European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 Updated 11-03-2014 European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 1.) Module 1415-M0: Introduction of Bahasa Indonesia (optional) Lecturer: Dr. Ida Ayu Made Puspani, Udayana University (Indonesia) Date: 08.09. - 12.09.2014 ECTS: 3 Credits / Time Load: 75 hours 2.) General Description The introduction of the language “Bahasa Indonesia” is related to daily life and helps to communicate in typical situations, i.e. introducing yourself, bargaining in the market, asking for assistance, orientation and location etc. For students with scholarships participation in the language course might be compulsory / required. 3.) Compulsory literature (including texts or scripts provided by the lecturer): - Script: BAHASA language course - CD with BAHASA language course for self learning exercises 4.) Assessment: 50% oral language exam, 50% written test. --------------------------------------------------------------------------------------------------------------------------------------------------Page 0-1 Status: 11-03-2014 Day Session I 8:30 – 10.00 Session II 10:15 -11:45 Session III 12:00 – 13:30 Session IV or Homework 14:30 – open end Monday 08-09-2014 Basics of Bahasa Indonesia Basics of Bahasa Indonesia Basics of Bahasa Indonesia Home work Tuesday 09-09-2014 Basics of Bahasa Indonesia Basics of Bahasa Indonesia Basics of Bahasa Indonesia Home work Wednesday 10-09-2014 Basics of Bahasa Indonesia Basics of Bahasa Indonesia Basics of Bahasa Indonesia Home work Thursday 11-09-2014 Basics of Bahasa Indonesia Basics of Bahasa Indonesia Basics of Bahasa Indonesia Preparation for language exam Friday 12-09-2014 Basics of Bahasa Indonesia Basics of Bahasa Indonesia Oral and written language exam --------------------------------------------------------------------------------------------------------------------------------------------------Page 0-2 Status: 11-03-2014 European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 1.) Module 1415-M1: Intercultural Communication in Theory and Practice Lecturers: Dr. Merina Pradhan-Rehling, European Overseas Campus (Indonesia) Date: 15.09. - 19.09.2014 ECTS: 5 Credits / Time Load: 150 hours 2.) General Description Awareness of and ability to deal with different cultures in daily life, work and business is an essential core skill in International Management and requires a basic understanding of cultural values of the society. Asian societies are in many ways different from western societies. It is a unique chance and experience connecting theoretical and practical aspects of intercultural communication by understanding perspectives of cultural values and taboos, social priorities and attitudes. The module provides important basics of religion, role of gender, family structures, and social hierarchies in private and professional environment in Asia. A deeper insight into the philosophy of Hinduism in Bali in the country of Indonesia which itself has the world’s biggest Muslim population is essential to understand religion, arts, dance, music and social systems as parts of a holistic view of individual life cycles and its deep rooted traditions. Visits to famous cultural places and participating in local rituals will provide first-hand experience and helps to sensitize for living as a guest in the country including basic understanding of behaviour and social “Do’s and Dont’s” in typical situations. 3.) Compulsory literature (including texts or scripts provided by the lecturer): - Arivia, G.: Relations between Religions and Cultures in South-East Asia, Washington 2009 - Beshara,M.: Haunted Bali, Leipzig (no year) - Copeland, Jonathan: Secrets of Bali, Bangkok 2010 - Swearer, D.: The Buddhist World of Southeast Asia, New York 2010 4.) Assessment: 30% group presentation, 70% assignment. --------------------------------------------------------------------------------------------------------------------------------------------------Page 1-1 Status: 11-03-2014 Day Session I 8:30 – 10.00 Session II 10:15 -11:45 Monday 15-09-2014 Rituals and blessings: temple ceremony with Hindu Priest in local campus temple L: Introduction to Indonesia’s History under political, economical and cultural aspects Tuesday 16-09-2014 L: Philosophy of Balinese Religion and spiritual beliefs Wednesday 17-09-2014 L: Influence of religion and belief in local Architectures and modern living Thursday 18-09-2014 Efforts and Initiatives to preserve culture and belief system in modern day Bali - Discussion Friday 19-09-2014 L: Core Beliefs- Life cycles, rituals and festivals L: Social Structures and Role of Gender Session III 12:00 – 13:30 Session IV or Homework 14:30 – open end L: Hinduism and Buddhism in Asia