: [email protected]
■Stage Schedule
報道関係者の方からのお問い合わせ先
スイス・デイズ PR 事務局（株式会社サニーサイドアップ. 内）
担当：羽佐田・須永・山本
東京都渋谷区千駄ヶ谷 4-23-5 JPR 千駄ヶ谷ビル 7F
Tel: 03-6894-3200 Fax: 03-5413-3050
Mail: [email protected]

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