The Case for Objective Research The Goal of the FQC / An Introduction to the Matt Furr Thesis Mark Samworth ! Ask a question that can be answered according to the rules of statistics.! Then answer it accordingly.! Q Do financial incentives for employees! result in higher performance?! Q Do people have similar preferences ! For color reproduction in images? ! Reproduction of Skin Colors C.J. Bartleson Eastman Kodak 1959 Preferred Reproduction Of Flesh, Blue-Sky, and Green-Grass Skin Preferred Reproduction Of Green Grass, Blue Sky, and Caucasian Skin Bartleson & Bray 1962 Hunt & Pitt 1974 Naturalness & Image Quality Chroma & Hue Variations of Natural Scenes Ritter, Blommaert, & Fedorovskaya 1996 Observer & Cultural Variability Fernandez Fairchild & Braun RIT 2005 A! B! Q Which 3 ink colors, when added to CMYK, produce the largest gamut volume?! ! 8 Keys to Quality ! Objective Research! 1 The researcher must be unbiased or must be able to prevent their bias from affecting results and conclusions. ! 2 A research project should be designed to answer a single question.! (or a small number of closely related questions)! 3 The researcher should be able to state the purpose in very simple language! (that would be understood by the average person ! in the specific field of study)! Simplified Statement of Purpose Bad Example A determination of the the effect of common component, alternative component, and ! grey component variation on color ! stability as quantified by Delta E! with 4c process and ! Good Example with 7c process! It it easier to print ! printing.! 4c process or 7c process?! 4 The researcher must be able to state ! the purpose in a way which can be answered according to the rules of statistics.! Academic Statement of Purpose Bad Example A determination of the the effect of common component, alternative component, and ! grey component variation on color ! stability as quantified by Delta E! with 4c process and ! Bad Example with 7c process! It it easier to print ! printing.! 4c process or 7c process?! Academic Statement of Purpose Bad Example A determination of the the effect of common component, alternative component, and ! grey component variation on color ! stability as quantified by Delta E! with 4c process and ! Good Example with 7c process! The Effect of Press Variation ! printing.! on Color Stability with 4-color ! and 7-color Process Color Tint Builds! 5 A research project does not fail if it produces a negative conclusion.! A research project fails if it ! fails to produce a conclusion.! 6 The most important part of research ! is the design of the experiment.! 2%! Start! DESIGN! 94%! EXECUTION! 4%! Finish! CONCLUSION! The most important part of research ! is the design of the experiment.! 2%! 94%! Start! 4%! Finish! DESIGN! EXECUTION! CONCLUSION! ! Two Criteria of Experiment Design 1. The observed difference is not random error.! 2. The observed different is related to the test variable and not some other variable. ! 7 The ideal experiment design produces the most information from the least amount of work. ! 8 The researcher must make a good ! Powerpoint (or Keynote) presentation! ! ? Two Most Common EG Questions 1. What is more stable 7c Process or 4c Process?! 2. What is more stable 7c Process or Spot Color? ! Q What is more stable! 7c process or 4c process?! Q What is more stable! 7c process or Spot Color?! What is the most stable way to reproduce PMS 185?! What is the most stable way to reproduced PMS 185?! What is the most stable way! To reproduce modern designs?! What is the most stable way to reproduced a blend of PMS 185?! What is the most stable way to reproduced a blend of PMS 185 and 286?! What is the most stable way to reproduced a blend of PMS 185 and 286?! with a drop shadow?! What is the most stable way to reproduced a blend of PMS 185 and 286?! with a purple drop shadow?! Does using the same inks, tooling, press settings, and QC aims result in less variation?! Is it easier to control 7 colors! than thousands of colors?! The Effect of Press Variation on Color Stability with 4-color and 7-color Process Color Tint Builds! Matthew Furr, Graduate Student – Clemson University! The Case for Objective Research The Goal of the FQC / An Introduction to the Matt Furr Thesis Mark Samworth
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