1.# EC BtoC 4.0%# 120,000## 100,000## 2.83%# 7.# 40,000## # [email protected]# h/p://www2.toyo.ac.jp/~osera/# 20,000## 3.0%# 2.46%# 80,000## 60,000## 3.5%# 3.11%# 1.79%# 2.5%# 2.08%# 2.0%# 111,660## 95,130## 1.25%# 1.5%# 1.01%# 77,880##84,590## 66,960## 1.0%# 53,440##60,890## 43,910## 34,560## 0.5%# 1.52%# 0.0%# 0## 2005 2006 2007 2008 2009 2010 2011 2012 2013 EC 2014 2013 • EC Electronic#Commerce:# # EC – # • EC # – EC FAX E 飲食業 EC 22,000# 116.4%# 6.39%# 2,200 125.8% 1.65% 7,060# 116.7%# 1.08%# 16,480# 115.6%# 4.84%# 6,030 120.4% 4.56% 4,670# 116.6%# 3.26%# 18,260 122.1% 7.38% 1,660# 112.9%# 1.19%# 78,360# 118.0%# 3.67%# 2014 ① ## ② ## # – – # • ## # – – ③ ## # – – # ① ④ ## – – # # – # # – ② ## ⑤ ## – # – – ③ ## – – # # # 2.# Web ④ # – # – # ⑤ ## – # # # Monsuwe,#Dellaert#and#Ruyter#(2004),#p.#105.# 2.# 1 ① ## – Web – – – # ③ # # # # # # ② ## – Web – – Web – Fiore#et#al.#2005 # # ④ – – # ## ⑤ • 2 # • ## – 20 – # Forsythe#and#Shi#2003 ## 9 # • # – 2009 9 # # # # # # # # # # # # # # # # # # # # # # # # # ► 2002 2002 ② # ① # – Web – # # • • # # # – – * # image#interacZvity#technology # – Web • 1990 # 19 # • ① # – # – – # – H&M – # ONLINE# Pan#and#Zinkhan#2006 # # • Pan#and#Zinkhan# 2006 # – AR Augmented#Reality ② # ③ – Web – # – # # OpteIn # – • • # # Web ④ Cookie # – OpteOut # – • • # – # • ## • # – # # – – • # # • # # • – Web ## ## ## ## # # Web ## ## Web # # ## ## ## # # # # # # # # ! Web ! Verhagen#and#van#Dolen#(2011)# 3.# • ## • – 1 Web • # – # # # # – * ► # – • ## – # – Brunelle#2009 Fiore,#A.#M.,#Kim,#J.#and#Lee,#H.#H.#(2005)#“Effect#of#Image#InteracZvity#Technology#on#Consumer#Responses#toward#the#Online# Retailer,”#Journal(of(Interac.ve(Marke.ng,#19#(3),#38e53.# Forsythe,#S.#M.#and#Shi,#B.#(2003)#“Consumer#Patronage#and#Risk#PercepZons#in#Internet#Shopping,”#Journal(of(Business(Research,# 56#(11)#,#867e875 # #No.#2# ,#33e46,#2005 .# Monsuwe,#T.#P.,#Dellaert,#B.#G.#C.#and#Ruyter,#K.#(2004)#“What#Drives#Consumers#to#Shop#Online?#A#Literature#Review,”# Interna.onal(Journal(of(Service(Industry(Management,#15#(1),#102e121.# IMJ 2008 2008 IMJ 2009 EC# h/p://www.imjp.co.jp/FileUpload/files/documents/release/ imjm20090928.pdf. IMJ 2010 EC h/p://www.imjmobile.co.jp/news/file/pdf/report/20101213.pdf.# Srinivasan,#S.#S.,#Anderson,#R.#and#Ponnavolu,#K.#(2002)#“Customer#Loyalty#in#EeCommerce:#An#ExploraZon#of#Its#Antecedents#and# Consequences,”#Journal(of(Retailing,#78#(1),#41e50.# Verhagen,#T.#and#van#Dolen,#W.#(2011)#“The#Influence#of#Online#Store#Beliefs#on#Consumer#Online#Impulse#Buying:#A#Model#and# Empirical#ApplicaZon,”#Informa.on(&(Management,#48#(8),#320e327.# 2002 webeconsumer :#5 8,# 2002e11e01# 2014 25 h/p:// www.meZ.go.jp/staZsZcs/zyo/zyouhou/resulte2/pdf/H25_report.pdf.## 2008 2 58 49e58.# 1990 46 6 265e270. 2002 Computer#Today ,# 109,#51e56 # 2008 5 h/p://www.myvoice.co.jp/biz/surveys/11701/.#
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