organisation: in cooperation with: main sponsor of the fietsvak day

ORGANISATION:
IN COOPERATION WITH:
MAIN SPONSOR OF THE FIETSVAK DAY:
National (E-)bike Testing
Days AND FIETSVAK DAY
2015 – THE OPTIMAL START
TO THE CYCLING SEASON
In the spring of 2015 FietsVAK will open its
doors to consumers under the name of the
National (E-)bike Testing Days [Nationale (E-)bike
Testdagen]. Based on research carried out after
FietsVAK 2014, which was linked at the
weekend with the Cycling and Hiking Exhibition
[Fiets en Wandel beurs], it transpired that 75%
of the level of exhibitor satisfaction with the
consumer days was very high. Of course, the
trade show is going to continue to exist,
although in renewed form, under the name of
the FietsVAK day. In this way, both target groups
are being served with their own tailor-made
event. The combination of a trade show
and consumer exhibition offers all kinds of
promotional opportunities and ensures optimal
use of the marketing budget.
With a view to ensuring a strongly consumeroriented event, Amsterdam RAI has decided,
in collaboration with RAI Vereniging, to focus
on testing and comparing bicycles and also on
electronic bicycles. The developments in the
field of e-bikes are taking place rapidly and
there is a huge need for information among
consumers.
NATIONAL (E-)BIKE TESTING DAYS - SATURDAY
28 FEBRUARY AND SUNDAY 1 MARCH
The exhibition starts at the weekend with two
days for consumers, referred to as the National
(E-)bike Testing Days, with a focus on testing,
comparing, providing information and
experiencing. Expo Haarlemmermeer has a
large testing circuit (indoor and outdoor, partially
covered) and is the perfect location for this
event. With a view to promoting these consumer
days, a decision was taken to collaborate
extensively with ANWB Media.
The promotion starts with the publication of
a new and informative E-bike magazine on
15 December 2014. The Royal Dutch Touring
Club [Algemene Nederlandse Wielrijdersbond]
has a strong focus on cycling and is a source
of considerable grassroots support for the
event from interested consumers, from which
you can also benefit.
MONDAY 2 MARCH – FIETSVAK DAY
Afterwards, the event will open its doors to
dealers on the Monday. A detailed programme
is to be drawn up in close cooperation with the
‘Tweewieler’ specialist magazine, with a clear
focus on the sector. This will be a day for
networking and product presentations, but also
for informative and educational sessions aimed
both at owners of bicycle stores and workshop
staff. The sector day at the beginning of the
season is a must for all dealers. The FietsVAK
day is going to be concluded with a networking
session and an evening programme which will
include the awarding of the prize for the bicycle
shop of the year [Tweewielerwinkel van het Jaar].
As in 2014, ENRA verzekeringen is going to be
the day’s main sponsor.
The combination of a consumer event full of
experiences and trial opportunities, in cooperation
with ANWB Media, and a total sector event in
cooperation with Tweewieler and ENRA
verzekeringen, is a unique opportunity, at the
start of the cycling season, to draw the attention
of consumers and dealers alike to your latest
(electric) bicycles and the latest developments
regarding parts & accessories, clothing,
lifestyle and store and workshop equipment!
Our interesting exhibitor packages offer you
the best options for participating.
YOUR REGISTRATION AUTOMATICALLY INCLUDES
PARTICIPATION IN BOTH THE NATIONAL (E-)BIKE
TESTING DAYS AND THE FIETSVAK DAY
NATIONAL (E-)BIKE TESTING DAYS
During the event, consumers can enjoy product
presentations by a large number of bicycle
producers, covering everything from e-bikes and
speed pedelecs to hybrid and city bikes.
In addition, they will be shown the latest trends
in the field of fashion, accessories and technical
developments. Due to the enormous demand for
information about electric bicycles and the rapid
developments in this field, various informative
sessions and workshops are to be held on the
exhibition floor. Some will, for example, focus on
legislation relating to the speed pedelec or the
working of the batteries used in electric bicycles.
