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BGM
2016 ,Guidoetal.(2016)
24
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25
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2013 .
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CMINDEX ,327,20-31.
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.
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music.jp 2016
http://music-book.jp/music/voteranking/tvcm/
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.
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CM
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–
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31
32
Allan,D.(2008).Acontentanalysisofmusicplacementinprime-timetelevisionadvertising.
JournalofAdvertisingResearch,48 (3),404-417.
Guido, G.,Peluso,A.M.,Mileti,A.,Capestro,M.,Cambò,L.,&Pisanello,P.(2016).Effectsof
background musicendings onconsumermemory inadvertising.InternationalJournalof
Advertising:TheReviewofMarketingCommunications, 35 (3), 504-518.
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JournalofPsychology, 57 (2), 243-259.
Ilicic,J.,&Webster,C.M.(2014).Eclipsing:Whencelebritiesovershadowthebrand.
Psychology &Marketing, 31 (11), 1040-1050.
Lee,A.Y.,&Labroo,A.A.(2004).Effectsofconceptualandperceptualfluencyonbrand
evaluation.JournalofMarketingResearch,41 (2),151-165.
Oakes,S.(2007).Evaluatingempiricalresearchintomusicinadvertising:Acongruity
perspective.JournalofAdvertisingResearch,47 (1),38-50.
Pieters,R.,Wedel, M.,&Batra,R.(2010).Thestopping powerofadvertising:measuresand
effectsofvisualcomplexity.JournalofMarketing, 74 (5),48-60.
Sabri,O.,&Michel,G.(2014).Whendoadvertisingparodieshurt?Thepowerofhumor and
credibilityinviralspoofadvertisements.JournalofAdvertisingResearch,54 (2),233-247.
Teixeira,T.S.,&Stipp,H.(2013).Optimizing theamount ofentertainmentinadvertising:
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33

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