Excursion L: Holistic dynamism of religion to Balinese music, dances and arts Exploring typical Balinese (food, dress, habits etc.) and identifying Do’s and Don’ts cultural differences in everyday behaviour GW: presenting destinations Video session: “Schönheit und Reichtum”, the German artist Walter Spiess in Bali GW: Presentations Comparison between two cultures Role and structure of the “Mother Temple Besakhi” at Mount Agung; Ubud – the City of Arts, traditional dance and music. --------------------------------------------------------------------------------------------------------------------------------------------------Page 1-2 Status: 11-03-2014 European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 1.) Module 1415-M2: The Ethics of Money and Management in the Era of Globalization Lecturer: Dr. Jes Villa / Ingolstadt University of Applied Sciences Ingolstadt Date: 29.09. – 03.10.2014 ECTS: 5 Credits / Time Load: 150 hours 2.) General Description of Seminar Money affects the lives of all people and societies. Dangers arise when financial goals become the overarching metrics and the profit motive mutates into excessive self-interest ignoring adverse consequences to others. Ethical failures on the part of banks and financial management caused the global sub-prime crisis of 2007 - 2009 that resulted in bank failures, wreaked havoc on vulnerable customers, and continues to exploit hapless victims to this date. This course examines the centrality of money and why ethical behaviour in management is vital. Course Content Global credit crisis: causes, casualties, current state; Philosophical views on money throughout history; Financialization: growth in issuance and trading of financial market instruments and ownership claims; over-reliance on structured finance; Dominance of financial disciplines in corporate management and governance; Exuberance in consumer credit boom; Impetus to unbridled growth in predatory sub-prime real estate mortgage loans; Efficacy of regulations to curtail greed and abuses; debate on excessive bonus compensation; Need for enlightened leadership / management and education in order to install ethical values and reform corporate culture. Course Objectives By the end of the course, the students will: fully appreciate and identify the critical role that money and banks play in their lives evaluate how ethical principles and action impact individuals and society apply an ethical framework gained from the course to assess the quality and ethical ramifications of financial products develop a proper sense of balance between self-interest and those of others and recognize the potential consequences of actions and products place mainstream theories of money and economics in proper context synthesize what they have learned in finance and economics with the reality of the social world enhance leadership and management skills as decision-making is improved with internalization of ethical virtue. --------------------------------------------------------------------------------------------------------------------------------------------------Page 2-1 Status: 09-03-2014 3.) Compulsory literature (including texts or scripts provided by the lecturer): Readings on corporate finance theories, financial economics, financial crisis, philosophy, business ethics. Details follow. 4.) Assessment: follows --------------------------------------------------------------------------------------------------------------------------------------------------Page 2-2 Status: 09-03-2014 Day Session I 8:30 – 10.00 Session II 10:15 -11:45 Session III 12:00 – 13:30 Session IV or Homework 14:30 – open end Monday Global Financial Crisis 2006 -09 (L) Current State of Economic Recovery 2010-13 (P) Centrality of Money & Banking (GW) Concepts of Money (L&P) Tuesday Ethical Theories of Money (L) Case Studies of AU / HK Banks (GW) Self-governance & State Regulations in AU / HK (P) Financialisation (L) Wednesday Exploitative Marketing in Finance (GW) PPI Concerns in UK (P) U.S. Sub-prime Crisis: Ethical Failure (L) Impact of Securitisation (L) Thursday Current State of U.S. Mortgage Market (GW) Real Estate Boom & Bust in Spain (P) Financial Regulation & Consumer Protection: AU / HK vs. US (L) New Banking Regulations & Prospects (P) Friday Dominance of Financial Disciplines in Corporations (L) Metastasis of Greed (P) Deficiency of Responsibility, Justice, Integrity (L) Need for Leadership & Education for Ethics (L) --------------------------------------------------------------------------------------------------------------------------------------------------Page 2-3 Status: 09-03-2014 European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 1.) Module 1415-M3: International Development