the its family lands in trieste. the lucid dreams of a boundless

THE ITS FAMILY LANDS IN TRIESTE.
THE LUCID DREAMS OF A BOUNDLESS
GENERATION AT ITS 2014.
International Talent Support, the creative platform conceived and developed by the EVE agency, launches the new
edition, ITS 2014, presented by OTB (Diesel, Maison Martin Margiela, Marni, Viktor&Rolf, Staff International), with
main partners DIESEL, YKK, SWATCH and SWAROVSKI. On 11 and 12 July Trieste will host the final event of the
international contest of fashion, accessories, artwork and jewerly design centered around the scouting of talent and
the support to young creatives all over the world.
THE 2014 EDITION
Through the dream, a realm that still today engages scientific research with constantly new challenges, we express
our daily lives, our unconscious fears, inner changes and desires. ITS 2014 will take you to the realm of LUCID
DREAMS, “halfway between dream and consciousness. Be prepared: you will learn to fly, challenge your fears and
get in touch with your inner self. Just be careful not to wake up.”
The lucid dream of ITS will be shared with the directors and representatives of prestigious schools, fashion insiders
and leading journalists from numerous countries, bloggers and other important guests from the social networks.
The four competition areas, ITS FASHION, ITS ACCESSORIES, ITS ARTWORK and ITS JEWELRY, will present to a
jury composed of fashion, costume history and art experts and show business personalities 40 projects, 10 for each
area, that will compete for the valuable prizes at stake and for the career opportunities that the contest has provided
through the years to the over 500 total finalists, many of which today occupy leading positions at fashion, accessories
and jewerly brands worldwide, while others have successfully launched their own labels. ITS 2014 offers a prize pool
amounting to almost € 100,000 and a wide range of job opportunities.
ITS 2014 welcomes the new partnership with Samsung Electronics and the collaborations with SHOWstudio and
Camera Nazionale della Moda Italiana.
Supporting young talents and encouraging them to create what enhances people’s lives is the reason why
International Talent Support has partnered with Samsung Electronics, a leading technology brand with its pursuit
of technological innovation and lifestyle enrichment. Ten finalists have been selected from ITS FASHION, ITS
ACCESSORIES and ITS JEWELRY to present two proposals of a prototype to protect and carry the new Samsung
GALAXY Tab S.
The Italian Fashion Council is a new sponsor of ITS 2014 and will be very glad to offer the Camera Nazionale della
Moda Award, a prize of € 2,500 for the winner + a 6-month internship at Trussardi.
SHOWstudio.com, the award-winning fashion website founded and directed by Nick Knight, will award the chosen
fashion designer with the opportunity to create a SHOWstudio fashion film. The featured garments will be made
available for sale in the SHOWstudio Shop.
One finalist either of ITS FASHION or of ITS ACCESSORIES will receive the Eyes on Talents Award, amounting to €
3,000 plus featured profile communication to all Eyes on Talents subscribing brands.
MASTER OF CEREMONY
ITS 2014 will have a brand new host, the multi-awarded actress Anita Kravos, originally from the Friuli Venezia
Giulia region, and star of THE GREAT BEAUTY by Paolo Sorrentino, the film that won the Oscar® for Best Foreign
Language Film this year.
COMPETITION AREAS, JURIES AND PRIZES
ITS FASHION – Main Partner DIESEL
The winners of the Fashion area will be selected by: Susie Bubble (Writer, Editor and Fashion Blogger), Consuelo
Castiglioni (Creative Director and Founder of Marni), Floriane de St. Pierre (Founder and Director of FSPSA),
Deanna Ferretti (Maglificio Miss Deanna - Modateca), Nicola Formichetti (Artistic Director of DIESEL) Angelo
Flaccavento (Independent Fashion Writer), Barbara Franchin (ITS Director and Project Supervisor), Barbara
Grispini (Curator and Designer, Brand Development Consultant of the British Fashion Council), Nick Knight
(Founder and Director of SHOWstudio), Hanchul Lee (Winner of ITS 2013 Fashion Collection of the Year), Sara Maino
(Senior Editor of Vogue Italia/Vogue.it), Anna Orsini (Strategic Consultant of the British Fashion Council), Jane Reeve
(CEO of Camera Nazionale della Moda Italiana), Marie Schuller (Head of Fashion Film at SHOWstudio), Laurent
Cotta (Director of Graphic Arts Department, Musée Galliera), Carla Sozzani (Galleria Carla Sozzani/10 Corso Como).
