Swatch Free4Style 2014 - Press Kit Editorial The Swatch Free4Style gathers during three days four distinctly different but complementary disciplines: FMX, Jet Skiing, Wakeboarding and a variety of music. This 22nd edition will be jam packed with breath taking shows and performances. Located at the Neuchatel lakeside and on the banks of Estavayer-le-lac, this event has gained a referential reputation in the freestyle sports and the clubbing scene in the French speaking part of Switzerland and its fame continues to expand beyond the borders of our country. Thrilling emotions, extreme sports, clubbing and a bunch of other surprises will be waiting for you from the 4th to the 6th of July 2014 at Nova Friburgo square for the 22nd edition of this “Legendary” event. 2 Swatch Free4Style 2014 – Press Kit Summary Press release The sports Music - Clubbing New for 2014 Athletes to follow Program Event map Ticket corner Credits and media contact Practical information and access Partnerships & Sponsors The poster 2014 Swatch Free4Style 2014 – Press Kit 4 5 7 8 8–9 10 11 12 13 14 15 16 3 Press release THE UNAVOIDABLE FREESTYLE MEETING POINT FROM THE 4TH TO THE 6TH OF JULY 2014 AT ESTAVAYER-LE-LAC For the 22nd Swatch Free4style edition the town of Estavayer-le-Lac is preparing to welcome a promising amount of internationally recognized athletes and Dj’s. This year’s event will allow you to discover the Freestyle sports in the wonderful environment of Place Nova Friburgo on the banks of Lake Neuchatel. An immeasurable amount of Style! About a hundred daring athletes from all around the globe, some even with world champion titles, will be ready to compete in their field of expertise being it FMX (freestyle motocross), Jet Skiing, Wakeboarding and Jet Surfing. Mat Rebeaud, local FMX hero and FMX Swatch Free4style 2013 competition winner, will be once again fighting for his title. After having seen his jaw dropping aerial skills from the previous edition, we can surely expect an amazing show. The New Zealander Levi Sherwood, the current leader of Red Bull X Fighters, will also be taking part accompanied by his comrades and stars of the sport. In the water is where you’ll find the Jet Ski competition riders, distinguished pilots battling on different types of courses including the exclusive Swatch Free4style « Oval Race » which is being held at this event for the second year in a row. In this particular course the riders will compete in a closed loop, assuring electrifying pursuit races to the audience Wakeboarding and Flyboarding will play an equally important part in the show with freestyle demonstrations performed by professional wakeboarders who have been invited especially for this occasion such as Stéphane Prayas, the world champions of Flyboard. 4 A completely new and unseen discipline in Switzerland The big novelty of this 22nd edition will be Jet surfing, which for the first time will take place in Swiss waters exclusively for the Swatch Free4Style. After the Flyboard, Jet Surfing is a new mechanical and aquatic sport which is a combination of jet skiing and surfing, allowing the rider to reach speeds of up to 60 km/h. The Swatch Free4Style will have the honor of hosting Jet Surfing championship race as explained by Hubert Monod, president of the event: “I’m looking forward to see all the stars from all the different disciplines of the Swatch Free4Style event and especially curious to see the Jet Surfing, discipline that is being hosted and that is a part of the world series Jet Surf race. We’ve never had a line-up that was this impressive. I can only hope that good weather and the public won’t miss this 22nd edition of pure sickness”. Let’s also dance! Estavayer-le-Lac will vibrate to the rhythm of electronic music After the effort comes comfort: Official Swatch Free4Style evenings will be held Friday and Saturday from 23:00. On both evenings, the atmosphere will be provided by a selection of the best Swiss DJs and internationally recognized DJs especially for Friday night: PENDULUM DJ SET & VERSE (AUS / UK). Madness and House Party Killers will precede the Australian duo. On Saturday, it will be up to PARTY BANGERS anthology with the DJ from Lausanne; Bad Nelson, accompanied by Julian Watson and Troy Dexter. Lucas Monème will also be present in the early evening. Swatch Free4Style 2014 – Press Kit The Sports Swatch Free4Style has recently gained a key position in the freestyle events of Switzerland. The show will place great emphasize on FMX, represented by local star Mat Rebeaud, on Wakeboard and on Jet Ski. Athletes from the four corners of the world will share their talent and passion for this extreme freestyle with the public FMX (Freestyle Motocross) As every year, the main highlight of