Merchant Participation Info

UNION STREET & ADJACENT FILLMORE STREET
HOLIDAY PROGRAM
LIGHTING OF BUILDINGS AND TREES
Up No later than November 24 ~ Union St. won the Best Lit Street in SF last year, let’s do it again!
Huge draw for customers if the whole street participates! ~ White lights for best overall effect!
Lighting assistance available- see reverse ~ Prize awarded for best lit building!
FANTASY OF LIGHTS SAT, DEC 6th, 3-7 PM
Street Entertainment in each block!
Reindeer Pony Rides, Horse Drawn Carriage Rides, Jugglers, Face painters, Cupcake Decorating,
Balloon Animals, Dancers, Costume Characters & more!
Santa arrives at 5:30 pm at the Cudworth Mansion 2040 Union St ~ Benefit for the SF Fire Fighters Toy Program
Followed by Merchant Open House/Evening Shopping!
THE GREAT UNION STREET ELF HUNT
New this year, to drive customers into your business, we will be placing a toy Elf at participating merchants for one
week! Customers will be given maps where they will fill in the name of each participating merchant’s elf. Completed
maps are collected and one winner will be selected and receive a $500 visa gift card!
The Elf Hunt will run from December 6th through the 13th ~ What will you name your Elf????
HOLIDAY DOLLARS
Designed to drive customers into stores, restaurants & service businesses
Distributed by Santa on 3 Saturdays before xmas in December, 1pm – 4pm
Thousands printed! Deadline 11/27
ADVERTISING AND PROMOTION
Marina Times Nov/Dec Issues, SF Chronicle, The New Fillmore, Publicist,
Press releases, website postings, posters, & social media!
SPONSORS WILL BE ON POSTER AND IN SELECTED ADS ~ Print deadline 11/13
MERCHANT OPEN HOUSE/EVENING SHOPPING
Stay open late on Fridays and Saturdays through December! ~ Host special events, Offer refreshments, get creative!
Merchant Sponsors can request for us to place a winery in your store to sample
wine to your customers on a day of your choice in December!
WINDOW DECORATIONS
Holiday Shoppers love the Union Street window décor! Creative windows attract holiday shoppers!
Try to beat the competition and be the best on Union Street! ~ Prize awarded! Judging Dec. 7h!
VALIDATED PARKING
Encouraging customers to come & shop by offering free parking
Contact Wells Fargo Garage 415-434-4400 & Union St Garage 415-673-5728
2014 FANTASY OF LIGHTS MERCHANT APPLICATION
ALL merchant sponsors will be included on press release and the ELF HUNT map**
 STARBURST STAR SPONSOR: $1,000 ($900 for Union St. Assoc. Members)
 ALL Sponsor Benefits in box below
 Large square on holiday dollars
 Prominent placement on website, posters & ads
 GOLD STAR SPONSOR: $500 ($450 for Union St. Assoc. Members)
 FOUR Sponsor Benefits- please select in box below
 Prominent placement on posters & ads
 SILVER STAR SPONSOR: $250 ($225 for Union St. Assoc. Members)
 TWO Sponsor Benefit- please select in box below
 WHITE STAR SPONSOR: $150 ($135 for Union St. Assoc. Members)
 ONE Sponsor Benefit- please select in box below
SPONSORSHIP BENEFITS:
Select # of benefits depending on your sponsorship level above. *Size dependent upon sponsorship level








STORE NAME/LOGO* on the Posters, websites & Ads (print deadline 11/14)
HOLIDAY DOLLARS*- Thousands distributed! (deadline 11/27)

Square description of discount, service or giveaway: __________________________________________
HOLIDAY ACTIVITY to be placed on block on event day 12/6
COMPANY BANNER* placed at Santa Sit & Photo Area on event day 12/6
COUPONS/BUSINESS CARDS passed out by roaming costume character on event day 12/6
WEEKLY FACEBOOK ANNOUNCEMENTS in Dec. of deal/announcement of your choice to over 5,000 fans
WINERY IN YOUR STORE on a day of your choice in Dec. to sample wine to your customers for a few hours
ELF HUNT** We will give you toy elf to display in your store (included in all sponsorship levels)
OTHER HOLIDAY PRESS WORTHY WAYS TO PARTICIPATE
Note: Only star sponsors’ participation will be included in Press Releases & Facebook Announcements









ELF HUNT- We will give you toy elf to display and your store will be included on map (deadline 11/27)
= $60 ($40 for Union St. Assoc. Members) ELF NAME:__________________________________
Other DONATION Amount =___________________
DOING MY OWN HOLIDAY ACTIVITY/CHARITY Describe:__________________________________
Decorating my store with WHITE LIGHTS- Prize awarded to best lit building!
 People/agencies that can help put lights up for a fee: (1) David Landry: 415-577-6058 (2) The
Christmas Light Pros, Emily: 415-250-7510
DECORATING MY WINDOW for the Holiday Window Competition – Prize given, Judging on Dec. 6th
DONATE TOYS to the SF Firefighters program
STAY OPEN LATE FRI & SAT through Christmas
OFFER VALIDATED PARKING for customers
I am a MEMBER of the Union Street Association
BUSINESS ________________________________________CONTACT_____________________________________
ST ADDRESS___________________________ PHONE_________________EMAIL
_______
_____
WEBSITE___________________________________________ AMOUNT ENCLOSED________________________
Check#
Credit Card #(4% cc processing fee)
Exp Date
Please Fill out this application and make all Checks Payable to: THE UNION STREET ASSOCIATION.
Mail to: Steven Restivo Event Services, llc, P.O Box 151017 ~ San Rafael, CA. 94915 ~
Ph: 415-456-6455 ~ Fax: 415-456-6436 ~ [email protected]
Holiday Celebration Program Info
1. “Holiday Dollar” – Thousands Distributed!!!
FRONT
BACK
EXAMPLE
Your Company Name or logo here!
You decide what goes in your square. # of boxes determined by # of participants.
2. Poster draft, 11’x17’
3. Union Street ELF HUNT
1. Sign up for Elf Hunt
2. Name your Elf
3. Shoppers get map of
participating stores
4. Shoppers visit each
location and write down
each Elf’s name
5. When complete,
shoppers leave their
card at a drop off
location and enter to
win $500 visa card!
?
6. Hunt lasts from 12/6-13
4. Holiday Celebration Event, 12/6
1.
Event from 3-7pm includes activities on each block: jugglers, ponies, balloon guys, costume
characters, face painters, etc
2.
Merchant Open House offering refreshments & staying open late (Fri & Sat) till 9pm
3.
Show your support or get your store name exposed to all of the shoppers and get your company
banner on the cable car, Santa sit, or next to an activity!
Here’s to a great Holiday Season on Union Street!

Download Report