Body Language In 1971, US Educational Psychologist Albert Mehrabian published his famous 7%-38%-55% Rule on nonverbal communication. He found that only 7 percent of communication comes from spoken words, 38 percent is from the tone of the voice, and 55 percent comes from body language. What Do We Mean By Body Language? • Communication without words – Non-verbal communication (eyes, face, hands, arms, gestures) • Often subconscious • Can be used for ▫ ▫ ▫ ▫ Expressing emotion (smiling) Conveying attitudes (aggression) Demonstrating personality traits (open palms) Supporting verbal communication Emphasis in Body Language Synchronize Exaggerate Big Emphasis = Big Movement • Energy and Passion • Overpower with the force of your point • Words should match movement Subtle Emphasis = Small Movement • Think small and delicate • Turn of the head • Subtle facial expressions Distance in Body Language Social Distances – Public Zone • >12 feet • The closer someone is in our public zone the more we notice them Social Distances – Social Zone • 4 – 12 feet • Start to feel a connection to other people • Comfortable when talking in a group • People sitting in chairs at a gathering Social Distances – Personal Zone • 1.5 – 4 feet • Conversation is more direct • Good distance for two people talking in earnest Social Distances – Intimate Zone • • • • < 1.5 feet Within arms reach Touching See more detail of their body language and look them in the eye • Blots out other people Varying Rules Watch people’s reactions Rules Different cultural norms Geography What Do You See? Questions or Comments?
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