PERSBERICHT SUPERMODELS 100 Years of

PERSBERICHT
SUPERMODELS
100 Years of Dutch Design
and Iconic Architecture
Concern is the guest of the
Stedelijk Museum Amsterdam
Friday 6 – Monday 9 June 2014
Amsterdam, 19 May 2014 —
Over the Whitsun weekend, the Stedelijk
Museum is hosting a special presentation:
SUPERMODELS, a survey in miniature of
significant Dutch designs, ranging from interior
and furniture design to architecture. Iconic
works by contemporary designers are seen
in relationship with those of earlier examples
from the time of Gerrit Rietveld and H.P.
Berlage. SUPERMODELS highlights the
creativity of Dutch designers and architects
and reveals that today’s generations are part
of a long and distinguished tradition. The
exhibition centers around furniture produced
by 3D printing.
The SUPERMODELS presentation was
initiated by Concern, the design studio that,
among other things, created the interior of the
Restaurant Stedelijk and the vitrines in the
design collection presentation of the museum.
Concern’s creative director Gilian Schrofer
conceived the idea for SUPERMODELS when
the studio took part in a number of trade
missions over the years. It appeared that
Dutch embassies and consulates needed an
exhibition capable of representing the Dutch
creative industries. In response to which,
Gilian Schrofer devised this exhibition.
The well-attended kick off of SUPERMODELS
took place during the last edition of the Salone
del Mobile in Milan and will now be continued
at the Stedelijk. On 4 June, a dinner will be
held at the Stedelijk for all the cultural attaches
Stedelijk Museum Amsterdam is supported by:
Principal sponsor
Dutch Design Models: work by Gerrit Rietveld, Gispen, UNStudio and
Richard Hutten. Image: Concern
of Dutch embassies abroad, who will be dining
amidst the SUPERMODELS exhibition.
SUPERMODELS comprises three sections:
Dutch Design Architect Houses is a
compilation of Dutch architecture and presents
several scale models of exemplary residential
dwellings such as Maison d’Artiste by Van
Doesburg & Van Eesteren and the private
residence Hardglas by Jan Benthem.
Dutch Design Models features over 100
Dutch chair designs of the last century,
including Rietveld’s Zigzag Chair, Marcel
Wanders’ Knotted Chair, the Ear Chair by
Jurgen Bey and the Endless Flow Chair
by Dirk Vander Kooij. The models are all
produced to scale (1:6) and 3D printed
(in white polyamide), so that equivalences
and diversity of form are more easily apparent.
Dutch Design (Doll) House is a meters-high
contemporary doll house. On view inside are
scale models of Dutch design gems by
designers and artists such as Petra Blaisse
(Inside Outside), Van Eijk & Van der Lubbe,
Ineke Hans, Richard Hutten, Claudy Jongstra,
Krijn de Koning, Kossmann.dejong, Makkink &
Bey, Scholten & Baijings, Aam Solleveld and
Edward van Vliet.
Partner
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Dutch Design (Doll) House. Image: Concern
During the kick off in Milan, the doll house had
35 rooms, but the number keeps growing.
For the Stedelijk presentation, another 10
designers have been added to the list, and
there are now 60 rooms on show.
The Dutch Design (Doll) House references
cultural-historical values and the rich history
of Dutch design in a variety of ways. It echoes
the German/Dutch tradition that originated in
the sixteenth and seventeenth centuries, when
wealthy families commissioned craftsmen to
build doll houses that paraded the affluence
and decency of the household. This modern
version spotlights the renowned heritage and
latest developments in the Dutch design world.
The Dutch Design (Doll) House is a step
towards building a real size center of (Dutch)
creative entrepreneurship, which could be
realized in different locations abroad. The
center could contain (flexible) workplaces,
conference areas, hospitality and hotel
facilities designed by a variety of Dutch
designers wanting to present their ideas
abroad.
SUPERMODELS is a unique collaboration
between Dutch designers, producers and
market operators and has been financed
entirely through private funds.
A documentary on the making of the Dutch
Design (Doll) House will also be screened
during the Whitsun weekend. You can find a
teaser at www.dutchdesignsupermodels.com.
Another unique feature of the exhibition is the
3D body scan booth, where visitors can learn
more about the 3D printing process and even
make a 3D scan of themselves.
In the coming years, SUPERMODELS will tour
to at least twelve foreign locations including
London, Berlin, Washington and Chicago.
For more information about SUPERMODELS:
www.dutchdesignsupermodels.com
Facebook:
www.facebook.com/dutchdesignsupermodels
Note for editors:
For more information, contact Marie-José
Raven and Annematt Ruseler of the Stedelijk
Museum Press Office on +31 (0)20 – 573 26
56 or at [email protected].
Stedelijk Museum Amsterdam is supported by:
Principal sponsor
Partner
For visual material, contact Ernestien
Idenburg, Concern on +31 (0)20 – 535 62 10
or at [email protected].
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