広告の種類と役割

1.
1
• 4Ps
•
–
12.
[email protected]
http://www2.toyo.ac.jp/~osera/
1
2
•
•
•
•
•
•
•
•
3
4
2
5
•
–
–
–
–
–
, 2006
5
–
6
–
–
–
–
–
–
–
–
–
–
7
8
2.
•
–
–
PEPSINEX
•
Apple
Macvs.PC
–
*
*
9
10
3.
1
*
–
•
–
–
11
12
2015
70,000
60,000
50,000
34.7%
21,127
21,424
21,446
21,610
21,417
8,062
8,680
9,381
10,519
11,594
27,907
28,809
28,935
29,393
28,699
2011
2012
2013
2014
2015
40,000
46.5%
30,000
18.8%
20,000
10,000
0
2016
2016
13
–
14
–
•
•
•
•
Web
Flash
•
•
•
•
15
16
i. OOH
–
–
–
–
OOH OutOfHome
•
–
–
Ephron1997
PR
17
a.
18
b.
–
–
–
–
–
–
•
•
–
–
–
–
–
–
–
19
20
2
ii. POP
–
–
pointofpurchase
–
–
–
• POP
–
–
–
21
–
22
–
–
– teaser
23
24
,
2005 .
2006 .
2016 . 2015
27
–
.
.
.
.
.
.
–
25
26

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