Lecturer: Prof. Dr. habil Uwe Rehling, European Overseas Campus (Indonesia) Date: 13.10. – 17.10.2014 ECTS: 5 Credits Total time load: 150 hours 2.) General Description of Seminar The module reflects in a broader multi-disciplinary perspective the phases of development of societies and countries from nomads to high industrialized economies. Countries in Asia and the Pacific are rapidly transforming from low to higher development, generating new dimensions of economic growth and socio-cultural changes. More aspects in this context arise: - Europe dominating the “rest of the world” for centuries - Rich “North” and poor “South” - Formal and informal sectors of economy - Rural life and poverty - Rural exodus and urbanization - “East” overtaking “West”. Theories of Economic Development and changing global targets of the United Nations over the last decades will help to understand indicators of development and new global challenges of a growing world population. At the end participants are able to understand dualism of development on local, national and global level and the interrelation between countries, cultures and economies. 3.) Literature (including e-books, texts or scripts provided by the lecturer): - Diamond, Jared (2013): Guns, Germs and Steel - Kingsbury, Damien (2007): Southeast Asia - A Community of Diversity In: Politics & Policy, Volume 35, No. 1, London 2007, p. 6-25 - McBrewster,John edit. (2010): Informal Sector – Measures of national income and output, Beau Bassin/Mauritius - Rapley,John (2007): Understanding Development, London - United Nations (2013): Human Development Report 2013, New York --------------------------------------------------------------------------------------------------------------------------------------------------Page 3-1 Status: 09-03-2014 Other sources: - Biz-ed: Theories of Econ. Development http://www.bized.co.uk/virtual/dc/copper/theory/th1.htm - United Nations Development Program (UNDP): http://www.undp.org/ http://hdr.undp.org/en/statistics - Worldbank: http://hdr.undp.org/en/countries http://www.worldbank.org http://hdr.undp.org/en/reports http://databank.worldbank.org/ddp/home.do - Library of Congress of U.S. Government / Federal Research Division: http://www.loc.gov/rr/frd - Association of Southeast Asia Nations: http://www.aseansec.org 4.) Assessment: The final assessment for the module is based on - 1x presentation 30% (30 minutes) - 1x interim test 20% (45 minutes) - 1x final exam 50% (2 hours) --------------------------------------------------------------------------------------------------------------------------------------------------Page 3-2 Status: 09-03-2014 Schedule of seminar week, remarks: - Lecture (L) is given by the lecturer, Presentation (P) is given by students and Group Work (GW) or individual Home Work (HW) is a task for the students to be prepared within a certain time frame and results prepared in a presentation and/or as printed report / documentation / assignment. Day Session I 8:30 – 10.00 Session II 10:15 -11:45 Session III 12:00 – 13:30 Session IV or Homework 14:30 – open end The lecture requires pre-readings and internet research Day 1 L1-1: How socio-economic systems arise and change from subsistence to industrial production; L1-2: Europe conquering the world (reflecting colonialism) L1-3: Interpretation and history of socio-economic development after WW2” Home work: Preparation of presentations Home work: Preparation of presentations, P1: ”Population” P3: “Income” P5: “Corruption” P 2: “Labour” P4: “Economy” P6: “Human Rights” Day 3 Interim Test L3-1: Informal Sector in Countries of Transformation (1) L3-2: Informal Sector in Countries of Transformation (2) Day 4 L4-1: Poverty L4-1: Rural life Day 2 P7: “Political systems” P8: “Education” Home work; Home work: Preparing for exam P 9: “Health” Day 5 P11: “Consumption” Guns, Germs and Steel P10: “Tourism” Day 6 Written test (120’) --------------------------------------------------------------------------------------------------------------------------------------------------Page 3-3 Status: 09-03-2014 European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 1.) Module 1415-M4: Research Project: Informal Sector and Modern Economy Lecturer: Dr. Merina Pradhan-Rehling, EOC (Indonesia) Date: 20.10.