The Bicycle of the Year [Fiets van het Jaar],
E-Bike of the Year [E-Bike van het Jaar] and the
Bicycle Innovation Award [Fiets Innovatie Award]
will be on display during the event.
THE LOCATION: EXPO HAARLEMMERMEER
The attractive location, Expo Haarlemmermeer,
is located in the Randstad area of the
Netherlands (the urban conurbation in the west
of the country). The complex is in an environment
with a large potential target group and is easily
accessible by car and public transport. This
location was chosen because the complex has
the right atmosphere with plenty of outdoor options
to offer consumers a total cycling experience.
Located 15 min. from Amsterdam.
TESTING CIRCUIT
Expo Haarlemmermeer has an extensive (partially covered) outdoor area where a large bicycle
testing circuit is going to be created. The circuit
starts inside and continues to this attractive
outside area. It gives visitors the chance to
properly try out various types of bicycles.
SHOW YOUR VISITORS THE LATEST MODELS
Make sure that you are present at the testing
circuit! More information about participation can
be found under ‘Participation information and
rates’. (Participation in the testing circuit is
restricted to stand holders).
WE NEED YOUR HELP WITH ORGANISING
THESE WORKSHOPS!
If you are interested in giving a technical or
informative workshop during the FietsVAK day,
please contact us via [email protected] and
refer to ‘FietsVAK day workshop’.
AWARDS
FIETSVAK DAY
The FietsVAK day is going to take place on
the final day of the exhibition, namely Monday
2 March. This is a golden opportunity for the
sector to find out about the latest developments
and trends and, of course, meet business
contacts, or indeed establish new ones.
Besides the detailed range of products that will
be on show at the exhibition, the collaboration
with the ‘Tweewieler’ specialist magazine means
the focus is more on content than ever before.
A fascinating programme is going to be put
together, including an update seminar and
various informative workshops for dealers and
workshop staff. These informative sessions are
to be given by manufacturers and suppliers
present on the exhibition floor. A good example
of what we mean is a workshop during which
technical products are explained or information
provided on the working of a new, innovative
product. The FietsVAK day will be concluded
with a networking session.
With a view to encouraging development and
innovation in the bicycle sector, the prestigious
‘Bicycle Store of The Year’ [Tweewielerwinkel
van het Jaar] award will be awarded. The
winners of the Bicycle of the Year [Fiets van het
Jaar], E-Bike of the Year [E-Bike van het Jaar]
and the Bicycle Innovation Award [Fiets
Innovatie Award] will also be presented during
this event.
If you believe that one of your products could
win one of the awards, make sure you submit
it for consideration. More information on
registering can be found at www.fietsvakdag.nl.
IN COOPERATION WITH:
MAIN SPONSOR OF THE FIETSVAK DAY:
WHY TAKE PART?
The National (E-)bike Testing Days and the
FietsVAK day offer you a complete insight into
news from the bicycle sector, aimed both at
active cycling consumers and at the dealers.
It is a unique and comprehensive event which
places the Dutch bicycle sector even more firmly
in the spotlight. It offers you the chance to make
an optimal start to the cycling season with all
kinds of commercial opportunities!
5 BENEFITS
OF TAKING PART
1. It is the ideal moment for your company
to promote itself at the beginning of the
cycling season
2. It is a chance to introduce your product and/
or service to around 10,000 consumers and
3,500 fellow dealers
3. It is an ideal opportunity to meet new
contacts and reinforce existing ones
4. It is the perfect moment to boost your
company image in a professional environment
5.You can also benefit from the huge amount
of publicity generated by the exhibition which
is partly thanks to the involvement of our
partners, ANWB Media and the ‘Tweewieler’
specialist magazine
IN ADDITION...
• You can use the exhibitors’ portal free of
charge which offers, among other things,
the following:
- My Pages: your own corporate
company presentation at
www.nationaleebiketestdagen.nl/
www.fietsvakdag.nl
- Digital invitation module: a quick and easy
way to send invitations to all your business
contacts
- Appointments module: so that (potential)
dealer contacts can make appointments
with you
• You will be sent a licence for Visit Connect,
the Amsterdam RAI lead generation tool
which will help you manage new leads on
the FietsVAK day
• Our Partnerships and Media Solutions
department would be only too pleased to
help you achieve your exhibition objectives
by using Media Solutions, such as indoor
and outdoor advertising, online resources,
database marketing and narrowcasting.
