ストーリー、ビジュアル、レイアウト

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[email protected]
http://www2.toyo.ac.jp/~osera/
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Simmel1944 Heiderand
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• LeeandLabroo (2004)
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• Pietersetal. 2010
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Haven,K.F.(2007)StoryProof:TheScienceBehindtheStartlingPower
ofStory,Westport,CT:LibrariesUnlimited.
Heider,F.andSimmel,M.(1944)“AnExperimental StudyofApparent
Behavior,”AmericanJournalofPsychology,57(2),243-259.
Lee,A.Y.andLabroo,A.A.(2004)“EffectsofConceptualand
PerceptualFluencyonBrandEvaluation,”JournalofMarketing
Research,41(2),151-165.
Pieters,R.,Wedel, M.andBatra,R.(2010)“TheStoppingPowerof
Advertising:MeasuresandEffectsofVisualComplexity,” Journalof
Marketing,74(5),48-60.
2015
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http://insight-c.seesaa.net/article/157611882.html
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