Multichannel Engagement USA 2014 Nov. 18-19 2014 | Radisson Blu Warwick Hotel Philadelphia NOVEMBER 18: DAY 1 CONFERENCE PROGRAM REGISTRATION & OPEN EXHIBITION FROM 8:00 AM 8:45 am Conference Opening & Chairman’s Remark Hans Sjoquist, Senior Principal, Global Channel Marketing Solutions/IMS Health 9:00 am <PANEL> Challenges And Insights On Building Cross-Function, Cross-Brands And Cross-Region Capabilities Develop marketing capabilities the efficient way: consolidate brand learning experiences and centralize marketing capabilities at the enterprise level Take your commercial capabilities to the next level with data incorporated and channel integrating marketing strategy Address communication silos and generate synergies across the business for the delivery of the insights and analysis across channels Larry Lucker, Director, Global Channel Solutions, AstraZeneca John Bronico, Senior Manager-Channel Lead Enterprise, Pfizer Natasha Malhotra Bagchi, Global Multichannel Marketing - iPad Closed Loop Marketing Capabilities International Markets, Merck 9:40 am Design multichannel campaign tests that optimize your budget Understand how to measure a multichannel campaign test Use hypotheses to identify specific test opportunities How measurement milestones can improve multichannel performance Jim DeLash, Director, Promotion Optimization, GSK 10:10 am Aligning Digital and Personal: A Coordinated Approach to Multichannel Pharmaceutical companies today need to market to complex, multifaceted customers. Whether those customers are a part of a larger system (Integrated Delivery Networks, Accountable Care Organizations, etc) or small community HCPs, to be effective we have to find a way to be both timely and topical with our information and services. Two crucial pieces needed to achieve that are effective multichannel planning and a flexible framework to manage and track your plans’ execution. By integrating the account planning process into multichannel CRM, marketing and sales operation teams can get a better view into customer needs, required interactions per planning cycle and activity’s impact upon the customer. In this session you will learn about key components of multichannel execution including: Developing multichannel cycle plans Coordinated execution across teams with accurate and detailed customer information Measuring customer activities for continuous improvement Jerome Mead, Director, Multichannel Strategy, Veeva 10:40– 11:10 EXHIBITION & NETWORKING COFFEE BREAK eyeforpharma, 7-9 Fashion Street, London E1 6PX, UK Tel: +1 201 204 1688 Fax: 44 (0) 20 7375 7200 Web: www.eyeforpharma.com Multichannel Engagement USA 2014 Nov. 18-19 2014 | Radisson Blu Warwick Hotel Philadelphia 11:10 am Using the Power of Digital to Change a Company Integrate interactive and traditional channels to deliver relevant content to your target Smooth the tradition from personal engagement to digital channels Align and unify content messages across channels and ensure relevancy Lita Sands, Global Head, Digital MCM, Novartis Chapman Richardson, Head, Global Digital Solutions Center, Novartis 11:40 am Driving Value through Customer Experience: Sounds like a good idea, but can you actually do it? Integrate interactive and traditional channels to deliver relevant content to your target Smooth the tradition from personal engagement to digital channels Align and unify content messages across channels and ensure relevancy Pete Mehr, Principal, ZS Associates 12:10– 1:10 pm: EXHIBITION & NETWORKING LUNCH 1:10 pm <PANEL> From MCM in Theory, to Operationalizing MCM How structure an enterprise MCM group? What are the key stakeholder roles and responsibilities? Key learnings from operationalizing MCM? Robert Noble, Product Director, Otsuka America Pharmaceuticals Sharon Dotson, Director of Integrated Multichannel Marketing Services, Genentech Charlotte McKines, Former VP of Marketing, Merck Hans Sjoquist, Senior Principal, Global Channel Marketing Solutions/IMS Health 1:50 pm Optimize The Commercial Success Of New Assets In Development: Bridging The Gap Between R&D, Strategic Marketing, And Inline Marketing How do we align on maximizing the probability of a successful FDA approval in R&D with maximizing the commercial value of new assets in development? When does a new asset need commercial input and what type of input is most critical? Case examples of commercial transition plans and asset development commercial milestones Kara Zubey, Marketing Director, New Products, GSK 2:20 pm Consumer master data management and integration of MCM Deloitte has advised a number of clients facing issues with problematic customer master data management (MDM) and the implications on multichannel marketing. Through those discussions, Deloitte has devised a set of observations and solutions to help organizations think about what it means to leverage MDM for effective MCM. Chris Geissler, Senior Manager, Deloitte Consulting LLP eyeforpharma, 7-9 Fashion Street, London E1 6PX, UK Tel: +1 201 204 1688 Fax: 44 (0) 20 7375 7200 Web: www.eyeforpharma.com Multichannel Engagement USA 2014 Nov. 18-19 2014 | Radisson Blu Warwick Hotel Philadelphia 2:50– 3:20 PM EXHIBITION & NETWORKING BREAK 3:20 pm Multichannel Patient Engagement Through Social Media How do we react to the new FDA Twitter guidance? Develop programs based on patient insights derived from social listening and analysis Greg Cohen, Multichannel patent engagement through social media, UCB 3:50 pm <PANEL> Moving Deck Chairs On The Titanic: Why Silicon Valley Are Going To Crush Big Pharma Update on new technologies, your new customer and how they impact our industry Discussion around how we could divert away from this “iceberg” Ed Stening, Associate Director Digital Strategy & MultiChannel Marketing, Zoetis Naima Gibson, Associate Director, Global Hepatitis C Marketing, Merck Dr. Andree Bates, President, Eularis 4:30– 5:30 PM PHARMA ONLY WORKSHOP Get Local with Multichannel: Targeted Execution of Strategy Using Personal and Non-Personal Promotion Identify capabilities needed for local optimization of brand strategy Better align personal and non-personal outreach for effective customer journeys Maximize budgets and value by leveraging the strength of each channel Use just-in-time insights to ensure local strategy is ingrained and actionable Mark Karch, Vice President, Sales, US Tech and Apps, IMS Health John Daly, Senior Principal, US Pharma Solutions, IMS Health 5:30– 7:00 pm EXHIBITION & NETWORKING DRINKS RECEPTION eyeforpharma, 7-9 Fashion Street, London E1 6PX, UK Tel: +1 201 204 1688 Fax: 44 (0) 20 7375 7200 Web: www.eyeforpharma.com Multichannel Engagement USA 2014 Nov. 18-19 2014 | Radisson Blu Warwick Hotel Philadelphia NOVEMBER 19: DAY 2 CONFERENCE PROGRAM REGISTRATION & EXHIBITION OPEN 8:00 AM 8:45 am Conference Opening & Chairman’s Remark Lisa Flaiz, Group Product Director, Digital Marketing, Janssen 9:00 am <PANEL> From Multi-Silo To Multichannel: Drawing Lessons From Years Of Continuous Transformation A long way we have come. What have we learnt? How do we measure success? What is missing to acculturate multichannel marketing? Meghan Lopresto, Director, Digital Promotion and Multichannel Strategy, Boehringer Ingelheim Sharon Dotson, Director of Integrated Multichannel Marketing Services, Genentech Charlotte McKines, Former VP of Marketing, Merck David Davidovic, Founder, pathForward; Former VP and Global Head, Commercial Services at Roche and Genentech 09:40 am Channel Marketing And Channel Trade: Understanding Value Proposition Across Departments Understand the value proposition across departments to smooth out the process inevitably ensuring a common end goal of success Explore how multichannel marketing executives and channel trade can work together to advance the customer experience will ultimately enrich business objectives, which would increase stakeholder relationships and assist with forecasting and marketing analytics in bridging the gaps between channel marketing and channel trade Steven Projansky, Director, Strategy & Marketing, Purdue Pharma 10:10 am An Ongoing Process of Improvement: Using Analytics to Make Smarter Business Decisions and Prescribe Effective Engagement Effectively engage across complex channels and spheres of influence; drive new forms of engagement with “hard to see” and “no see” physicians Collect and analyze data and metrics to make smarter business decisions Empower sales to effectively engage prescribers and payors; amplify the voice of thought leading payer formulary influencers Marilyn Cox, Marketing Principal, Oracle Marketing Cloud 10:40– 11:10 AM EXHIBITION & NETWORKING COFFEE BREAK eyeforpharma, 7-9 Fashion Street, London E1 6PX, UK Tel: +1 201 204 1688 Fax: 44 (0) 20 7375 7200 Web: www.eyeforpharma.com Multichannel Engagement USA 2014 Nov. 18-19 2014 | Radisson Blu Warwick Hotel Philadelphia 11:10 am Engage the rising stakeholder, pharmacist to improve patient adherence Collaborate with pharmacists to increase your brand awareness among patients See pharmacists as your partners to enhance patient experience and adherence Rachel Sosalski, Director, Pharmacy Marketing, GSK 11:40– 12:40 PM PHARMA ONLY WORKSHOP Free Your Content: Best practices in delivering content to the field Rethink your content strategy to engage both sales and HCPs Learn the three guiding principles when mobilizing your content Plan next steps by completing a company-readiness assessment Lisa Parker, Director of Marketing, Prolifiq Hilary Goetz, Senior Marketing Manager, Prolifiq 12:40– 1:30 PM EXHIBITION & NETWORKING LUNCH 1:30 pm Regionalizing Marketing Approaches In A Multichannel World Identifying effective sales & marketing channels Setting up and tailoring key messages for segmented customers Measuring channel performance to uncover actionable insights Jan Nygren, Managing Director, USA, Pitcher Cagatay Hamamcioglu, Business Development, EMEA & ASIA, Pitcher 2:00pm A Banking Industry Case Study On Technology Innovation: Leverage The Technical Innovations In Online And Mobile Banking- Money2 For Health In both banking and healthcare industries, consumers are demanding more clarity and transparency Learn how Citi developed an integrated platform for consumers to pay, view and archive their healthcare expenses from multiple providers in one place When consumers win, everyone wins Stuart Hanson, Director, Healthcare Business Development, Citi Retail Services, Money2SM for Health 2:30 pm Combine MDM & Data warehouse: learn how to make more meaningful decisions Rethink ‘ADDRESS’ – it pays to know the power of ‘WHERE’ Unleash the potential of Affiliations & Hierarchy; take business enablement to the next level Tarun Kumar, CRM Functional Architect – Commercial Data Management, Bayer Healthcare 3:00 PM END OF CONFERENCE eyeforpharma, 7-9 Fashion Street, London E1 6PX, UK Tel: +1 201 204 1688 Fax: 44 (0) 20 7375 7200 Web: www.eyeforpharma.com
© Copyright 2024 ExpyDoc