More information is available at
[email protected]
VISITORS CAMPAIGN
In order to attract a large number of visitors to
the National (E-)bike Testing Days and the
FietsVAK day, the organisation is engaging in a
comprehensive media offensive which includes:
• Extensive collaboration with our partners,
ANWB Media and Tweewieler
• An intensive media and advertising
campaign in various publications and on
relevant websites
• The distribution of invitation cards via
(specialist) magazines, newspapers, sector
organisations and exhibitors
• Press releases to relevant media
• Specific mailings and e-newsletters
• 24/7 news on the websites:
www.nationaleebiketestdagen.nl /
www.fietsvakdag.nl
• Use of social media
PARTICIPATION INFORMATION AND RATES
In order to increase the ROI (Return On Investment) from participating in the events we have, in
cooperation with our partners ANWB Media and the ‘Tweewieler’ specialist magazine, put together
special exhibitor packages which generate maximum exposure for your organisation before, during
and after the exhibition. Extremely beneficial and effective!
You can choose from a variety of packages intended specifically for consumers or indeed visitors
from the trade, depending on your target group and your exhibition objectives.
EXHIBITOR PACKAGES
RAI ASSOCIATION MEMBERS
NON-MEMBERS
Participation package, including free parking (obligatory purchase)*
€ 545.00
ANWB Media Exhibitor package 1
ANWB Media Exhibitor package 2
Tweewieler Exhibitor package 1
Tweewieler Exhibitor package 2
€ 4,900.00
€ 7,750.00
€ 3,500.00
€ 6,000.00
€ 5,300.00
€ 8,350.00
€ 3,950.00
€ 6,650.00
CONTENT OF EXHIBITOR PACKAGES
ANWB Media Exhibitor package 1 (consumer target group)
No. of copies
Stand space 25 sqm (excl. stand construction)
1/4 pag. advertisement E-bike magazine
150,000 copies
1/4 pag editorial in Trends & Gadgets E-bike magazine
150,000 copies
Advertorial in dedicated electric cycling newsletter
90,000 subscribers
10% discount on participation in ANWB days >25sqm (excl. stand construction)**
15,000 visitors
ANWB Media Exhibitor package 2 (target group consumers)
No. of copies
Stand space 40 sqm (excl. stand construction)
1/2 pag. advertisement in E-bike magazine
150,000 copies
1/2 pag. editorial in E-bike magazine
150,000 copies
Advertorial in electric cycling newsletter
90,000 subscribers
10% discount on participation in ANWB days >25 sqm (excl. stand construction)** 15,000 visitors
Tweewieler Exhibitor package 1 (dealers)
Stand space 25 sqm (excl. stand construction)
1/4 pag. advertisement in the ‘Tweewieler’ specialist magazine
5 leader board banners on Tweewieler.nl
1 advertorial in the Tweewieler newsletter
Tweewieler Exhibitor package 2 (dealers)
Stand space 40 sqm (excl. stand construction)
1/2 pag. advertisement in the ‘Tweewieler’ specialist magazine
10 rectangle banners on Tweewieler.nl
2 advertorials in the Tweewieler newsletter
No. of copies
4,348 copies
5,000 views
7,559 subscribers
No. of copies
4,348 copies
10,000 views
15,118 subscribers
* Every exhibitor receives one participation package upon registration. This package consists of: 100 invitation cards (for the
FietsVAK day), digital invitation service, one Visit Connect licence (lead generation tool for the FietsVAK day), mention in the
(digital) catalogue and on the exhibition floor plan, a full banner or advertorial (your choice) in the Tweewieler newsletter on
the FietsVAK day, stand holder badges and free parking for exhibitors.