the event will be FMX. The arena will consist of a reception and ramps worthy of the greatest international FMX show. The “gladiators” will fly gracefully over the Nova Friburgo square performing breathtaking tricks. Two riders of the Swatch Proteam will honor us with their presence for this great weekend. Mat Rebeaud and the New Zealander Levi Sherwood are currently leading in the Red Bull X-Fighters tour. They will be joined by the world’s best FMX riders. In addition, a surprise performance in Switzerland featuring a unique motorized vehicle will be announced a few days before the event. To elect the “king” of the evening, a jury of Swiss sports stars chaired by Marc Ristori will nominate the winner of this 22nd edition. FMX Highlights 2013 https://www.youtube.com/watch?v=n9CoW1pkCbY Swatch Free4Style 2014 – Press Kit 5 Wakeboard Wakeboarding will also be present including freestyle demonstrations performed by international team wakeboarders as well as distinguished guests. These wakeboarders will delight the audience with various shows throughout the weekend. Headlining Quentin Delefortrie (BEL) Julien Bonnet (BEL) Highlights Wakeboard 2013 https://www.youtube.com/watch?v=UmoYAwNhauc Jetski We are pleased to announce you the big new of the 22nd edition of the Swatch Free4Style the partnership of both FREEGUN and Jetcross tour coming straight from France. One hundred drivers of all nationalities will start on the waterfront of the Nova Friburgo square to deliver a sensational show. The riders will have to endure different types of challenges and track formats including the “Oval Race”: a Free4Style Swatch exclusivity that is being held here for the second consecutive year. This race features two drivers who engage in a full throttle battle around a closed loop! Blood bubbling races and freestyle demonstrations, are a sure combination to make this 2014 edition an unforgettable one. Headlining Jéréy Poret (France) Kevin Reiterer (Austria) Alec Enderli (Switzerland) Headlining Freestyle Jetski Niels Willems (Belgium) Jetski Highlights 2013 https://www.youtube.com/watch?v=rn9H6bQFMpc Flyboard Flyboard is a mix of the hottest extreme sports (Jetski, ski, snow, acrobatic diving, ...) based on a clever system that propel both in the air and underwater. This awesome sport will be present at the Swatch demos Free4Style 2014. For this 22nd edition we are pleased to welcome Stéphane Prayas (world champion in the discipline) that is sure to set up a show by launching impressive figures more than 10 meters above the water level! 6 Swatch Free4Style 2014 – Press Kit Music – Clubing FRIDAY 4TH JULY 2014 SATURDAY 5TH JULY 2014 »» »» From 23h : House Madness + Party Killers (CH) 00h30 – 02h00 : Pendulum DJ Set & Verse (AUS / UK) From 20h : Lucas Monème Dj Set (CH) »» 23h00 – 02h00 : Party Bangers with Bad Nelson and Guests (CH) »» © Pendulum Dj Set & Verse The Australians from the group Pendulum are true drum’n’bass pioneers. The group helped spread the popularity of the genre around the world with hits and remixes (including Prodigy) and impressive tours, like the first part for Linkin Park. Today, even though the live band is having a break, different members of Pendulum will continue to dj set around the world to keep it alive. Rob Swire and Gareth McGrillen under the name Knife Party will be blasting vibes on the electro and dubstep side and El Hornet and Mc Verse will represent for the typical drum’n’bass style under the name Pendulum. These amazing artists will be present Friday, July 4, 2014 in Swatch Free4Style. Infos http://www.youtube.com/watch?v=hRzK-ltwGng http://www.youtube.com/watch?v=qaePFrtRaf4 http://www.youtube.com/watch?v=UYS67S7zcXw Bad Nelson Living in Lausanne, the “capital of clubbing in Switzerland”, Bad Nelson is a talented DJ that has added a new flavor to the Swiss electronic music scene. Founder of the “Party Bangers” this dance music producer has managed to carry this label to the highest level by organizing crazy parties. Parties that attracted and conquered huge crowds from the whole of Switzerland! This incredible group will rock the Nova Friburgo square on Saturday, July 5th from 23h! Infos https://www.youtube.com/watch?v=La6CebRadhc Party Bangers “ Les casseurs de soirées” that is how we call them in French! Established in late 2009, PARTY BANGERS has become one of the biggest clubbing events in Switzerland. They will guarantee you with a more than stunning evening. Having made their way up starting from Lausanne’s D! Club, The Party Bangers also have their own radio show once a week on the waves of Red FM, Radio # 1 in Switzerland. In 2012, Party Bangers was nominated by the prestigious Academy of Swiss Nightlife Awards for the best actors in the night world