-24.10.2014 ECTS: 5 Credits Total time load: 150 hours Precondition is participation in “Module 1415-M3: International Development“ 2.) General Description of Seminar It takes just short time to leave the places of mass tourism in South Bali and reaching more traditional places in Bali or neighbouring islands where people are mainly living on traditional and non-touristic activities. The seminar will be organized as field survey and taken as an ideal example to understand the role of traditional income generating activities and “modern” economy. Participants will work in groups on different key subjects which had been lectured in previous seminars, i.e. primary sector versus tertiary sector / subsistence farming / informal sector assisting formal sector / role of gender, culture and tradition / impact of tourism as new service sector. The groups are investigating different stakeholders, i.e. local population, visitors, investors, and business of the formal and informal sector. The facts of the survey will be presented as group presentations while analysis and interpretation of the survey are individual tasks in the form of written assignments. . 3.) Compulsory literature (including texts or scripts provided by the lecturer): Will be provided 4.) Assessment: 10% Preparing of questionnaire (group work) 30% Presentation: quantity and quality of collected primary data (group work) 60% Research report (individual) --------------------------------------------------------------------------------------------------------------------------------------------------Page 4-1 Status: 09-03-2014 Schedule of seminar week, remarks: - Lecture (L) is given by the lecturer, Presentation (P) is given by the students and Group Work (GW) or individual Home Work (HW) is a task for the students to be prepared within a certain time frame and results prepared in a presentation and/or as printed report / documentation / assignment. Day Session I 8:30 – 10.00 Day 1 Session II 10:15 -11:45 Session III 12:00 – 13:30 Session IV or Homework 14:30 – open end Preparation day: basic introduction in research methodology Day 2 Transfer to place of survey Transfer to place of survey First overview of area GW: preparing for survey, making contacts First overview of area GW: preparing for survey, making contacts Day 3 Field survey Field survey Field survey Field survey / discussing findings Day 4 Field survey Field survey Field survey Field survey / discussing findings Day 5 Return to Campus Preparing report & presentation Preparing report & presentation Preparing report & presentation Day 6 Presentation of findings Presentation of findings Discussion on individual assignments --------------------------------------------------------------------------------------------------------------------------------------------------Page 4-2 Status: 09-03-2014 European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 1.) Module 1415-M5: Business English Lecturer / Institution: N.N. Date: 03.-04.11. / 13.-14.11. / 20.-21.11.2014 ECTS: 5 Credits Total time load: 150 hours 2.) General Description The course aims to improve the level of English as Second Language (ESL) for business and management of the participants and focusses on spoken English required for discussions and presentations. The module is split into three major sub-modules with specified topics for each part. Content details and schedules will be discussed with the participants. Suitable topics for the sub-modules are: - Structure of companies, sectors of employment, company culture; - Text on corporations of the past and present, discussion on companies students have worked for during internships or apprenticeships; - Case studies, group work, analysis of financial and business reports / articles in news papers and magazines. 3.) Compulsory literature (including texts or scripts provided by the lecturer): --- follows --4.) Assessment ---- follows --- -----------------------------------------------------------------------------------------------------------------------------------------Page 5-1 Status: 09-03-2014 Seminar Schedule, Remarks: - Lecture (L) is given by the lecturer, Presentation (P) is given by the students and Group Work (GW) or individual Home Work (HW) is a task for the students to be prepared within a certain time frame and results prepared in a presentation and/or as printed report / documentation / assignment. Day Session I 8:30 – 10.00 Day 1 Details follow Session II 10:15 -11:45 Session III 12:00 – 13:30 Session IV or Homework 14:30 – open end Day 2 Day 3 Day 4 Day 5 Day 6 -----------------------------------------------------------------------------------------------------------------------------------------Page 5-2 Status: 09-03-2014 European Overseas Campus (EOC) Yayasan Kampus Eropa Luar Negeri Campus of Academic Excellence and Intercultural Experience European Overseas Campus Asia Office: UNUD / Fak. Teknik Kampus Bukit Jimbaran 80361 Badung / Indonesia Postgraduate (MASTER) Program Sep. 2014 – Feb. 2015 1.) Module 1415-M6: International Marketing Lecturer / Institution: Dr. Rob Hecker, School of Management, University of Tasmania/Australia Date: 08.12.