** ANWB DAYS: 2nd half of April 2015, central outside location with large professional testing circuit. 15,000 visitors.
PUT TOGETHER YOUR OWN EXHIBIT PACKAGE
For optimal benefits and exposure, you can opt for one of the compilation exhibitor packages. It is, of
course, also possible to put together your own package to meet your specific wishes. We would be
only too pleased to help you put together a tailor-made package.
MENU
If you purchase three or more items from the menu, you will receive 10% discount on the total price.
If you register before 15 October 2014, you will also be eligible for the early booking rate and will save
no less than € 20.00 per sqm of stand space. You have to purchase stand space on the exhibition floor.
MENU
PRICEDESCRIPTION
Stand space RAI Vereniging members < 15/10/14 € 105.50
Stand space RAI Vereniging members > 15/10/14 € 115.50
Stand space non-members < 15/10/14
€ 125.50
Stand space non-members > 15/10/14
€ 135.50
Participation in cycle route
€ 1,750.00
Participation in cycle route
€ 125.00
Media Solutions small
€ 285.00
Media Solutions medium
€ 500.00
Media Solutions large
€ 650.00
Advertisement in ANWB E-bike magazine small
€ 1,650.00
Advertisement in ANWB E-bike magazine medium € 3,299.00
Advertisement in ANWB E-bike magazine large
€ 5,498.00
Advertorial in electric cycling newsletter
€ 1,800.00
ANWB cycling portal microsite (2 weeks)
€ 2,500.00
Participation in ANWB days
location and rates to follow
p/sqm (min. 12 sqm)
p/sqm (min. 12 sqm)
p/sqm (min. 12 sqm)
p/sqm (min. 12 sqm)
Participation with 4 bicycles
+ 3x3m issue point
Per bicycle (minimum 2 bicycles)
Logo + stand number on
consumer floor plan
Skyscraper 8,000 views
on the exhibition website
Two floor stickers measuring
1x1m for cycle route
1/4 adv. + 1/4 editorial in
Trends & Gadgets - 150,000 copies
1/2 adv. + 1/2 editorial or
2 x 1/4 in Trends & Gadgets 150,000 copies
1/1 adv + 1/1 editorial 150,000 copies
90,000 subscribers
(max. 12 advertorials)
31,476 unique visitors per
month 149,531 page views
per month
2nd half of April 2015, central
outside location with large professional
testing circuit. 15,000 visitors
Tweewieler advertisement package small
€ 2,000.00
1/4 adv. Tweewieler + 5x leader board
on Tweewieler.nl + item in newsletter
Tweewieler advertisement package medium
€ 3,500.00
1/2 adv. Tweewieler + 10x rectangle
on Tweewieler.nl + 2x advertorial
in newsletter
Tweewieler advertisement package large
€ 5,000.00
1/1 adv. Tweewieler +
20x leader board on Tweewieler.nl + 4x
advertorial in newsletter
Participation package, including free parking (obligatory purchase)**
€ 545.00
* Participation in the cycle route is only possible if you also participate with a stand on the exhibition floor.
** Every exhibitor receives one participation package upon registration. This package consists of: 100 invitation cards (for the
FietsVAK day), digital invitation service, one Visit Connect licence (lead generation tool for the FietsVAK day), mention in the
(digital) catalogue and on the exhibition floor plan, a full banner or advertorial (your choice) in the Tweewieler newsletter on
the FietsVAK day, stand holder badges and free parking for exhibitors.
STAND CONSTRUCTION
We can arrange all aspects of the stand construction if you wish. Benefit from the convenience
and the attractive rates of our complete, uniform stand construction modules.
COMPLETE STAND CONSTRUCTION A – UNIFORM (AVAILABLE FROM 12 SQM)
•250 cm high walls (colour: white or black (white standard));
• Carpet tiles (colour anthracite);
•30 cm fascia showing the company name and stand number;
• One table and four chairs (stands < 20 sqm three chairs);
•Lockable 100x100 cm storage cabinet in the corner of the stand;
•One wall socket (220 volt) including (peak) electricity and consumption (2KW);
• One spotlight per 4 sqm.
