THE SHOPPING DESTINATION FOR NORTHERN PARIS A shopping experience second to none in one of the most densely populated parts of north-eastern Paris. O’Parinor is among the five largest shopping centres in France. Situated at the cross-over of the A1 and A3 motorways, O’Parinor welcomes more than 12 million visitors a year to its spacious mall and 210 stores. 90,000 SQM THE CENTRE • Opening: 1974 • Renovation: 2013/2014 • CNCC 2005 Best Animation Award, CNCC 2006 Loyalty Award, SIEC 2009 Best Marketing Policy Award • Car park: 5,200 spaces • Cinema UGC 14 screens (opening 2014) • Restaurants area: reconfiguration of a 2,000 SQM (eat in and take-away) • Catchment area: 1.3 million inhabitants TURNOVER 480 M€ MAJOR BRANDS • HYPERMARKET: Carrefour (22,000 SQM) • ANCHORS: FNAC, H&M, C&A, Go Sport, Primark, UGC, Toys ‘R’ Us, Zara, Sephora, New Look, Bershka... • STORES: Minelli, Orchestra, Lacoste, Esprit, Pull and Bear, Marionnaud, Stradivarius, Festi, Bleu Libellule, Parfois, Adidas Originals,Swarovski, Made in Sport PSG, JD Sport, Hema, Funso, Marypaz, Unkut, America Today, Cool Cat... • RESTAURANTS: Flunch, McDonald’s, Subway, Pizza Del Arte, Hippopotamus, Léon de Bruxelles Goutu... CUSTOMER PROFILE • A homogeneous repartition by age group • 38 % of families with two or more children • 27 % of customers benefit from an above average social and professional standing, 41 % male, 59 % female 210 MARKETING SERVICES STORES D104 • Free loyalty card including permanent reductions in partnered stores in the centre • Gift cards accepted at most stores • Dedicated smartphone app, partnership with vente-privee.com, website & Facebook page • Services for customer comfort: services area, rest area, welcome desk, kids area... • Events and programs to increase footfall and engage customer loyalty MARLY LA-VILLE DAMMARTINEN-GOËLLE www.oparinor.com ROISSY CHARLES-DE-GAULLE N2 GOUSSAINVILLE 12 MILLION VISITORS/YEAR VILLEPINTE LE BLANC-MESNIL A8 6 ST-DENIS A1 RER N B BOBIGNY CONTACTS LE RAINCY A3 A8 6 PARIS MONTREUIL CATCHMENT AREA: Primary zone Secondary zone Tertiary zone 1.3 million inhabitants Sales: Hélène RIBIERRE Tel: +33 1 56 69 32 26 E-mail: [email protected] Management: Centre Commercial O’Parinor Le Haut de Galy 93606 Aulnay-sous-Bois cedex 1 Bastien LEAL Tel: +33 1 48 67 47 77 E-mail: [email protected]