BATHURST NSW - Bathurst City Life

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BATHURST NSW
We Capture the Spirit of Bathurst
BATHURST NSW
We Capture the Spirit of Bathurst
ABOUT US...
Bathurst City Life (BCL) is a high quality commuity newspaper/magazine and is the most widely read publication
in and around Bathurst NSW.
We’re one of the new breed of independent social media newspapers that sets out to do what any good regional newspaper
should do – be very local, be very relevant and be very read by the local masses.
That’s exactly what we have done and our growth bears testament to the fact this is what consumers want.
The content is local and focuses on topics that local people from all walks of life want to read including – local community
news and views presented in a bright, informative and entertaining manner, social news and photographs, personality
stories, shopping news, club and school news, entertainment news, sport, imaginative business advertising, classifieds and
more.
The appeal of BCL is such that it is read by ‘all types’ including corporate executives, business owners, high earning
mineworkers and tradespeople, white and blue collar workers, seniors, family members (including teenagers) and school
children.
While traditional regional newspapers are finding it almost impossible to retain circulation and readership numbers and are
being forced to reduce content and quality, look more at networking, cut staff numbers and cut back on services generally,
BCL is showing spectacular growth on all fronts.
Since commencing in March 2013 the following growth has occurred –
• Circulation up from 3,000 to 6,000 copies each week.
• Average page numbers have risen from 20 to 32 since 2013. Readership has also risen from an
estimated 7000 to around 15,000.
• Since joining Facebook, over 1000 people now “like us”.
BCL enjoys great respect and growing influence within the Bathurst community but no more than any good newspaper
deserves. BCL advertisers benefit from this while paying lower advertising rates.
The facts speak for themselves, so it’s no wonder Bathurst City Life is so widely read and loved.
2.
BATHURST NSW
We Capture the Spirit of Bathurst
DISTRIBUTION and COVERAGE AREA
Bathurst City Life is available for free pick up in the following areas:-
Bathurst City Life
is strategically placed and
efficiently delivered to over 35 pick up points in an
around Bathurst each issue.
Distribution takes place between 5am and 8am each
Wednesday with the first copies in stands from 6am. A
number of people are often waiting when the delivery
contractor arrives. Many copies go from the stands very
quickly and this results in most delivery points being out
of copies by Friday.
Prominently signwritten purpose built stands are
used and placed where people frequent. These
include shopping centres, supermarkets, newsagents,
convenience stores, professional offices, the Bathurst
hospital and local medical centres, popular cafes and
food outlets and leading sporting and service clubs.
Pick up points with the highest volume are...
✔ Bathurst City Centre (800)
✔ Bathurst Stocklands (800)
✔ Bathurst Chase (800)
✔ IGA Supermarket (400)
✔ Aldi (800)
3.
BATHURST NSW
We Capture the Spirit of Bathurst
ADVERTISING INFORMATION
Published
CirculationReadership*
ADVERTISING SIZES
Thursday
6,000 (Aug 2014) 15,000
DISPLAY EGN ADVERTISING
Type: Free pick-up
Frequency: Weekly
Published on-line in full each issue
Website: www.bathurstcitylife.com.au
RATES:
Max cms: 38 Max cols: 7
COLUMNS
1
2
3
4
5
6
7
WIDTH MM
34
72
110
148
186
224
262
CLASSIFIED ADVERTISING
Max cms: 33 Max cols: 4
COLUMNS 1 23 4
WIDTH MM
60
126
192
258
No additional cost for colour
Display EGN Advertising - volume discounts available - P.O.A.
Casual
Ex. GST
$6
Incl. GST
$6.60
Agency commission: 10%
Government discount: 10%
Loadings: Preferred Position EGN Pages 1-7 - 30% Pages 8-15 - 20%
General Classifieds Advertising
$12
per column centimetre Ex. GST
Positions Vacant Classifieds Advertising
$15
per column centimetre Ex. GST
$13.20
per column centimetre Incl. GST
$16.50
per column centimetre Incl. GST
DEADLINES:
Regional Life Group LTD PTd trading at Bathurst City Life ABN 28 126 968 287
Phone 02 6361 3575 Fax 02 6361 3494
Email [email protected] Website: www.bathurstcitylife.com.au
Group Head Office: Suite 3/ 241 Lords Place Orange NSW 2800
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Media Representatives
SYDNEY
Shift Media - Sandra Holland
Phone 0414 442 278
Email [email protected]
MELBOURNE
Cameron Media Sales - Matt Healey GENERAL MANAGER
Phone (03) 9822-5188 | Mobile: 0407 343 330
Email [email protected]
Booking Deadline
Material Deadline
5pm Thursday prior
5pm Monday prior
Preferred page placements are subject to availability and loadings may apply.
Cancellations will only be accepted up until 5pm Friday prior to publication.
Material must be delivered by QuickCut (publisher code OCLIFE) or electronically by
CD, DVD or email. Please deliver to our street address or email [email protected].
All images and artwork must be supplied in high resolution; at least 200DPI and
CMYK colours.
Advertisements that copy editorial style (advertorial) must carry the word
“Advertisement” at the top of copy no smaller than 10pt. Terms and conditions apply
for all material submitted. Contact our office for details. We reserve the right to
refuse material at our discretion.
Rates quoted current from April 2013
BATHURST NSW
We Capture the Spirit of Bathurst
WHAT SETS BATHURST
CITY LIFE APART
Bathurst City Life is doing what many regional newspapers fail to do, it is meeting local expectations.
People who live in regional areas are proud of their “country lifestyle” and still respond favourably to anything they consider their
own. Bathurst and the Central West can claim a measure of ownership in BCL because it is all local.
BCL has also taken the production quality of regional newspapers to new heights and in so doing has captured the imagination
of the local community.
Bathurst City Life could well be regarded as “Australia’s best regional
because no other newspaper can claim all of the following attributes –
newspaper”
100% FREE for readers
100% locally owned and independent
100% local interest
100% ‘picked up’ by readers
• Up to twice as many people pick up a copy Bathurst City Life
than buy a copy of the local daily newspaper (any issue)
• Full colour print throughout
• Printed on higher grade newsprint - 52-55gm newsprint
• Trimmed and stitched
• Available in full each week on our website www.orangecitylife.com.au
• Lower advertising rates than newspapers with comparable circulation
• Many original features and concepts
• Circulation has doubled since inception - 3000 (March 2013) to 6,000 (July 2014)
• Highly regarded and respected within the Central West community
5.
BATHURST NSW
We Capture the Spirit of Bathurst
CONTACT
Advertising bookings and enquiries are welcome directly to the
Bathurst City Life on
P. 02 6361 3575
F. 02 6361 3494
E. [email protected]
or by mail to Suite 3/241 Lords Place Orange NSW 2800
Managing Editor: Bob Holland
0412 501 706 [email protected]
Sales Manager:
Andrew McArdle
02 6361 3575
[email protected]
02 6361 3575
[email protected]
Production Manager: Ben McGarity
Media Representative:
MELBOURNE
Shift Media (Sandra Holland)
Cameron Media Sales - Matt Healey GENERAL MANAGER
Phone 0414 442 278
Phone (03) 9822-5188 | Mobile: 0407 343 330
Email [email protected]
Email [email protected]
[email protected]
02 6361 3575 Fax: 02 6361 3494
Suite 3/241 Lords Place Orange NSW 2800
Website: www.bathurstcitylife.com.au
Published by Regional Life Group Pty Ltd
ABN 28 126 968 287
6.