Planning and Analysis Forms

Industry ___
COMPANY MISSION AND OBJECTIVES
Company ___
Mission Statement / Strategic Vision
Market Share Objectives
North
America
Europe
Africa
Asia
Pacific
Latin
America
Overall
Branded Market —— Internet
Segments
Wholesale
%
%
%
%
%
%
%
%
%
%
Private-Label Market Segments
%
%
%
%
%
Overall Market Share
%
%
%
%
%
Long-Term Financial Performance Objectives
%
%
%
%
%
Growth in Sales Revenues
Growth in Net Profit
Growth in Earnings Per Share
Return On Equity
Growth in Stock Price
Credit Rating
Image Rating
Notes
Annual Financial Performance Objectives
Year ____
Sales Revenues ($000s)
Net Profit ($000s)
Earnings Per Share
Return On Equity
Stock Price
Credit Rating
Image Rating
BSG-Online Planning and Analysis Forms
$
$
$
Year ____
$
$
$
%
$
Year ____
$
$
$
%
$
www.bsg-booster.com
Year ____
$
$
$
%
$
Year ____
$
$
$
%
$
%
$
Copyright © 2006 CMI Consulting, LLC
COMPANY STRATEGY
Industry ___
Company ___
Primary Market / Segment Emphasis (Check the markets / segments to be emphasized.)
Internet Market:
North America Segment
Europe-Africa Segment
Asia-Pacific Segment
Latin America Segment
Wholesale Market:
North America Segment
Europe-Africa Segment
Asia-Pacific Segment
Latin America Segment
Private-Label Market:
North America Segment
Europe-Africa Segment
Asia-Pacific Segment
Latin America Segment
Notes
Overall Competitive Positioning (branded footwear marketing strategy)
Check the boxes that best represent your intended marketing approach for branded footwear and
indicate numerically how your marketing effort will rank against rival companies in your industry.
Price (relative to competitors)
Product Quality
Product Line Breadth (models)
Premium
Top of the line
Broad
Above Average
Premium
Medium
Average
Good
Narrow
Below Average
Acceptable
Lowest
Rank in industry
Rank in industry
Advertising Budget
Use of Customer Rebates
Retail Outlets
Above Average
Heavy
As Many As Possible
Average
Medium
Average
Below Average
Light
Exclusive
Rank in industry
Retailer Support
Heavy Emphasis (big budget)
Variable
depends on number
of retail outlets utilized
No-Frills (adequate)
Rank in industry
BSG-Online Planning and Analysis Forms
Rank in industry
Delivery Time
relatively few select
high-end outlets
Rank in industry
Celebrity Endorsements
1-Week (best possible, high $)
Serious Bidder
2 to 3 Weeks (at or near avg.)
Selective
4-Weeks (most economical)
Opportunistic
Rank in industry
www.bsg-booster.com
bid high and
often
cherry-pick those that
offer biggest bang for $
bottom-feeder on
unwanted celebs
Rank in industry
Copyright © 2006 CMI Consulting, LLC
COMPANY STRATEGY
Industry ___
Company ___
(continued)
Overall Business Strategy (check the appropriate box and explain)
Low-Cost
Competitive Advantage Being Sought
Differentiation
Focus
Best-Cost
Actions to Gain Competitive Advantage
Special Functional Area Strategies
Production
Human Resources
Marketing
Finance
BSG-Online Planning and Analysis Forms
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Copyright © 2006 CMI Consulting, LLC
Industry ___
INDUSTRY AND COMPETITIVE ANALYSIS
Company ___
Dominant Economic Characteristics
Driving Forces
Assessment of Competitive Forces (check the appropriate box and explain)
Rivalry Among Competing Sellers of Athletic Footwear
Strong
Why is competitive rivalry a strong/moderate/weak competitive force?
Moderate
Weak
Competition from Substitutes for Athletic Footwear
Strong
Why is competition from substitutes a strong/moderate/weak competitive force?
Moderate
Weak
Power of Raw Materials Suppliers
Strong
Why is the power of suppliers a strong/moderate/weak competitive force?
Moderate
Weak
Power of Athletic Footwear Retailers
Strong
Why is the power of retailers a strong/moderate/weak competitive force?
Moderate
Weak
Threat of New Rival Firms Entering the Athletic Footwear Industry
Strong
Why is the threat of new entry a strong/moderate/weak competitive force?
Moderate
Weak
BSG-Online Planning and Analysis Forms
www.bsg-booster.com
Copyright © 2006 CMI Consulting, LLC
Industry ___
INDUSTRY AND COMPETITIVE ANALYSIS
Company ___
(continued)
Strength of Key Competitors (Rating Scale: 1 = weakest, 10 = strongest)
Competitive Factor
Our
Company
Key Competitors (company letter)
Low Cost
Quality
Model Availability
Brand Image
Retail Outlets
Management Expertise
Overall Strength Rating
Key Success Factors
Industry Prospects and Overall Attractiveness
BSG-Online Planning and Analysis Forms
www.bsg-booster.com
Copyright © 2006 CMI Consulting, LLC

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