Successful Employer

Successful Employer
BRANDING!
2015
4x
FROM
A YEAR
The new FOCUS Extra
for jobs and careers
1
The future of
employment will
belong to the best
brains and to
those companies
which can attract
and keep them.
The competition
began long ago.
CONTENTS
Preface2
Articles3
Target group 5
Network6
Key facts
8
2
The new
media platform
S
pecialist professional staff are becoming ever more important for
business success, but today they are scarce goods. High time for
a new medium which smoothes the path to the best brains:
FOCUS Network.
The broad-readership magazine-in-a-magazine by FOCUS – thoroughly
researched, surprising, with comprehensive coverage of jobs and careers.
WELCOME TO
THE WORLD OF
EMPLOYMENT
FOCUS Network has the unique editorial
concept for jobs and careers. For on board
is XING, Germany‘s big social network for
professional contacts.
Features
Mixture of real utility and
1 oversize format
Network etiquette for
2 state-of-the-art layout
Exciting business ideas
3 sumptuous communication
1 background information
2 business contacts
3 from partner Xing, too
3
Design
Eye-catching
Strongly pictorial
Top environment for
Whether executive
manager or Generation Y
– FOCUS Network is their new
job magazine.
4
I have ambitious plans and goals,
want to get ahead in life (4.97 million)
Index
FOCUS
Der Spiegel
Stern
146
143
142
Target group: professional decision makers = 5.86 million
Index: German-speaking aged 14 and above (70.52 million) = 100; source: b4p 2014 I
Target group:
high potential
As an oversize insert in the news magazine, FOCUS Network
will reach a high-quality target group: professionally
committed and performance-oriented people who are open
to new suggestions and offers by top employers. In the „war
for talents“ the Generation Y enjoys a key function – with its
innovative presentation, FOCUS Network will become a part of
their flexible network.
5
Personal asset: career driven
(3.37 million)
Index
FOCUS
254
Der Spiegel
246
Stern
240
Target group: professional decision makers = 5.86 million
Index: German-speaking aged 14 and above (70.52 million) = 100; source: b4p 2014 I
Optimum media
networking
6
FOCUS Network‘s partner is Xing, the social network
for professional contacts. Together with FOCUS-SPEZIAL
„Employers“ and „Career“, it forms the new media platform
for successful employer branding and recruitment.
Networking with the best
Just move the mouse over the modules ...
7
KEY FACTS
Schedule 2015
Successful
employer
branding and
recruiting
Use FOCUS Network as your new network for successful communication with the
„high potentials“ in the markets for jobs and careers. Benefit from a strong coverage
and top contacts!
You will find further information at burdanews.de/focus-network, or get in touch with
your personal BCN contact directly.
No.
First day of sale Closing date
14/15
23/15
41/15
48/15
28.03.1509.03.15
30.05.1515.05.15
02.10.1514.09.15
21.11.1502.11.15
Format: 200 x 287 mm
magazine-in-a-magazine
Price:
1/1 p. 4c
31,500 €*
25% Rebate
when booking 2 issues
*agency commission capable
Expand your advertising:
CONTACT
FOCUS Magazin Verlag GmbH
Arabellastraße 23
81925 München
Malgorzata Pottmann
Senior Manager New Media Projects
T089. 92 50 20 72
F089. 92 50 24 94
[email protected]
Find your personal contact
at BCN: bcn.burda.de
8

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