Dan Mascola Engineering-minded marketer skilled in understanding customer needs to create eﬀective marketing campaigns and products that people love to use 2011 - 2014 Product Marketing Manager Oakland, CA Created and managed sales tools, messaging/positioning, product videos, pricing, product requirements docs, users guide, voice of the customer program, sales/partner training Activities: 30+ sales meetings, 8 speaking engagements, 5 webinars, 10+ analyst/press briefings, 8 sales/partner trainings, 25+ data center and building walkthroughs Created: 20 data sheets, 4 user guides, 6 release notes, 5 product videos, 1 demo 2012 - 2014 Owner San Francisco , CA Developed, marketed, and sold 3 product lines of yoga gear to retail and wholesale customers. Over 100 units sold in 2013 bringing in a total revenue of $2,900. 2010 - 2011 Energy Efficiency Analyst San Francisco , CA Lead analyst responsible for identifying and communicating energy efficiency opportuniteis for high rise commercial office buildings, college campuses, lab facilities, and data centers Delivered monthly efficiency meetings to 10 different clients on an ongoing basis 2009 - 2010 Energy Engineer San Francisco , CA Performed technical review and validation services for 50+ energy efficiency projects 2 week onsite audit of 24 Air National Guard Buildings, wrote/delivered comprehensive report including 12 major energy efficiency initiatives 2006 - 2009 College Internships Boston, MA 6-month R&D and engineering roles in aviation, medical, and energy industries Skills Education Graduated 2009 Degree Mechanical Engineering GPA 3.76 Honors LEED AP, Deans List [email protected] 415-828-4215 Cross Functional Managment Positioning Public Speaking linkedin.com/in/danmascola Product Definition Customer Understanding Data Visualization danmascola.com