-12.12.2014 ECTS: 5 Credits Total time load: 150 hours 2.) General Description The course introduces the participants to the main concepts of international marketing management and offers an analytic framework for the development, implementation and control of international marketing. Students should be able to analyze, select and evaluate the appropriate frameworks for firms approaching international markets. The course has a decision-oriented approach and is structured according to the following five main management decisions connected with the international marketing process: 1. The decision whether to internationalize: Motives (proactive and reactive) for starting export; Triggers of export initiation; Export barriers/risks; Internationalization behaviour; International competitiveness. 2. Deciding which markets/countries to enter: Description and evaluation of the international environment (political/economic/cultural); Deciding which foreign markets are most attractive for the firm’s product or service; Preliminary screening; Analyzing market potential; Evaluating company sales potential; Market expansion strategies: Incremental versus simultaneous entry. 3. Deciding how to enter the foreign markets: Classification of entry modes: export, intermediate and hierarchical modes; Export modes: Distributors, agents, piggy back, export management company; Intermediate modes: Licensing, franchising and joint ventures; Hierarchical modes: Subsidiaries (Acquisition or Greenfield investment); Foreign divestment; Internet as an entry mode. 4. Designing the international marketing programme: Product/services decisions; Pricing decisions and terms of doing business; Distribution decisions (international retailing); Communication decisions (promotion strategies); 5. Implementing and coordinating the international marketing programme: International (crosscultural) sales negotiations; Global Account Management (GAM); Transfer of knowledge and ‘best practices’ from one market to another; International business ethics; Transnational bribery. 3.) Compulsory literature (including texts or scripts provided by the lecturer): --- follows --4.) Assessment ---- follows --- ------------------------------------------------------------------------------------------------------------------------------------------Page 6-1 Status: 17-11-2014 4.) Seminar Schedule, Remarks: - Lecture (L) is given by the lecturer, Presentation (P) is given by the students and Group Work (GW) or individual Home Work (HW) is a task for the students to be prepared within a certain time frame and results prepared in a presentation and/or as printed report / documentation / assignment. Day Monday Session I Session II Session III 8:30 – 10.00 10:15 - 11:45 12:00 – 13:30 L – Review pre-reading: economic, financial and cultural, environment (Chpts 3 & 4; Chpts 2 & 3) L – Technology and environmental variables (Chpt 5; Chpt 5) L & D - Introduction to international marketing (including the marketing mix) (Chpt 1; Chpt 1) L – Review pre-reading: Political and legal environment (Chpts 2; Chpts 4) Tuesday Wednesday L & D – Review of Monday L – Current issues, researching & globalisation (Chpts 6, 7 & 11; Chpts 6 & 11). A1 - HW1.1 due – max. 500 words L - International market selection, entry and planning (Chpts 8 & 12; Chpts 7 & 8) L & D – Review of Tuesday L – Relationships, networks and strategic alliances (Chpt 10; Chpt 12) A1 - HW1.2 due – max. 500 words L – Modifying products & services for international markets (Chpts 13 & 17; Chpts 13 & 14) L & D – Review of Wednesday Thursday L – Promotion in international markets (Chpt 15; Chpt 15) L – International pricing for profit (Chpt 14; Chpt 16) Friday D – Final discussion on presentations and A4. HW - Preparation for HW1.1 & A4 L & D – Introduction to the IM plan & projects L – International competitive strategies (Chpt 9; Chpts 9 & 10) HW - Preparation for HW1.2 & A4 A2.1 – GW, P, & A – case study 1 L – Modifying products & services for international markets cont. HW - Preparation for HW1.3 & A4 A2.2 – GW, P, & A – case study 1 L – Effective distribution overseas (Chpt 16; Chpt 17) HW - Preparation for A3 & A4 A2.3 – GW, P, & A – case study 1 A1 - HW1.3 due – max. 500 words L and D – Review of Thursday Session IV or Homework 14:30 – open ended A3 – GW Groups 1, 2 and 3 IM plan presentations (continued into next session) A3 – GW Groups 1, 2 and 3 IM plan presentations cont. HW - Preparation for A4 (due 16 January) Chapters indicated are from Fletcher & Crawford (2014) or Fletcher & Brown (2008) as indicated) ------------------------------------------------------------------------------------------------------------------------------------------Page 6-2 Status: 17-11-2014
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