インターネット・ショッピング

1.#
EC
BtoC
4.0%#
120,000##
100,000##
2.83%#
7.#
40,000##
#
[email protected]#
h/p://www2.toyo.ac.jp/~osera/#
20,000##
3.0%#
2.46%#
80,000##
60,000##
3.5%#
3.11%#
1.79%#
2.5%#
2.08%#
2.0%#
111,660##
95,130##
1.25%#
1.5%#
1.01%#
77,880##84,590##
66,960##
1.0%#
53,440##60,890##
43,910##
34,560##
0.5%#
1.52%#
0.0%#
0##
2005
2006
2007
2008
2009
2010
2011
2012
2013
EC
2014
2013
•  EC Electronic#Commerce:#
#
EC
– 
#
•  EC
#
–  EC
FAX E
飲食業
EC
22,000#
116.4%#
6.39%#
2,200
125.8%
1.65%
7,060#
116.7%#
1.08%#
16,480#
115.6%#
4.84%#
6,030
120.4%
4.56%
4,670#
116.6%#
3.26%#
18,260
122.1%
7.38%
1,660#
112.9%#
1.19%#
78,360#
118.0%#
3.67%#
2014
① ##
② ##
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– 
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① 
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② ##
⑤ ##
– 
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③ ##
– 
– 
#
#
#
2.#
Web
④  #
– 
#
– 
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⑤ ##
– 
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Monsuwe,#Dellaert#and#Ruyter#(2004),#p.#105.#
2.#
1
① ##
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– 
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③  #
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– 
Fiore#et#al.#2005 #
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④ 
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• 
2
#
•  ##
– 
20
– 
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Forsythe#and#Shi#2003 ##
9
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• 
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– 
2009
9
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2002
2002
②  #
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image#interacZvity#technology #
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2006 #
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Verhagen#and#van#Dolen#(2011)#
3.#
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• 
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– 
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– 
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– 
Brunelle#2009
Fiore,#A.#M.,#Kim,#J.#and#Lee,#H.#H.#(2005)#“Eﬀect#of#Image#InteracZvity#Technology#on#Consumer#Responses#toward#the#Online#
Retailer,”#Journal(of(Interac.ve(Marke.ng,#19#(3),#38e53.#
Forsythe,#S.#M.#and#Shi,#B.#(2003)#“Consumer#Patronage#and#Risk#PercepZons#in#Internet#Shopping,”#Journal(of(Business(Research,#
56#(11)#,#867e875
#
#No.#2#
,#33e46,#2005
.#
Monsuwe,#T.#P.,#Dellaert,#B.#G.#C.#and#Ruyter,#K.#(2004)#“What#Drives#Consumers#to#Shop#Online?#A#Literature#Review,”#
Interna.onal(Journal(of(Service(Industry(Management,#15#(1),#102e121.#
IMJ
2008
2008
IMJ
2009 EC#
h/p://www.imjp.co.jp/FileUpload/ﬁles/documents/release/
imjm20090928.pdf.
IMJ
2010 EC
h/p://www.imjmobile.co.jp/news/ﬁle/pdf/report/20101213.pdf.#
Srinivasan,#S.#S.,#Anderson,#R.#and#Ponnavolu,#K.#(2002)#“Customer#Loyalty#in#EeCommerce:#An#ExploraZon#of#Its#Antecedents#and#
Consequences,”#Journal(of(Retailing,#78#(1),#41e50.#
Verhagen,#T.#and#van#Dolen,#W.#(2011)#“The#Inﬂuence#of#Online#Store#Beliefs#on#Consumer#Online#Impulse#Buying:#A#Model#and#
Empirical#ApplicaZon,”#Informa.on(&(Management,#48#(8),#320e327.#
2002 webeconsumer
:#5 8,#
2002e11e01#
2014
25
h/p://
www.meZ.go.jp/staZsZcs/zyo/zyouhou/resulte2/pdf/H25_report.pdf.##
2008
2
58 49e58.#
1990
46 6 265e270.
2002
Computer#Today ,#
109,#51e56 #
2008
5
h/p://www.myvoice.co.jp/biz/surveys/11701/.#

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