in Switzerland and came in the Top 3 in the category “Best Event Serie.” Their slogan “BE A BANGER” will be the motto of their show on Saturday, July 5th from 23h on the stage of Swatch Free4Style. Infos www.partybangers.ch http://www.youtube.com/watch?v=MF3NDKK4YDY Swatch Free4Style 2014 – Press Kit 7 News 2014 This year there will be novelties at Swatch Free4Style. Two disciplines never exercised in Switzerland before will appear during the weekend on the shores of Estavayer-le-Lac. Jetsurf (World championship heat) Jet Surfing is a new mechanical and aquatic sport which is a combination of Jet skiing and surfing, allowing the rider to reach speed of up to 60km / h. Designed by Martin Sula, a Czech engineer specialized in Formula 1 (notably, he created the last turbo for Audi at the 24 Hours of Le Mans), the pilot stands on the board, feet in straps with a movable handle for gas. Invited Jet Surfers Alonso C. Sherman a.k.a. The Sherman Tank (USA) Alexandre Frederiksen (SWE) Benjamin Clyde Gison a.k.a. The Autstralian Devil (AUS) Ivo Strouhal a.k.a. Strouzek (CZE) Jakub Kornfeil a.k.a. The Hunter (CZE) Michal Lostak (CZE) Everaldo Texeira a.k.a. The Pato (BRE) Several sessions have already been held in the Czech Republic, Croatia and Dubai. Still unpublished in Switzerland, Swatch Free4Style has the honor of hosting a round of the world championship of the discipline. Athlethes to follow Mat Rebeaud (SWITZERLAND) Mat is the « local star » of Swatch Free4Style. Child of the region, this budding athlete rode his first motorcycle at 4 years old. It is therefore logical that it has established itself as one of the best FMX freestylers in the world. Through both technical and innovative tricks, such as his Backflips combos and other underflips, he will be amazing the public of the Free4Style. It certainly provided some surprises for this 22nd edition. It is in Payerne, the family home, where Mat refines and trades new tricks. He is definitely the local star of the Swatch Free4Style. 8 Levi Sherwood (NZL) After reaching a phenomenal reputation in his country, New Zealand, Levi decided to tackle the international FMX scene. Red Bull X-Fighters represented for him the perfect opportunity. From that day he never ceased to amaze with his stunning performances and earned a worldwide reputation and the nickname “Rubber Kid” (the kid rubber). Swatch Free4Style 2014 – Press Kit Josh Sheehan Daniel Bodin (AUS) (SUE) Josh Sheehan will return to Swatch Free4Style 2014. After his feat in 2013 with a legendary Double backflip. He is a native of Donnybrook, Australia. His talent and determination brought him be one of the best freestylers, in 2008 he earned a victory in the round of AFMX in Brisbane, at the Super X, where he gave a lesson to other FMX stars. Josh continues to prove he is one of the best talents to emerge from the Australian scene, and his addiction to great performance promises an incredible show at the 22nd edition! Daniel Bodin is the equivalent of a Travis Pastrana on the snow! At the Nokia Air & Style 2007 in Munich, he literally breathtaking to a crowd of over 30,000 spectators with its incredible backflip, which brought him win the coveted first place. Daniel did not stop there: in April 2008 he set a new world record snowmobile jump with a 44.8 meters backflip! This legend will be present this year at the exclusive Swiss Estavayer-le-Lac for this 22nd edition of the Swatch Free4Style. Robbie Maddison Other FMX invited riders Thamer Engeli (SWITZERLAND) Jimbo aka Jimmy Verbrugh (BEL) Nick Franklin (NZL) Drake McElroy (USA) Martin Koren (CZE) (AUS) « Maddo » is a living legend. He beats twice the world record he had set himself, the Crusty Demons Night of World Records in Melbourne, Australia with jumps over 100m. Among his other achievements there are also a jump over Tower Bridge in London! He also is part of the leaders of Red Bull X-fighters. Swatch Free4Style 2014 – Press Kit 9 Program Weather conditions might modify the program! Friday 4th July 2014 Saturday 5th July 2014 10h00 Opening doors 10h00 – 11h30 Jetski + Jetsurf (circuit control) 11h30 – 12h00 Jetsurf (test-laps) 12h30 – 13h00 Wakeboard (demo) 13h00 – 13h30 Jetsurf (test) 13h30 – 16h30 Jetski (test-laps + preselections) 14h30 – 15h00 FMX (test) 16h30 – 17h00 Jetski (fx + flyboard) 17h00 – 17h30 Wakeboard (demo) 17h30 – 18h00 Jetsurf (qualifications) 18h00 – 19h30 Jetski (1st speed round) 19h00 – 19h45 FMX (warm-up) 19h45 – 20h15 Wakeboard (demo) 20h15 – 20h45 Jetski (Oval Race) 20h45 – 21h00Flyboard 22h00 – 23h00 FMX (show) 23h00 – 00h30 House Madness + Party Killers 00h30 – 02h00 PENDULUM DJ SET & VERSE (AUS/UK) 10h00 Opening doors 10h00 – 10h30 Jetsurf (qualifications) 10h30 – 13h30 Jetski (end 1st speed round) 