SCHOOL OF MARKETING MANAGEMENT READING LIST 2014 - 2015 Exchange Students Onderdeel Boektitel ISBN Auteur Uitgever Druk EXCHANGE - ENGLISH - Block 7: Strategic Marketing Planning I Internal Analyses – Business Communication Fundamentals of Strategy 9780273757337 G. Johnson, K. Scholes, R. Whittington Prentice Hall 2 2 Internal Analyses – Marketing Project/HRM Marketing Management: A Relationship Approach 9780273706830 Svend Hollensen Financial Times Press/Prentice Hall Internal Analyses – Marketing Project/HRM Fundamentals of Strategy 9780273757337 G. Johnson, K. Scholes, R. Whittington Financial Times Press/Prentice Hall 2 Internal Analyses – Marketing Project/HRM Digital Marketing: Strategy, Implementation and Practice 9780273746102 D. Chaffey, F. Ellis-Chadwick Pearson 5 Finance and Accounting Theory 2 The Basics of Financial management, ONLY 2e edition allowed 9789001802912 De Boer e.a. Noordhoff Uitgevers 2 Finance and Accounting Theory 2 The Basics of Financial Management, Exercises 9789001805807 De Boer e.a. Noordhoff Uitgevers 1 2 Strategic Marketing Theory 1 (incl. HRM) Marketing Management: A Relationship Approach 9780273706830 Svend Hollensen Financial Times Press/Prentice Hall Strategic Marketing Theory 1 (incl. HRM) Fundamentals of Strategy 9780273757337 G. Johnson, K. Scholes, R. Whittington Financial Times Press/Prentice Hall 2 Strategic Marketing Theory 1 (incl. HRM) Digital Marketing: Strategy, Implementation and Practice 9780273746102 D. Chaffey, F. Ellis-Chadwick Pearson 5 Business Communication English 7 MyGrammarLab Advanced 9781408299128 Foley, M and Diane Hall Pearson Education Limited 1
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