THE COSTS OF COMPLETE STAND CONSTRUCTION A – UNIFORM AMOUNT TO € 79.00 PER SQM
EXCLUDING VAT.
COMPLETE STAND CONSTRUCTION B – BASIC PLUS (AVAILABLE FROM 20 SQM)
• With flannel tensioned 250 high walls (colour of your choice);
• Carpet tiles (colour of your choice);
• Full colour 250x300 cm visual on the rear wall;
•Counter measuring 100x50 cm (colour: white) with full colour logo;
• One standing table with two stools;
• One table with four chairs;
• Pendant spotlights (one for each linear metre of wall);
•One wall socket (220 volt) including (peak) electricity and consumption (2KW).
THE COSTS OF COMPLETE STAND CONSTRUCTION B – BASIC PLUS AMOUNT TO € 99.00 PER SQM
EXCLUDING VAT.
STARTER PAVILION
If you are a new business (in existence for no more than 3 years) and you want to become acquainted
with the National (E-)bike Testing Days / FietsVAK day, you can also opt to participate in the Starter
Pavilion. The related costs are € 1,400.00 for members of the RAI Vereniging and € 1,600.00 for
non-members.
THE STARTER PACKAGE CONSISTS OF:
• 6 sqm stand (3m wide x 2m deep) including carpet;
•1 chair/stool, 1 counter showing your company name and stand number;
• 1 hostess for the entire pavilion (so that you can leave your stand every now and again);
•Use of hospitality area with coffee, tea and soft drinks, only for you and your business contacts;
•Use of central storage facility to store your personal property;
• Participation package.
NB: Prices do not include VAT, electrical connection and lighting. No variations on this offer permitted.
A minimum of 8 participants required for actual realisation.
REGISTRATION
Participants can register via www.nationaleebiketestdagen.nl or www.fietsvakdag.nl. Your registration
automatically includes participation in both the National (E-)bike Testing Days and the FietsVAK day, that is
from 28 February up to and including 2 March 2015.
CONTACT DETAILS
If you have any questions about participation or wish to share some ideas, please contact us using
the contact details shown below.
Marcel Veldkamp
Cécile van Hattem
T: +31 (0)20 - 549 3263
M: +31 (0)6 - 1172 0936
E: [email protected]
T: +31 (0)20 - 549 3211
M: +31 (0)6 - 2000 4268
E: [email protected]
Senior Sales Manager
Exhibition Manager
2,800 SQM
6,500 SQM
Covered outside area (unpaved)
Expo Hall Covered outside area (paved)
Expo Haarlemmermeer FLOOR PLAN
Auditorium
Entrance
GENERAL INFORMATION
The National (E-)bike Testing Days and the FietsVAK day are being organised by Amsterdam RAI
under the auspices of RAI Vereniging.
GENERAL INFORMATION
Location: Expo Haarlemmermeer, Vijfhuizen
Date: Saturday 28 February to Monday
2 March 2015
Organisation: Amsterdam RAI under the auspices
of RAI Vereniging
Opening times: Saturday and Sunday from 10.00 17.00, Monday from 10.00 – 18.00
PROJECT TEAM
Cecile van Hattem, Exhibition Manager
Marcel Veldkamp, Senior Sales Manager
Maaike Bijsterveld, Operations Coordinator
Veerle Heidema, Communication & PR Manager
KEY DATES
Deadline for early bird rate – 14 October
Start of allocation – mid September
Deadline for submitting stand designs – 1 February
Construction – 26 and 27 February (07.00 –
22.00)
Dismantling – 2 March (18.00 – 22.00
empty stand) and 3 March (07.00-17.00)
CONTACT DETAILS
Amsterdam RAI
Europaplein
1078 GZ Amsterdam
Postbus 77777
1070 MS Amsterdam
T: +31 (0)20 549 1212
E: [email protected]
E: [email protected]
ORGANISATION:
IN COOPERATION WITH:
MAIN SPONSOR OF THE FIETSVAK DAY:

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