The prizes at stake are:
• Diesel Award: € 25,000 plus a 6-month internship with Diesel’s Creative Team
• Fashion Collection of the Year Award: € 15,000 towards the development of a new collection to be presented
at ITS 2015 out of competition
• Fashion Special Prize: € 5,000
• Camera Nazionale della Moda Italiana Award: € 2,500 plus a 6-month internship at Trussardi
• SHOWstudio.com the winner will create a fashion film with SHOWstudio
• Modateca Award € 3,000 to the most interesting knitwear collection
• Vogue Talents Award the publication on vogue.it of a photo shoot and interview as well as a dedicated feature in
the supplement to Vogue Italia released in September
ITS ACCESSORIES – Main Partner YKK
The collections of ITS ACCESSORIES will be judged by Johnny Coca (Design Director Leather Goods, Shoes and
Accessories CELINE), Barbara Franchin (ITS Director and Project Supervisor), Elena Ghisellini (Leather Goods
Designer), Marco Grandi (Sales Manager YKK Italia), Valentina Maggi (Director of the Design Practice at Floriane de
St. Pierre), Leonard Kahlcke (Winner of ITS 2013 Accessories Collection of the Year), Nicholas Kirkwood (Footwear
Designer), Kei Kagami (Designer & Consultant YKK), Andrea Rosso (Creative Director Diesel licensed products),
Isabella Zegrini (Christian Dior Haute Couture Accessories).
The finalists will be competing for:
• YKK Award € 10,000 plus an interview in Dazed&Confused (October 2014)
• The Accessories Collection of the Year € 5,000 towards a collection to the presented at ITS 2015 out of competition.
The same recipient will also be assigned the Modamont Award that will offer him/her visibility at the 16-18 September
2014 edition of Modamont, the International trimmings and components show for fashion and design
• Vogue Talents Award the publication on vogue.it of a photo shoot and interview as well as a dedicated feature in
the supplement to Vogue Italia released in September
ITS ARTWORK - Main Partner SWATCH
The works by the finalists of the new, across-the-board ITS ARTWORK area will be examined by Maria Eugenia
Alberti (Editor of Joyce magazine), Gianluigi Colin (Art Director, Corriere della Sera), Eva & Adele (Artists),
Sebastian Fischenich (Founder and Creative Director of the artistic perfume brand Humiecki & Graef), Mika (Singer
Songwriter), Yasmine Penniman (Illustrator), Juri Steiner (Curator) and Carlo Giordanetti (Creative Director
Swatch).
One of the finalists will receive the Swatch Award:
•€ 10,000 plus a paid internship at the Swatch Creative Lab
ITS JEWELRY - Main Partner SWAROVSKI
The projects will be judged by Manish Arora (Fashion Designer), Céline Cousteau (Founder and Executive Director
of CauseCentric Productions), Ute Schumacher (Vice President Design Center Headquarter Swarovski Professional),
Vicky Sarge (VICKISARGE).
The finalists will be competing for the:
• SWAROVSKI Jewelry Award € 10,000 plus a 6-month internship at the Swarovski HQ in Wattens, Austria
Samsung GALAXY Award
The Samsung GALAXY Award will be assigned taking into consideration the votes of all four juries relevant to the
four competing areas of ITS 2014, that is, FASHION, ACCESSORIES, ARTWORK and JEWELRY with input from a
panel of Samsung representatives including Younghee Lee (Executive Vice President of Samsung Electronics Mobile
Communication Division).
The winning project will receive the:
•Samsung GALAXY Award, € 10,000.
The official media partners of ITS 2014 are Vogue.it/Vogue Talents – the section of vogue.it dedicated to talents and
released once a year as a supplement to Vogue Italia in September – and Trieste daily Il Piccolo.
The Vogue Talents Award will be assigned to a finalist of ITS FASHION and to one of ITS ACCESSORIES and consists
of the publication on vogue.it of a photo shoot and interview as well as a dedicated feature in the supplement to
Vogue Italia released in September.
ABSOLUT VODKA, a leading brand in the hard liquor segment and global lifestyle icon, is the beverage partner of ITS
2014.
L’Oréal Professionel is confirmed as the supporter for Hairstyling. Illy, a reference point in coffee culture and
excellence, supports ITS and will offer its coffee to all the guests at ITS. Minini, not only plastic, and The Office are
technical supporters.
Develon – the digital company that supports companies in the development of their business through online
communication, e-commerce and web marketing strategies – is the internet partner of ITS and contributes to the
management of the website www.itsweb.org and live.itsweb.org, the live channel of the event made by Collektr,
the Develon’s social media aggregator.
The hashtag #itscontest will be used for communication on all social platforms.
ITS 2014 is realized in collaboration with Regione Friuli Venezia Giulia, Turismo FVG, the City of Trieste, Ministero
dei Beni Culturali and AcegasAps.
ITS 2014 is created and organised by EVE, presented by OTB. DIESEL is the main partner of ITS FASHION. YKK is the main partner of ITS
ACCESSORIES. SWATCH is the main partner of ITS ARTWORK. SWAROVSKI is the main partner of ITS JEWELRY. Samsung Electronics is a
partner, Eyes on Talents, Modamont and Camera Nazionale della Moda Italiana are sponsors. Develon is the internet partner. Realized in
collaboration with Regione Friuli Venezia Giulia, Turismo FVG, the City of Trieste, Ministero dei Beni Culturali and AcegasAps.
For further information please get in touch with the Press Office:
Alessandro Offer
tel +39-040-3220970
fax +39-040-3221245
email: [email protected]
visit the site: www.itsweb.org
EVE S.r.l. Piazza Venezia, 1 - 34123 Trieste, ITALY

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