GIH program v 2.9 - Gaming in Holland Conference 2014

Program Gaming in Holland Conference June 23rd & 24th, Amsterdam TIME 12.00 – 13.20 13.20– 13.25 SUBJECT Registration and Lunch Word of Welcome 13.25 – 13.40 Opening of the Afternoon Chairman 13.40 – 14.00 14.00 – 14.30 Keynote A Successful Regulated Market in the Netherlands The Dutch iGaming Market in figures Q and A 14.30 – 15.00 Regulatory Overview 15.00 – 15.30 Discussion on Regulatory developments MODERATED BY Willem van Oort Gaming in Holland Dr. Joerg Hofmann, President of International Masters of Gaming Law Henrik Tjärnström, CEO Unibet Simon Holliday, MD of H2 Gambling Capital Henrik Tjärnström and Simon Holliday Dr. Joerg Hofmann, President of International Masters in Gaming Law PARTICIPANTS Opening Solo Keynote Solo Keynote Q and A ü Benjamin Jansen, Director at Ministry of Justice ü Marja Appelman, Director Dutch Gaming Authority KSA ü Justin Franssen, Kalff Katz & Franssen ü Benjamin Jansen, Director at Ministry of Justice ü Marja Appelman, Director Dutch Gaming Authority KSA ü Justin Franssen, Kalff Katz & Franssen ü Rutger-‐Jan Hebben, Stichting Speel Verantwoord 1 Program Gaming in Holland Conference June 23rd & 24th, Amsterdam 15.30 – 16.00 16.00 – 16.45 Short Break Lottery Session: Towards an open lottery market in the Netherlands ü Merger of the Staatsloterij and the Lotto ü New entrants in the Lottery Market o Digital opportunities o Contributions to Charities ü Allocation of funds o Foreign entities/charities o Transparent allocation Frank Bijman, Lottery Specialist 16.45 – 17.30 Gaming Taxes ü Introduction of International best practice by Pedro Fernandez ü Discuss the 20 and 29% in a legal framework ü Look at the ETR between product verticals ü Another distribution needed or desirable? Should charities receive funds pre or post taxation? The Danish case: justification for cannibalization and level playing field ü Regulated online market: can operators be confronted with Back Taxes? Spain and the Netherlands ü VAT: the silent danger Pedro Fernandez, partner at Garrigues ü Dr Hans Cornehl – CEO Tipp24 ü Sigrid van Aken, COO Dutch Charity Lotteries ü Arjan van 't Veer: Director Corporate Affairs Dutch State Lottery / Executive committee European Lotteries ü Jasper Versteege, Founder of Winner Takes All ü Mr Frans Duynstee, partner at Taxand ü Eric Olders, CEO of JVH Gaming 2 Program Gaming in Holland Conference June 23rd & 24th, Amsterdam 17.45 18.00 – 20.00 End of Sessions Sports and Networking HOLLAND -‐ CHILE 20.00 End of Day 1 -‐ Live with FIFA World Cup Holland -‐ Chile 3 Program Gaming in Holland Conference June 23rd & 24th, Amsterdam JUNE 24 08.00 – 09.00 Registration 09.00 – 09.10 Day Opening 09.10 – 10.30 Opening of the gaming market is like an autostrada: more brands make the appetite higher ü Betting in Dutch culture ü Betting, Gaming, the ideal sponsors ü Total funding for sports, incl. the lotteries ü Match fixing: o The facts, the figures o Myths 10.30 – 11.00 Coffee and Networking Technical Standards for the Dutch iGaming market ü International Best Practice ü KYC in the Dutch market ü The industry’s preferred recipes 11.00 – 11.45 11.45 – 12.30 Responsible Gaming With Coffee and Croissants Aideen Shortt – Day Chairperson & Willem van Oort Chris Woerts Dome @Renaissance Hotel Amsterdam ü Ruud Mols, Commercial Director at Staatsloterij ü Henriette Kievits: head Public Affairs NOC-‐NSF ü Peter Rovers, Marketing Director at PSV ü Edward van Wonderen MD of PEC Zwolle ü Khalid Ali, Secretary General of ESSA Charlotte Mosies, Director ü Gabriel Dubois – at NEN iGaming Director at Dictao ü Rich Edwards, Business Development Manager, NMi Gaming Division ü Maarten Haijer, Secretary General of EGBA Pieter Remmers ü Marja Appelman, 4 Program Gaming in Holland Conference June 23rd & 24th, Amsterdam 12.30 – 13.00 13.00 – 14.00 14.00 – 14.15 14.15 – 14.45 14.45 – 15.30 The payments industry offers products and services to enable the operator to fulfil their regulatory obligations but it is the operator who is held accountable by the regulator for such decisions Lunch and Networking Welcome to Amsterdam as your Business Destination Mobile Gaming in a Regulated environment Top 10 List for a successful iGaming operation in the Netherlands 1. Brand Recognition. 2. Limitations of operations 3. Choose your 3rd party partners 4. CRM -‐ Acquisition/Conversion/Retention Maximilian von Both Vice President Group Regulatory & Governmental Affairs, Skrill & Paysafecard Annelies in 't Veld, Senior Manager Foreign Investments Johan Styren, CEO of LeoVegas Jurian van der Meer, COO Endemol Nederland Director Dutch Gaming Authority KSA ü Maris Bonello – Responsible Gaming Manager Unibet ü Michael Auer – MD at Neccton Solo Presentation Solo Presentation ü Jasper Hoekert, MD Revenue Engineers ü Charles Butler, CEO Netplay TV ü Steve Schrier, VP Sales, Playtech ü Hervé Schlosser, CEO 5 Program Gaming in Holland Conference June 23rd & 24th, Amsterdam Strategies 5. Content strategy 6. Local versus global 7. Do media companies make good gambling operators? 8. Connect up your business 9. Innovate 10. A proper business plan 15.30 – 16.00 16.00 – 16.30 16.30 – 17.15 Social Gaming ü Market development last 12 months ü Role of Social Gaming in a regulated market ü What will the coming 12 months bring us Tea and Networking Regulated Market Opening; Competition Law Emerges Competition law and the Dutch gaming market are not strangers. ü Abuse of dominant position ü Questions surrounding state aid Competition for the market will also arise; the manner in which entities gain access to the land-‐based market through the forthcoming transparent licence allocation process is a key feature in the modernisation of the gaming regulatory Sportnco Raf Keustermans, CEO Plumbee Solo Presentation ü Morten Ronde, Chief Executive at Danish Online Gambling Association (DOGA) ü dr. A. Cuyvers Mjur (Oxford) assistant professor of European Law at the Europa Instituut of Leiden University ü Maarten Haijer, Secretary General of EGBA Dr. Alan Littler 6 Program Gaming in Holland Conference June 23rd & 24th, Amsterdam 17.15 – 18.00 18.00 landscape. Online Bingo in the Netherlands – an Introduction In Closing Aideen Shortt Willem van Oort Aideen Shortt ü Marin Muyser, MD of Dazzletag ü Phil Cronin, CEO of Tombola 7

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