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JULIO CESAR ESTACUY VASQUEZ
[email protected] / +502 5874-1144
http://www.linkedin.com/in/julioestacuy/en/
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PROFESSIONAL SUMMARY
!Results-driven Business professional with
experience in Project Management, Process Improvement, Data
Analysis, Marketing Trends, Marketing Analytics, Digital Marketing, Engineering and Quality Control.
! Demonstrated ability to manage multiple projects and priorities in a fast-paced environment without
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sacrificing quality.
• Highly valued for ability to take complex business problems, apply multiple information sources and
quantitative techniques to create compelling insights.
• Proven track record of improving organizational productivity by implementing continuous quality
improvement initiatives, maximizing efficiencies and profits.
Fluent in English & Spanish
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EDUCATION
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Master of International Marketing 8/2013
!Master of Project Management
!Seminar Young Executive Program
!Bachelor in Industrial Engineering
Hult International Business School, San Francisco, CA USA
8/2013
FUNIBER (Online Studies), Guatemala City, Guatemala
6/2011
INCAE, Alajuela, Costa Rica
4/2011
Universidad Latina de Costa Rica, Heredia, Costa Rica
Summa Cum Laude Distinction
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PROFESSIONAL EXPERIENCE
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!Digital Marketing Consultant
Urban Parade | Quetzaltenango, Guatemala 4/2014 – Present
• Consultant and trainer for Social Media Marketing (analysis, development of strategy, defining metrics to
measure results, training employees with the new updates of the different platforms), SEO and E-mail
marketing.
• Organizer and speaker for a Digital Marketing Conference in Quetzaltenango, Guatemala.
!System QA Analyst at Wells Fargo
Signature Consultants | San Francisco, CA 11/2013 – 3/2014
• Management and Analysis of data for multiple projects simultaneously.
• Ensured all data was delivered on time.
• QA Analyst for business payroll system.
• Designed and created the Newsletter template for QA department.
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Julio Estacuy- Page 2
!Regional Social Media Manager
Hult Prize | San Francisco, CA 2/2013 – 3/2013 & 2/2014 – 3/2014
• Organized a team for the final regional event which included 50 teams from several international
universities.
• Managed 50+ volunteers from several different countries and all social media for the event.
!Division Assistant Manager & Inventory Analyst
Servicios Industriales y Agrícolas S.A. (SIDASA) | Guatemala City, Guatemala 6/2011 – 6/2012
• Optimized purchase order size and frequency from international suppliers in USA, Mexico, Venezuela,
Colombia, Shanghai and Taiwan.
• Developed sales delivery control system which significantly improved delivery logistics.
• Reduced inventory costs by implementing an inventory control system that optimized storage quantities.
• Improved customer relationship efficiencies by developing a system to anticipate their requirements,
control their quotes and manage their information.
!Lean Manufacturing Department Intern
MABE | Heredia, Costa Rica 9/2010 – 12/2010
• Designed a system to schedule, optimize and program the production sequence for three different
production lines using Microsoft Excel.
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VOLUNTEERING
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!Excel Specialist
Namaste Direct | San Francisco, CA 2/2014 – 4/2014
• Namaste Direct is a microcredit non-profit based in San Francisco, CA USA that provides unique business
development services for women in Guatemala. They contribute to women’s economic empowerment by
providing business development programs that increase the business cash flow of low income women.
They recently partnered with Kiva, the world’s best-loved online development platform.
• Work directly with the CEO and Founder of Namaste Direct developing Excel models for forecasting
projections of different projects for the different programs they offer.
!Marketing Analyst
Bixbee | San Francisco, CA 7/2013 – 9/2013
• Bixbee is a startup in San Francisco that sells school bags for kids. They have a program called “One
Here, One There”. Their program is design to help kids that don’t have the resources to buy school
supplies or backpacks in rural areas around the world. For each backpack Bixbee sells, they donate one
backpack full of school supplies to one kid.
• Identified potential markets outside the US to target by using SEO, SMO by analyzing the analytics of
their website using Google Analytics.
• Proposed different strategies to reach and increase customers engagement using Social Media, Blogs and
email marketing.
• Analyzed different campaigns of targeting and retargeting to identified which one worked better for the
company and proposed a timeline of implementation for each strategy based on their budget.