13h30 – 14h00 Jetsurf (qualifications) 14h00 – 15h30 Jetski (2nd speed round) 15h30 – 16h00 Jetski (fx + flyboard) 16h00 – 16h30 Wakeboard (demo) + Jetski (fx + flyboard) 16h30 – 17h30 FMX (qualification contest) 17h30 – 18h30 Jetski (2nd speed round) 18h30 – 19h00 Wakeboard (demo) 19h00 – 19h45 FMX (final contest) 19h45 – 20h15 Jetsurf (qualifications) 20h00 – 22h00 Lucas Monème Dj set 20h15 – 20h45 Jetski (parallel slalom) 20h45 – 21h00Flyboard 22h00 – 23h00 FMX (show) 23h00 – 02h00 PARTY BANGERS WITH BAD NELSON AND GUEST (CH) Sunday 6th July 2014 Nova Friburgo plaza will add to this program many other surprises and quality shows. Three days of great entertainment and quality services will delight all extreme sports lovers. 10h00 Opening doors 10h00 – 11h15 Jetski (end 2nd speed round)) 11h15 – 13h15 Jetski (3rd speed round) 13h15 – 13h45 Wakeboard (demo) 13h45 – 14h15 Jetsurf (final) 14h15 – 16h00 Jetski (end 3rd speed round) 15h00 – 15h45FMX 16h00 – 16h30 Jetski (fx) 16h30 – 17h00 Wakeboard (demo) 17h00 – 17h30 Jetsurf (final) 17h30 Prize giving 10 Swatch Free4Style 2014 – Press Kit Site map Swatch Free4Style 2014 / PLAZA NOVA FRIBURGO – ESTAVAYER-LE-LAC Swatch Free4Style 2014 – Press Kit 11 Ticketcorner Prices Friday and Saturday : CHF 20.- on the spot / (CHF15.- on presale). Two days ticket : CHF 25.- (on presale). Sunday: free entry Ticket corner opening hours Friday 4th July : from 10h00 Saturday 5th July : from 10h00 Any day free entry for youngsters under sixteen (parental guidance after 21.00h / Identity card will be asked). Where to buy www.starticket.ch or on the spot with augmentation of CHF 5.- . Entrance with fee is necessary in order to vouch for quality shows and offer a unique experience to visitors. 12 Swatch Free4Style 2014 – Press Kit Press accreditation Press accreditation questions have to be filled up on the event website, on the following link: www.free4style.com/ media/accreditation. Press accreditations are nominative and cannot be transmitted Press zone Press accreditations have to be retired on the spot at the press zone. In order to withdraw your accreditations you will need to show your accreditation confirmation and your press ticket pass. The accreditation office will be effectively open from Friday 4 to Sunday 6 July from 10h00 to 23H00. Any press information (of which line-ups and results) will be available at the press zone. Fresh drinks will be offered too. Interviews Interview questions have to be planned before the event. However, a period of “open” interview will be available Saturday evening after the FMX contest. Press contacts and interviews requests North Communication Sàrl Fabien Baudin [email protected] [email protected] M + 41 78 778 14 10 Media accreditation Accreditation questions have to be done using the formulary on the following website link : www.free4style. com/media/accreditation. A confirmation will be send to you by mail and accreditations will be available to withdraw directly on the spot (press corner) during the event. Photographs and cameramen Accreditation questions have to be done using the the following website link : www.free4style.com/media/ accreditation. A confirm will be send to you by mail and accreditations will be available to withdraw directly on the spot (press corner) during the event. Internet and wifi Wifi available for journalists on the website of Swatch Free4Style. And Swatch SA Bettina Zehnder [email protected] M +41 79 935 26 30 Swatch Free4Style 2014 – Press Kit 13 Practical Information Website Accommodation Hotel du Port 026.664.82.82 www.hotelduport.ch www.free4style.com Dates Friday 4, Saturday 5 and Sunday 6 July 2014 Clubbing nights Friday 4 and Sunday 5 July 2014 Le Rive Sud 026.663.92.92 www.lerivesud.ch Catering Prices Friday and Saturday Two days ticket Sunday Any day Camping de la Nouvelle Plage 026.663.16.93 www.nouvelle-plage.ch CHF 20.- on the spot / CHF 15.- on presale CHF 25.- on presale free entry free entry for youngsters under sixteen. Peculiar restaurants, snack bars and refreshment rooms will accommodate visitors at any hour. Parking 5000 available places. Access Ticket corner Entry tickets available on the spot and on presale. Ticket office open from 10h00. By car Estavayer-le-Lac exit By train from Zürich / Basel / Bern through Fribourg, then Estavayer-Le-Lac Lieu Place Nova Friburgo, Estavayer-le-Lac From Geneva / Lausanne / Sion through Yverdon-lesBains, then Estavayer-Le-Lac Opening hours Fr Sa Sun 14 10h00 – 03h00 10h00 – 03h00 10h00 – 17h30 Swatch Free4Style 2014 – Press Kit Partners & Sponsors Title Sponsor Sponsors Media Partners Swatch Free4Style 2014 – Press Kit 15 Poster 2014 16 Swatch Free4Style 2014 – Press Kit
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