Putting Social Media Tools to Work for School Nutrition: Post It, Pin It, Tweet It, Eat It CIA$Healthy$Flavors,$Healthy$Kids$~ May 2014 POST$It,$PIN$It,$TWEET$It,$Eat$It$ Putting Social Media Tools to Work for School Nutrition CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Dayle$Hayes,$MS,$RD$ What you’ll learn in this presentation … – State of social media in the school nutrition world – Shining school nutrition stars and examples in social media – Essential directions for future social media successes • • • • Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on(( Consultant(to(agencies,(organiza6ons(&(districts(na6onwide( 2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)( 2012(Silver(FAME(winner((SNA)( • Facebook$ School$Meals$That$Rock$$$$ • TwiFer$ @SchoolMealsRock$ • Pinterest$ SchoolMealsThatRock$ • Blog$ SchoolMealsThatRock.org$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ DISCLOSURE$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ School$Meals$That$Rock$ • Board Member/Advisory Panel – Kellogg s Breakfast Council – American Association of School Administrators (AASA) Breakfast Advisory Council • Consultant – – – – – – US Department of Agriculture and Team Nutrition Program Multiple state departments of education and agriculture Idaho Barley Commission Mushroom Council American Egg Board CLIF bar – Chobani Yogurt – Ocean Spray Cranberries • Speaker s Bureau – National Dairy Council and state/regional dairy councils – National Cattlemen’s Beef Association and state beef councils CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Dayle Hayes, MS, RD [email protected] www.SchoolMealsThatRock.org$ Putting Social Media Tools to Work for School Nutrition: Post It, Pin It, Tweet It, Eat It CIA$Healthy$Flavors,$Healthy$Kids$~ May 2014 School$Meals$That$Rock$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ SchoolMealsThatRock.org$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Huffington$Post$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ @SchoolMealsRock$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Schoolmealsthatrock$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ School Meal Detractors CIA$Healthy$Flavors,$Healthy$Kids$2014$ Dayle Hayes, MS, RD [email protected] www.SchoolMealsThatRock.org$ Putting Social Media Tools to Work for School Nutrition: Post It, Pin It, Tweet It, Eat It CIA$Healthy$Flavors,$Healthy$Kids$~ May 2014 One PHOTO is worth a 1,000 words & 10,000+ views CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ One PHOTO State of social media in the school nutrition world – Gradually improving, but woefully inadequate for challenges ahead – Understandable, but the reasons are no longer good enough FarmRtoRCafeteria$2014$~$School$Meals$That$Rock$$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ $ All you need to start … CIA$Healthy$Flavors,$Healthy$Kids$2014$ School$Meals$That$Rock$ – Quality food – Students/customers – Permission – Smartphone CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Dayle Hayes, MS, RD [email protected] www.SchoolMealsThatRock.org$ Putting Social Media Tools to Work for School Nutrition: Post It, Pin It, Tweet It, Eat It CIA$Healthy$Flavors,$Healthy$Kids$~ May 2014 Provo$School$District,$UT$ Shining school nutrition stars and examples in social media – Several districts have a fabulous social media presence now – Real stories of real school meals need to go viral CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Texas: Hays & Coppell CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Solvang$Viking$Café,$CA$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Dayle Hayes, MS, RD [email protected] www.SchoolMealsThatRock.org$ Putting Social Media Tools to Work for School Nutrition: Post It, Pin It, Tweet It, Eat It CIA$Healthy$Flavors,$Healthy$Kids$~ May 2014 CUSD,$Chandler,$AZ$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Lunch Hour Movie Essential directions for future social media successes – Training, technical support and encouragement – Ramp it UP … NOW! CIA$Healthy$Flavors,$Healthy$Kids$2014$ FED UP Movie As of April 26, 2014 Facebook 11,424 Twitter 3,316 Pinterest ____ Instagram ____ CIA$Healthy$Flavors,$Healthy$Kids$2014$ From this … As of April 26, 2014 Facebook 1,714 Twitter 5,011 Pinterest ____ Instagram 559 CIA$Healthy$Flavors,$Healthy$Kids$2014$ FarmRtoRCafeteria$2014$~$School$Meals$That$Rock$$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ $ Dayle Hayes, MS, RD [email protected] www.SchoolMealsThatRock.org$ Putting Social Media Tools to Work for School Nutrition: Post It, Pin It, Tweet It, Eat It CIA$Healthy$Flavors,$Healthy$Kids$~ May 2014 … to this! From this … CIA$Healthy$Flavors,$Healthy$Kids$2014$ FarmRtoRCafeteria$2014$~$School$Meals$That$Rock$$ $ CIA$Healthy$Flavors,$Healthy$Kids$2014$ … to this! Starksboro, Vermont FarmRtoRCafeteria$2014$~$School$Meals$That$Rock$$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ $ CIA$Healthy$Flavors,$Healthy$Kids$2014$ All we really need … – Quality food – Students/customers – Permission – Smartphone CIA$Healthy$Flavors,$Healthy$Kids$2014$ … all we really need!! – PRACTICE – PRACTICE – PRACTICE CIA$Healthy$Flavors,$Healthy$Kids$2014$ Dayle Hayes, MS, RD [email protected] www.SchoolMealsThatRock.org$ Putting Social Media Tools to Work for School Nutrition: Post It, Pin It, Tweet It, Eat It CIA$Healthy$Flavors,$Healthy$Kids$~ May 2014 Dayle$Hayes,$MS,$RD$ • • • • School$Meals$That$Rock$ Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri6on(( Consultant(to(agencies,(organiza6ons(&(districts(na6onwide( 2013(Montana(School(Nutri6on(Professional(of(the(Year((MT(SNA)( 2012(Silver(FAME(winner((SNA)( • Facebook$ School$Meals$That$Rock$$$$ • TwiFer$ @SchoolMealsRock$ • Pinterest$ SchoolMealsThatRock$ • Blog$ SchoolMealsThatRock.org$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ CIA$Healthy$Flavors,$Healthy$Kids$2014$ Dayle Hayes, MS, RD [email protected] www.SchoolMealsThatRock.org$
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