LTE Roaming and Interoperability Managing Complexity in the Move to 4th Genera<on Mobile Services Mary Clark Chief Marke<ng Officer LTE Roaming Providing Significant New Service Opportuni<es Revenue from global mobile data roaming (2011-‐2016) to deliver 13.4% CAGR = $13 billion, over the period, compared with $5 billion for voice roaming* Loca<on Services Social Networking Mobile Video OTT partnering Data Usage monitoring Premium QoS Travel Apps HD Voice RCS / Messaging Network data op<miza<on But There are Issues & Challenges to the Development of LTE Roaming Spectrum Fragmenta-‐ <on Availability of Mul<-‐ band LTE handsets Expected Signaling Storm Inter-‐Standard Roaming Ra<onalize roaming partners LTE Steering of Roaming Mone<ze data roaming LTE Heralds a Period of Complexity & Infrastructure Fragmenta<on ISPs/ ASPs MVNO MVNO ISPs/ ASPs OTT MNO MVNO MNO MNO MNO Cable Cable MNO Cable MVNO MVNO MNO ISPs/ ARPs MNO Cable OTT MNO LTE Architecture and its Implica<ons for Roaming VPMN HPMN PDN UTRAN UE GERAN UE 2G/3G GGSN SGSN GGSN Rel. 8 UE UE P-‐CSCF S-‐CSCF P-‐GW PDN-‐GW E-‐UTRAN Home Rou<ng -‐ 2G/3G Local Breakout w/o IMS -‐ 2G/3G Local Breakout w/ IMS -‐ 2G/3G Home Rou<ng -‐ LTE/SAE Local Breakout w/o IMS -‐ LTE/SAE Local Breakout w/ IMS -‐ LTE/SAE PDN eNodeB S-‐GW PDN PDN Retail Roaming Perspec<ves in a 4G/LTE Environment Real-‐<me detec<on of subscribers in selected roaming partner’s footprint Segment & Configure !" Detect and Learn Real-‐<me campaign interac<on with roamers IPX CRM GRX RTI Promote cost-‐effec<ve data packs to roamers SS7 Plans DCH Global Wireless Data Plans !" Select a Data Plan $15 daily $25 weekend $35 weekly MORE Accept and Adopt Iden<fica<on of silent & low-‐spending roamers Global Wireless Data Plans Select a Data Plan $15 daily Individual usage monitoring & repor<ng to prevent bill shock $25 weekend $35 weekly MORE Present an Offer Real-‐<me threshold alerts to keep subscribers on budget Conclusions Consider requirements for interworking and interoperability. Partner with a robust IPX/Diameter Signaling provider. Review opportuni<es to streamline the number of roaming agreements you have and make more use of roaming hubs. Focus on mone<zing retail roaming services, specifically data roaming, for success in LTE roaming. Mary Clark Chief Marke<ng Officer [email protected] 8
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